GROW YOUR PRACTICE WITH AN EFFECTIVE
VIDEO MARKETING STRATEGY
Picture this — instead of scrolling through a wall of text when they visit your clinic’s website, patients are greeted with a colourful, animated video that walks them through the services you offer and how to access them.
Doesn’t that sound like a more enjoyable experience? That’s why smart healthcare practitioners, practices, and other healthcare organisations are getting ahead of the game and harnessing the power of video in their marketing tactics.
SO, WHY MAKE A VIDEO FOR YOUR PRACTICE?
- Video is the most effective way to market your medical service
- 40% of patients call for an appointment after watching a video
- Video content enhances your professional image and makes you practice stand out
- Videos make positive contributions to the patient experience and strengthens outcomes
- Video content is a great way of informing patients on a variety of topics
- Videos have 135% more organic reach than images
The bottom line is if you do not start including video in your
current marketing strategy, you are going to be left behind.
WHAT TYPES OF VIDEOS SHOULD DOCTORS CREATE?
The possibilities are endless with video — but there’s still some go-to categories that are a good place to start. Here’s a rundown of the main types of healthcare marketing videos.
Doctor Introduction
Videos
Introduction videos from a doctor establish authority and build trust. Ideally, you want to create these for every one of the physicians in your practice.
Video Interviews
With Staff
When patients can get to know your staff before visiting, it humanizes your whole organization and can soothe a lot of those pre-appointment nerves.
Educational
Videos
Educate potential patients about the conditions and treatments that are most relevant. These videos should emulate the conversations you have each day with patients.
Patient Testimonial
Videos
Patient testimonials establish social proof from patients about their experiences. These videos are essential for turning prospects into patients.
Practice Tour
Videos
Let’s be real. For many, many people, healthcare facilities are places of stress and anxiety. That’s why it can be so powerful to demystify them through video.
FAQ
Videos
Who hasn’t come up with a dozen random, burning questions that they’d love to ask a healthcare professional (maybe at night, while you’re trying to sleep)?! That’s exactly why this video strategy is such a great idea.
If You Want To Ensure Your Practice Stands Out From The Crowd with High Quality Video Content, Talk to Us Today.
HOW WE HELP WITH YOUR VIDEOGRAPHY
1
STRATEGY
With over a decade of experience in marketing for medical professionals, we know how to make the best use of videos for patient generation. Our team will create a winning video marketing strategy and a killer video concept for you.
2
PRODUCTION DAY
Our videography team will shoot a professional, high-quality
video, showcasing your practice, your services, your skill
and expertise, and your amazing team.
3
VIDEO EDITING
Professional video editing will polish up your video, adding in impressive intros, outros, music and special effects.
4
MARKETING
Our talented marketing team will use your video to successfully
market your practice, drive awareness, increase engagement
and ultimately bring you new patients.
Book your call with us to discuss
how you can embrace video to generate more patients.
VIEW OUR WORK
Some videos we’ve produced for our cosmetic and medical clients
What
OUR CLIENTS SAY
“The number of requests for consultations is at least doubled from the last 5 months, which is a very good sign. I’ve enjoyed working with both principles.”
Dr Darryl Hodgkinson
M.B. B.S. (Honors II) F.R.C.S (C), F.A.C.S. , F.A.C.C.S. Plastic Surgeon
Owner of Double Bay Day Surgery
