For over 10 years, we’ve been helping mental health clinics grow with our 7-step marketing system.
Discover how we increased one clinics’ patient inquiries by over 135%.
See How CURA Medical Specialists Clinic Grew With
Our Comprehensive Marketing Program
1
new conversion-focussed website
2000%
increase in organic web traffic from our SEO initiative
31%
increase in leads from our online advertising campaigns
135%
total increase in patient leads across all marketing channels
“There are no hiccups in the OMD process. They came up with the 12-month campaign plan called Dream 100 Referrals to target the best GPs in the suburbs that we would like to speak to… they managed to book 7 GP visits for us in the first 2 weeks. So far we are happy with the website and online presence that OMD set up and the OMD performance in SEO, Google Ads and referral marketing campaign”
DR HUGH STEPHEN WINTERS
MBChB (Auckland) FRACP (Neurology), CCINR (Neurology)
Neurologist and Owner of Cura Medical Specialists
www.curaspecialists.com.au
Is Your Clinic Experiencing This?
- Fluctuating patient bookings
- Low or inconsistent website traffic
- Low converting website
- Overly reliant on referrals
- Seeing other clinics getting busier than ever!
We can help you market your mental health clinic. We focus on attracting
more patients, so you can focus on changing more people’s lives.
Get More Bookings For Your Clinic With
Our Proven Marketing Playbook
Check Out The 7 Step Patient Generation System to Get More Patients Than You Can Handle
Step 1: Define your “one thing”
Work out which key procedure or service generates the most revenue or that you want to be known for and who your target patient profile is?
When you think of the most successful brands globally like McDonalds, KFC, Apple, Google, Starbucks… When you think about them, what is the first thing that comes to your mind? Definitely not for 20 different products!
Step 2: Work out the “Why” patients should choose you
At this step, you need to identify the top 3 to 5 reasons why patients should come to you versus your competitors.
Your key differences have to be compelling and irresistible. Saying that you are “experienced” or “expert” in this procedure will not cut through in this noisy, distraction-filled world that your prospects are living in, you have to demonstrate the key differences.
Step 3: Create a killer lead magnet for it
Enquiring about your core services immediately can sometimes be a big commitment for prospects. A long hard decision depending on your core service, especially if it has something to do with their health or appearance.
If you can take a portion off of your core service and narrow it down to give them a mini commitment to that smaller portion of your core service, it will be a lot easier for them to commit.
And then, once they have had a taste of your services, you can build trust and authority with them, and then you can go from there moving forward with your larger total service offerings.
A lead magnet is that ethical bribe, a free offer that you put up on your lead generation page to incentivise prospective patients to give you their email, name, phone number or whatever detail you ask for.
The lead magnet has to be irresistible; the lead magnet has to target the pain of your patients. What do they hope to get from your service? What are the things that cause them pain or discomfort, and what can you do to relieve them? it should speak directly to your potential patients and be impossible for them to resist.
Step 4: Create a high converting landing page for the procedure with the lead magnet
A website is where people see your credentials, qualifications, contact information and your before and after work.
The problem is there are so many calls to actions on the website that distract your prospective patients. If you want a converting machine, you need a focused or tailored landing page that targets your core audience to communicate why they should choose you for a particular procedure.
Landing page is where your prospects land on from different traffic channels, it’s like the front view of your shop. If that’s not inviting, people will walk past and don’t even want to check out what you got to offer.
You need to have a high converting landing page that warms up cold prospects, converting them to itchy-to-buy prospective patients.
Step 5: Active Community Outreach
Who are your dream customers and where do they spend their time? What other types of businesses and services do they use? Where do they hang-out socially, both online and in person? Consider the tribes they’re already in and the communities they’re a part of. Who are the leaders, the tastemakers, the influencers?
Knowing how to get into and communicate to those tribes and communities will separate you from everybody else passively marketing. It will take your ideal buyer from “Never heard of it.” to “What is this clinic I keep hearing about or seeing all the time?!
Step 6: Generate rapturous patient reviews
Getting patient reviews is one of the key challenges in improving medical clinics’ online reputation and increasing new patient conversion rates.
84% of people trust online reviews as much as a personal recommendation, so to increase the conversion rate of new patient enquiries, you need to get more positive reviews for the procedure you want to promote.
If you need help in generating positive reviews in a short amount of time, we’ll provide you with a simple and effective plan to generate at least 20 patient reviews for your clinic in a month.
Step 7: Refine Sales Process and Optimise Conversion Rate
In order to increase the new patient conversion rate, you need to have a proven sales process in place to help your staff deal with incoming enquiries and their objections and do 70% of the convincing work before seeing the doctor or surgeon for in-person consultation.
If you haven’t got one yet, we can help review your sales process and give you our proven new patient conversion system and training to improve your new patient conversion rate.
This is inclusive of how to screen out prospects over the phone, qualify them and address all the objections in their minds.
We’ll do this before they come up in the conversations and effective follow up system for your staff. This will help you convert more enquiries to booking and save time on chasing prospects that keep ghosting you.
3 Things Your Mental Health Clinic Needs
Affordable
Affordable & Highly
Targeted Traffic
Google Ads, SEO, Facebook & Instagram Ads can reach the right prospects for your mental health clinic. We will present how to achieve this in the custom patient generation plan in the next step. System
A System
To Turn
Your quality new traffic into ready-to-book leads.
Sales
Sales Process
& A Script
Of exactly what to say to these leads to convert them into high-paying clients/patients.
Why Us
Why Choose Online Marketing for Doctors?
Why Choose Online Marketing for Doctors?
Our Specialised Online Marketing Services For Your Mental Health Clinic
Can Help Your Drive Results. Here’s Why You Should Choose Us:
Experienced
Experienced Digital
Marketing for Healthcare
Online Marketing For Doctors is a specialised digital marketing agency focused exclusively on providing a complete digital marketing system to connect healthcare clinics with new prospective patients in their field.
Save
Specialists In Mental
Health Clinics Marketing
We have a proven track record of results working with mental health clinics like yours. Our team has years of experience which means you get to work with specialists, not generalists. Plus, we thoroughly understand medical advertising guidelines & we’ve designed customised online marketing strategies for mental health clinics that conform to AHPRA, and are fully GDPR & HIPAA Compliant.
Results
Thorough &
Results Driven
Our clients love our work at first sight, with high attention to detail ensuring client satisfaction. Everything we do and report to you is all about the bottom-line results.
Services We Offer
We offer a range of services to help build a healthy lead generation pipeline for your mental health clinic.
But these tactics need a considered top-level strategy that’s tailored to your clinic and audience.
We offer free, high-level strategy sessions as the first step to building a marketing machine that generates new patients.
Prospects are searching for the services you offer, and we can help you reach them.
Take the first step to levelling up your marketing today by booking a free 1:1 Discovery call.
WE DO THE MARKETING, YOU HANDLE
THE NEW PATIENTS
Get Specialised Online Marketing Services For Your Mental Health Practice
