#168: Why Some Clinics Thrive for Decades and Others Get Left Behind
The way patients choose clinics has changed dramatically. They now compare websites, reviews, social media, before-and-after content, patient experience, pricing, aftercare, and how well a clinic communicates trust before they ever make an enquiry. In…
#167: The 3 Things That Make or Break Your Clinic Growth
Many clinic owners believe they need more leads, more enquiries, and more bookings. But often, the real issue is not lead volume , it is what happens after the lead comes in. In this episode,…
#166: The 4 Most Important Rs in Any Clinic
You might be generating new patient enquiries… But are you actually maximising the value of every enquiry that comes in? Because most clinics aren’t. Here’s what I consistently see across clinics: 👉 Growth doesn’t just…
#165: Why Your Consults Aren’t Converting (It’s Not What You Think)
You’re getting enquiries. You’re booking consultations. So why aren’t more patients saying yes? In today’s episode, we break down one of the most misunderstood challenges in clinic growth right now — why consult conversions feel…
#164: The Real Cost of Playing It Safe in Private Practice
Most clinic owners believe playing it safe is the smart move. Keep overhead low. Avoid risk. Stay comfortable. But over time, this approach creates a hidden cost — stagnation, dependency, and limited growth. In this…
#163: How Smart Practices Increase Profits During Uncertain Times
In today’s uncertain environment, many clinics are reacting by cutting marketing, reducing spend, and slowing down growth. But the clinics that continue to grow are doing something very different. In this episode, we break down…
#162: AI Slop in Medical Marketing – Why Most Clinics Will Never Be Seen
In this episode, we break down one of the biggest misconceptions in modern marketing: That AI can replace strategy. With more clinics using AI tools to generate websites, blogs, and ads, the volume of content…
#161: The 2 Critical ROI Numbers Every Clinic Owner Needs to Know
Most clinic owners can tell you how many leads they’re getting. Some can tell you how much they’re spending on ads. Very few can confidently answer whether their people or their marketing are actually performing…
#160: Why Patients Are Enquiring But Not Booking
Are enquiries coming in, but bookings are not following? This is one of the most common — and most misunderstood — problems medical clinics face today. In this episode of OMD TV & the OMD…
#159: How He Scaled to a Multi-Surgeon Clinic in 3 Years With Dr. Sepehr Lajevardi Owner and Principle Surgeon of Cosmex
In this episode, I sit down with Dr Sepehr Lajevardi — a specialist plastic surgeon who built one of the fastest-growing multi-doctor clinics in Australia. In just three years, he scaled from a single-surgeon setup…
