#164: The Real Cost of Playing It Safe in Private Practice
Most clinic owners believe playing it safe is the smart move. Keep overhead low. Avoid risk. Stay comfortable. But over time, this approach creates a hidden cost — stagnation, dependency, and limited growth. In this…
#163: How Smart Practices Increase Profits During Uncertain Times
In today’s uncertain environment, many clinics are reacting by cutting marketing, reducing spend, and slowing down growth. But the clinics that continue to grow are doing something very different. In this episode, we break down…
#162: AI Slop in Medical Marketing – Why Most Clinics Will Never Be Seen
In this episode, we break down one of the biggest misconceptions in modern marketing: That AI can replace strategy. With more clinics using AI tools to generate websites, blogs, and ads, the volume of content…
#161: The 2 Critical ROI Numbers Every Clinic Owner Needs to Know
Most clinic owners can tell you how many leads they’re getting. Some can tell you how much they’re spending on ads. Very few can confidently answer whether their people or their marketing are actually performing…
#160: Why Patients Are Enquiring But Not Booking
Are enquiries coming in, but bookings are not following? This is one of the most common — and most misunderstood — problems medical clinics face today. In this episode of OMD TV & the OMD…
#159: How He Scaled to a Multi-Surgeon Clinic in 3 Years With Dr. Sepehr Lajevardi Owner and Principle Surgeon of Cosmex
In this episode, I sit down with Dr Sepehr Lajevardi — a specialist plastic surgeon who built one of the fastest-growing multi-doctor clinics in Australia. In just three years, he scaled from a single-surgeon setup…
#158: How UK, US, EU & Australia Clinics Can Win Back Patients Lost to Medical Tourism
Medical tourism is no longer a fringe trend — it’s a global, highly competitive industry. Each year, more than 1.5 million people travel to Turkey for medical procedures, with hair transplants and cosmetic surgery driving…
#157: SEO & AI Search in 2026: Critical Changes You Need to Know
Search is changing again — but this time, it’s not just another algorithm update. In this episode of OMD TV & the OMD Podcast show, Huyen Truong breaks down what SEO and AI-driven search will…
#156: 5 Simple Changes to Your Home Page That Will Skyrocket Patient Conversions
In today’s episode of the OMD TV & Podcast, we’re diving into the most critical element of your clinic’s website: your home page. This often-overlooked page is crucial for converting visitors into patients. Did you…
#155: What Top 1% Medical Clinics All Have in Common
In this episode, Huyen reveals the core characteristics and systems that the highest-performing medical practices consistently implement — regardless of their specialty, size, or country. You’ll learn: Why elite clinic owners know their numbers intimately…
