#96: Why Only 4% of Practices Survive After 10 Years
I moved to Australia in 2011 as a poor student without any connections, no job, money, or family and friends—just two suitcases and more than $100,000 USD of student debt from my MBA program in…
#95: How To Get As Many Doctor Referrals As You Can Possibly Handle
Are you unhappy with the small number of doctors referring to your practice? Or, Are you a new practice and need to establish relationships with local doctors for referrals but have no idea where to…
#94: 4 Key Ps To Sell Your Medical Services
As a doctor or surgeon, you’re in a tough position when it comes to promoting and selling your services since they appear “invisible” to your patients. Prospective patients can’t “see, touch, feel” your product so…
#93: 5 Medical Marketing Changes That You Can’t Ignore
As we look forward to a post Covid year in marketing, I know the competition will be fierce as there are many consumers’ behaviour changes over the last 2 years and also with the upcoming…
#92: How To Generate More Predictable Revenues
The goal of every practice is to be able to count on revenues coming in consistently and reliably without the financial roller coaster and restless nights, but the majority of the practices are having a…
#91: How To Manage & Scale A Multiple Location Practice
Recently, I had the privilege of interviewing a special guest who is currently managing pediatric clinics and has successfully scaled to 13 different locations across Florida, USA. In this special OMD TV guest interview episode, Mr Galo…
#90: How to Attract More Affluent Patients?
Would you like to charge twice as much as your competitors with the same amount of patients? In order to do that you need to attract Affluent Patients. This would allow you to either double…
#89: 3 Common Mistakes Doctors & Surgeons Make
Sometimes common mistakes doctors and surgeons make in their practice are often overlooked. However, they affect your bottom line more than you realize. Mistakes in easy, day-to-day tasks can lead to confusion, chaos, and frustration…
#88: 4 Essential Ways To Improve The Patients’ Perceived Value Of Your Practice
I first heard about the Birkin bag while watching Sex and the City (Season 4, Episode 11 titled “coulda, woulda, shoulda”) where Samantha, one of the 4 main characters of the show is at a Hermès boutique…
#87: How To Become The “Starbucks Of Your Sector”
Have you ever questioned yourself? How do companies like Starbucks, whose coffee is highly overpriced for its quality, get away with increasing prices without experiencing the slightest drop in loyalty? If you think about expanding…
