C CUSTOMER STORY
Despite having a well-known reputation in the medical industry, Dr Darryl Hodgkinson was suddenly facing a rise in younger and more aggressive plastic surgeons who claimed to be experts in everything, which were currently dominating Google and social media with their ads and SEO rankings.
At OMD we managed to dominate the organic SEO results of mega competitive keywords such as facelift Sydney, blepharoplasty Sydney, eyelid surgery Sydney and nose surgery Sydney. As a result, organic SEO traffic has gone up significantly by 113%. Conversion has increased by 95%.
"The number of requests for consultations is at least doubled from the last 5 months, which is a very good sign. I’ve enjoyed working with both principles."
Dr Darryl Hodgkinson
What
OUR CLIENTS SAY
Grow Your Practice with High-Impact
Medical SEO Strategies
At Online Marketing for Doctors, we specialise in revolutionising digital
footprints for medical professionals through unparalleled SEO expertise.
In today's digitally-driven world, an effective online presence and high visibility on search engines is critical for healthcare providers to reach and engage with patients. Our tailored local search and medical SEO services are expertly designed to make your medical practice website stand out, push your practice above the competition, drive organic traffic, and bring in new patients.
What is Medical SEO Marketing for Healthcare Professionals?
SEO (Search Engine Optimisation) marketing for medical professionals is the strategic process of optimising a healthcare website to improve its visibility and ranking on major search engines like Google. By implementing a combination of local SEO strategies as well as on-page and off-page SEO techniques, medical practitioners can ensure that their websites appear prominently on search engines when potential patients search for relevant healthcare services.
As medical SEO specialists, we understand the unique challenges and requirements of the healthcare industry. Our team of seasoned SEO experts collaborates closely with medical professionals to craft bespoke technical and local search strategies tailored to their specialties, target demographics, and geographical locations.
9 Steps for High-Performance Healthcare Search Engine Optimisation
SEO Consultation
Our SEO consultation process is personalised and thorough, ensuring we understand your practice's unique needs and goals to develop a tailored strategy for success.
Comprehensive Website Audit
We conduct a thorough medical practice website audit to assess its current SEO status, identifying areas for improvement and optimisation for search engines.
Competitor Analysis
Our competitor analysis process delves deep into the digital landscape of your industry, providing valuable insights to refine your SEO strategy and outperform the competition.
Keyword Research and Analysis
Our team identifies high-value keywords relevant to your healthcare business or medical practice and target audience, optimising your website's content for each search engine to enhance visibility for these keywords.
On-Page SEO for Medical Websites
We optimise your healthcare business website's structure, content, and metadata to align with SEO best practices and improve its relevance to each search engine.
Off-Page Optimisation and Link Building
We employ strategic link-building techniques to enhance your website's authority and credibility, driving organic traffic and improving search rankings.
Content Creation and Marketing
Engaging and informative content is crucial for attracting and retaining patients. We create compelling content based on search queries and optimised for search engine optimisation to establish your expertise and attract organic traffic.
Local Medical SEO Strategies
For medical practices targeting local patients, we implement local SEO strategies such as Google My Business optimisation, Google Maps, local directory listings, and geo-targeted content optimisation for search engines like Google.
Performance Monitoring and Reporting
Our technical SEO team provides regular reports and analytics to track the effectiveness of our SEO strategies and Google rankings, allowing for continuous optimisation and improvement.
The Benefits of SEO Marketing for Healthcare Professionals
More Visibility on Search Engines for Your Medical Website
A robust search engine optimisation and local SEO strategy ensures that your practice is prominently featured in search engine results, making it easier for patients to find you when they're in need of medical services.
More New Patients at Your Door
Through technical SEO and optimising your website for relevant keywords and phrases, you attract qualified leads actively seeking the services you offer, leading to higher conversion rates and patient acquisition.
Improved Patient Trust and Credibility
A top-ranking position in search engine results instil confidence in potential patients, signalling credibility and expertise in your field.
Cost-Effective Marketing for Healthcare Professionals
Compared to traditional marketing methods, search engine optimisation offers a cost-effective solution for the medical industry with long-term benefits, delivering a higher return on investment (ROI) over time.
More Local Patients through Geographical Targeting
Local SEO techniques enable medical practices to target patients in specific geographical areas, ensuring maximum relevance for local queries on major search engines.
WHY SEARCH ENGINE OPTIMISATION?
92.96% of global traffic comes from Google search, Google Images, and Google Maps.
(Sparktoro)
SEO drives 1000%+ more traffic than organic social media.
(BrightEdge )
There are an estimated 3.5 billion searches on Google each day.
(Internet Live Stats)
76% of people searching for something nearby visit a business within a day.
(Think With Google)
Why Choose Online Marketing for Doctors as Your Medical SEO Partner?
Exclusive Focus on Healthcare
Unlike general digital agencies, we specialise exclusively in medical search engine optimisation, allowing us to provide tailored solutions that cater to the unique needs and challenges of healthcare professionals.
Proven Track Record of Success in Medical SEO
With a history of delivering tangible results and business growth for medical practices worldwide, we have established ourselves as leaders in the field of medical SEO.
Deep Understanding of Regulatory Compliance
We prioritise compliance with healthcare regulations such as HIPAA and GDPR, ensuring that our healthcare SEO strategies adhere to the highest standards of data security and patient privacy.
Extensive Experience Across Medical Specialties and Geographical Locations
Our team has worked with healthcare professionals in diverse specialties and regions, including Australia, the UK, and the USA, giving us valuable insights into local market dynamics, best practice SEO for medical websites, and patient goals.
Transparent and Collaborative Approach
We believe in open communication and collaboration with our clients, keeping them informed every step of the way and involving them in the decision-making process.
Elevate your medical practice to new heights with Online Marketing for Doctor’s cutting-edge healthcare SEO solutions. Contact us today to schedule a FREE consultation on SEO for medical websites or to get a performance audit and take the first step towards unlocking your practice's full potential online.
Comprehensive Digital Solutions for Healthcare Practices
We understand that successful digital marketing goes beyond just SEO strategy and organic search results. That's why we offer comprehensive solutions tailored specifically to the needs of healthcare practices. From building stunning medical websites to implementing cutting-edge digital marketing strategies, we're your one-stop destination for all things digital.
Medical Websites
Our team of experienced medical web designers and developers specialises in creating visually appealing, user-friendly medical websites that showcase your practice's unique offerings and expertise in top search results.
Digital Marketing Strategies
We work closely with each client to develop customised digital marketing strategies tailored to their goals, target audience, and budget. Whether it's increasing brand awareness, driving patient engagement, improving organic search results, or boosting online visibility in search results, we've got you covered.
Content Creation
From blog posts and articles to social media updates and videos, our team of content marketing specialists craft engaging, informative content that resonates with your target audience, improves rankings in Google rankings and search results, and positions your practice as a trusted authority in your field.
Google Advertising and PPC
Harness the power of Google Advertising and PPC (Pay-Per-Click) campaigns to reach potential patients and bring them to your medical website at the precise moment they're searching for a healthcare practice or services.
Facebook and Instagram Marketing
With billions of active users, Facebook and Instagram marketing offers unparalleled opportunities for your healthcare practice to connect with patients and build meaningful relationships.
Referral Marketing
Our referral marketing strategies for health services are designed to incentivise existing patients and professional contacts to refer their friends and colleagues to your practice, resulting in a steady stream of high-quality leads.
Patient Generation Blueprints
Our patient generation blueprints provide a roadmap for attracting and retaining patients across multiple channels, from digital advertising and social media to email marketing and referral programs.
App Development
Streamline communication between your practice and your patients. Our team of developers specialises in building intuitive, feature-rich mobile apps that enhance patient engagement and loyalty.
Sales Funnel Development
Our sales funnel development services help you map out the entire patient journey, from initial awareness to final conversion, optimising each touchpoint for maximum impact, website traffic, and converting leads into loyal customers.
Reputation Management
Our reputation management services help you monitor and manage online reviews, testimonials, and social media mentions to ensure that your practice maintains a positive image and attracts new patients.
Email Marketing
Stay top-of-mind with your patients and nurture relationships with targeted email marketing campaigns. Our email marketing experts craft personalised messages that drive website traffic, engagement and loyalty.
Online Presence Analysis
Our online presence analysis provides valuable insights into your website's performance, SEO rankings, social media presence, and more, empowering you to make informed decisions about your digital strategy.
Photography and Videography
Our photography and videography services specialise in capturing stunning images and videos that showcase your practice, staff, and facilities in the best possible light.
CRM for Medical Practices
Our CRM solutions are tailored specifically to the needs of healthcare practices, providing tools for managing patient interactions, appointments, follow-ups, and more, all in one convenient platform.
FAQs
Why is SEO important for medical professionals?
Medical SEO strategy enhances online visibility in search results as well as boosting credibility, website traffic, and patient acquisition for medical practices and the healthcare industry, ensuring they remain competitive in today's digital landscape.
How long does it take to see results from medical SEO?
While medical results may vary depending on various factors, including the competitiveness of keywords and the state of the website, significant improvements can typically be observed in search engine rankings and local SEO rankings within 3-6 months of implementing a medical website SEO strategy. You can see our case studies here.
What sets Online Marketing for Doctors apart from other SEO agencies?
We specialise exclusively in medical marketing services including healthcare SEO services, boasting a proven track record of success, in-depth understanding of regulatory compliance requirements, and extensive experience working with healthcare professionals across various specialties in Australia, UK, and USA.
Do you guarantee first-page rankings or search results on Google?
No honest digital marketing agency can guarantee specific search rankings due to the dynamic nature of search engine algorithms. However, we strive to achieve top positions through ethical healthcare SEO strategy and practices and have the results to show our method works.
How do you ensure compliance with healthcare regulations in SEO strategies?
Our team includes dedicated medical website SEO experts with a deep understanding of healthcare regulations, ensuring that all healthcare SEO services and content adhere to AHPRA,TGA, HIPAA, GDPR, and other relevant regulatory requirements.
Can you provide examples of successful healthcare SEO campaigns for medical practices?
Yes, we have numerous case studies and testimonials showcasing our successful medical website SEO campaigns and healthcare SEO services for medical practices across various specialties and geographical locations.
