HOW CAN WE GENERATE NEW BOOKINGS FOR
YOUR CLINIC IN THE FIRST 14 DAYS?

1

We’ll activate your existing patient database to generate immediate bookings for you within the first two weeks.

2

We'll also set up a quick referral campaign so your awesome patients can send even more people your way on a regular basis.

3

We'll take a good look at your website and give it a makeover to make sure it's super attractive and converts visitors into bookings like a champ.

4

We'll check out your online reputation too. We'll get you more glowing 5-star reviews for your promoted services.

5

But that's not all! We'll work our magic with Google ads, social media ads, and local SEO campaigns generating more relevant and high-quality patients.

All you need to do is sit back, relax, and watch new bookings rolling in.

If this sounds appealing to you, please book a discovery call to see if our patient generation system is the right fit for your clinic.

Yes, that sounds good to me, let’s talk!

SEE THE BEFORE & AFTER RESULTS

Increased Number of Enquiries For Crown Clinic
6 month result for Crown Clinic from march to aug 2020
Traffic & Conversion Performance Over The Last 6 Months
Reduced Bounced Rate Increased Conversion Rate For Crown Clinic

ARE YOU TIRED OF
GOING THROUGH THESE?

  • Gaps in your schedule
  • Inconsistent flow of new patient bookings
  • Wasted time on non-serious enquiries
  • Relying on referrals
  • Prospects ghosting on you
  • Seeing our colleagues getting busier than ever!

ARE YOU READY TO STOP WORRYING ABOUT THE
UPS AND DOWNS OF NEW PATIENT BOOKINGS?

Check Out The 7 Step Patient Generation System to Get More Patients Than You Can Handle

Step 1: Define your “one thing”

Work out which key procedure or service generates the most revenue or that you want to be known for and who your target patient profile is?

When you think of the most successful brands globally like McDonalds, KFC, Apple, Google, Starbucks... When you think about them, what is the first thing that comes to your mind? Definitely not for 20 different products!

Step 2: Work out the “Why” patients should choose you

At this step, you need to identify the top 3 to 5 reasons why patients should come to you versus your competitors.

Your key differences have to be compelling and irresistible. Saying that you are “experienced” or “expert” in this procedure will not cut through in this noisy, distraction-filled world that your prospects are living in, you have to demonstrate the key differences.

For example more affordable pricing (if your price is one of the best in the market, then show it), work specifically with mothers with kids, using a combo of multiple procedures or treatments to achieve the results, flexible payment options etc.

If you are not sure, we can help you reach out to your past patients and figure out why they come to you and talk to people who haven’t chosen you as to why they chose you.

Step 3: Create a killer lead magnet for it

Enquiring about your core services immediately can sometimes be a big commitment for prospects. A long hard decision depending on your core service, especially if it has something to do with their health or appearance.

If you can take a portion off of your core service and narrow it down to give them a mini commitment to that smaller portion of your core service, it will be a lot easier for them to commit.

And then, once they have had a taste of your services, you can build trust and authority with them, and then you can go from there moving forward with your larger total service offerings.

A lead magnet is that ethical bribe, a free offer that you put up on your lead generation page to incentivise prospective patients to give you their email, name, phone number or whatever detail you ask for.

The lead magnet has to be irresistible; the lead magnet has to target the pain of your patients. What do they hope to get from your service? What are the things that cause them pain or discomfort, and what can you do to relieve them? it should speak directly to your potential patients and be impossible for them to resist.

Step 4: Create a high converting landing page for the procedure with the lead magnet

A website is where people see your credentials, qualifications, contact information and your before and after work.

The problem is there are so many calls to actions on the website that distract your prospective patients. If you want a converting machine, you need a focused or tailored landing page that targets your core audience to communicate why they should choose you for a particular procedure.

Landing page is where your prospects land on from different traffic channels, it’s like the front view of your shop. If that’s not inviting, people will walk past and don’t even want to check out what you got to offer.

You need to have a high converting landing page that warms up cold prospects, converting them to itchy-to-buy prospective patients.

Step 5: Identifying the Dream 100 list for your clinic

The “Dream 100” is the idea of identifying the top 100 tribes that thousands of your target audience are already active members of or hanging out and finding a way to infiltrate these tribes for displaying your targeted message to these tribe members.

This will take our ideal buyers from “I’ve never heard of this clinic?” to “What is this clinic I keep hearing about or seeing all the time online?”.

Step 6: Generate raving patient reviews

Getting patient reviews is one of the key challenges in improving medical clinics’ online reputation and increasing new patient conversion rates.

84% of people trust online reviews as much as a personal recommendation, so to increase the conversion rate of new patient enquiries, you need to get more positive reviews for the procedure you want to promote.

If you need help in generating positive reviews in a short amount of time, we’ll provide you with a simple and effective plan to generate at least 20 patient reviews for your clinic in a month.

Step 7: Refine Sales Process and Optimise Conversion Rate

In order to increase the new patient conversion rate, you need to have a proven sales process in place to help your staff deal with incoming enquiries and their objections and do 70% of the convincing work before seeing the doctor or surgeon for in-person consultation.

If you haven’t got one yet, we can help review your sales process and give you our proven new patient conversion system and training to improve your new patient conversion rate.

This is inclusive of how to screen out prospects over the phone, qualify them and address all the objections in their minds.

We’ll do this before they come up in the conversations and effective follow up system for your staff. This will help you convert more enquiries to booking and save time on chasing prospects that keep ghosting you.

THE 3 THINGS YOU NEED

Affordable
Affordable & Highly
Targeted Traffic

(Via Google Ads, SEO, Facebook & Instagram Ads) which we will present how to achieve it in the custom patient generation plan in the next step.

System
A System
To Turn

that traffic into
itchy-to-buy leads

Sales
Sales Process
& A Script

of exactly what to say to these leads to convert them into high-paying clients/patients

CONGRATULATIONS!

By using this 7 step patient generation system, you have a more predictable stream of patients. You also are able to increase your additional revenue from referral patients generated by these existing patients. With a scalable patient generation system for this procedure, you can use the current marketing budget for the next procedure you want to promote.

If you want us to work out the projection on the revenue and marketing budget and return on investment, we’d like to invite you to take the next step.

I’d like it, please take me to the next step

Please note we only take on 2 new clients every month.

From The Desk of Huyen Truong
Pyrmont, Sydney
March 4th 2024

Subject: 💌 The message from Van Gogh’s story for you

Dear Clinic Owner and Practice Manager, 

I have this story to tell you…you probably know Vincent Van Gogh who became one of the most famous and influential figures in Western art history for the last over 2000 years.  

Van Gogh Portrait of Dr GachetIn a decade, he created about 2,100 artworks, including around 860 oil paintings, most of which date from the last two years of his life.  

And yet over his short lifetime, he always struggled with poverty and managed to sell only one painting -The Red Vineyard. It went for 400 francs (then $20) at a Brussels exhibition in March 1890, four months before his suicide.  

And then one of his most famous paintings The Portrait of Doctor Gachet was later sold for $82.5 million in 1990, long after his death.  

His sad story says something to us…it doesn’t matter how much skills, experience or how great your services or products are, if you don’t know how to market them, you are more likely to fail.  

I hope his story sums up my message today, you need to constantly work on your marketing and sales and increase the sales pipeline, that’s the bloodstream of your practice.  

If you need help with marketing and new patient generation for your clinics, please book a discovery call with us.

To Your Success,

Huyen Truong, MBA
Search Marketing Director

Huyen Truong

Sounds Good, Let’s Talk

quote See
THE RESULTS WE’VE GOT FOR OUR CLIENTS

“Since working with Online Marketing for Doctors my website has gone from less than 200 users to almost 500 now per day. More than doubled in 6 months. My keyword rankings increased significantly, and as new content was produced, we rank for 1000’s more keywords with our visibility increasing 35%. The website conversion number has gone up by 113% compared to the same time last year.

The team has worked through my website to improve conversion factors and increase useability. They are responsive and pay particular attention to detail and the needs for my clinic. I have regular meetings with my account manager who cares about how my business performs and always ensure that our performance is tracked and on point. We work together to ensure that I get the booking that I need and implementing future plans for the business to continue growth. They truly are a partner in building my business, not just another digital marketing company. I would highly recommend OMD to any medical practitioner who wants to increase their patient numbers and take their business to the next level.”

Read More

Dr Ryan McConnell
Endovascular Specialist and Interventional Neuroradiologist/Owner of Vein Doctors Sydney

Dr Ryan McConnell testimonial
Dr Ryan McConnell
naveen somia testimonial

“Over the last 12 months, we have increased the web traffic by over 100% and also increased the conversion by over 100%.”

Dr Naveen Somia
MBBS, PhD, FRACS Plastic Surgeon

Naveen Somia
mark attalla testimonial

“We found that we are spending almost one-fourth of our previous budget and getting double the conversion which is a great deal to achieve in a short period of time.”

Dr Mark Attalla
Cosmetic Surgeon
Owner of Chelsea Cosmetics

Mark Attalla
Huyen Truong Meeting With Dr Aftab From Breast and Body Clinic in UK

“Since working with Online Marketing for Doctors my website has gone from 300 impressions a day to 4,270 a day. I wasn’t on the first page for any of my main keywords and now I’m on the first page for all of them. The website conversion number has gone up by 618% compared to the same time last year.

My website has been redesigned, I have lead magnets such as interesting eBooks, client testimonials, fantastic blogs, detailed new content AND they set up a CRM which enables me to track and monitor how my website performs.

The presence of team members in the UK and Europe has greatly facilitated communication, alleviating my concerns.

I have weekly meetings with my account manager who cares about how my business performs and really listens to any suggestions or ideas I have. We work closely together on a weekly basis to improve my visibility and rankings and also on my future plans for the business. They truly are a partner in building my business, not just another digital marketing company.

I would highly recommend OMD to any medical practitioner who wants to increase their patient numbers and take their business to the next level.”

Read More

Mr Aftab Siddiqui
Plastic Surgeon/Owner of Breast and Body Clinic

mr aftab siddiqui
james nadin testimonial

“Enquiries have gone crazy and the number of enquiries has increased three-fold ever since they started 6 months ago. The team and Huyen have been very responsive to support us along the way with our IT problems, they are very thorough and results-driven with their work. We would highly recommend them.”

James Nadin
CEO of ICCM & Crown Clinic

James Nadin
lumiere beauty clinic testimonial
christy xuan signature

“We've seen a significant increase in our website traffic and enquiries by over 300%, with an obvious uptake in new patient enquiries and conversions coming through the clinic. We've seen a complete turnaround in our online presence in several spaces that we are advertising in.”

Ms Christy Xuan
Owner of Lumiere Beauty Clinic

WHAT’S YOUR POTENTIAL LOSS WHEN CHOOSING THE WRONG MARKETING PARTNER?

Hi Clinic Owner and Practice Manager,

Last week, I went to visit one of our clients who has been with us for over 10 years in Sydney. I remembered the first time we met, it was in a small rented apartment in Parramatta where he shared with another person. The apartment was simply furnished with some basic items and lit with slightly dim lighting. We sat on small wooden chairs lacking cushions discussing his marketing proposal. 

Back then, he was starting his business and had faced some setbacks with SEO agencies, one even got his website penalised by Google. The website got minimal traffic and completely vanished on search results.  

He was desperate to find someone who can help him out of this situation. He then later found us on Google and the rest, as they say, is history.

Walking into his current spacious four-bedroom house with a grand gate and a flourishing garden, I was happy to see him in a different place, his two kids were running around and playing in the blooming garden while his wife was away overseeing their other three houses in Sydney.

I realised he has made some good decisions in his life, and I couldn’t be happier for him.
One of those decisions was choosing Online Marketing For Doctors as his marketing partner, a commitment he has upheld for more than a decade.

Now, I would hate to see you make the wrong decision, choosing a partner in business is like choosing a life partner – a poor choice can bring financial and mental stress….I wonder what it would cost you not choosing OMD?

Let me ask you…

  • How much is a confusing message on your website or ads costing you everyday?
  • How many potential patients/clients are bouncing from your website?
  • How many people are ignoring your brand?
  • How many potential clients or patients are you losing to the competition?
  • What is the cost of choosing a wrong partner in helping you with your marketing? 

Think about potential losses like wasted time, missed opportunities, lost business, frustration of working with a team who just don't “get it”, not reaching your potential, and losing to the competition…to name but a few.

For us, it's the same loss if we don't choose the right clients. I’ll leave the decision up to you but keep in mind that we are here to help you become another success story that my team and I happily share for years to come.

Are you ready for our next call?

To Your Success,

Huyen Truong, MBA
Search Marketing Director

Huyen Truong

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