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#73: How to Overcome Sales Objections and Drive Profits at Your Practice

Google
GOOGLE ADS

Why They’re Worth Getting Right

google ads
  • For every $1 a business spends on Google Ads, they receive $8 in profit. (Google Economic Report, 2020)
  • Small businesses that use online ads and data analytics grow their revenue 4x higher than less digitally advanced businesses. (Google Economic Report, 2020)
  • Google display campaigns reach 80% of internet users around the world (Google Benchmarks and Insights)
  • The top 3 ad spots acquire 40% of the entire search page’s clicks (Wordstream)
  • 98% of searchers select a business on page 1 of their results (Brightlocal)

What
WHAT DO GOOGLE ADS &
PPC ADVERTISING OFFER YOU?

google advertising

1

Targeted reach

Now you can advertise to people searching on Google. Even if you already are appearing in Google’s search results, Google Ads can assist you to find new audiences using Google’s advertising network.

2

Greater control

You can continually edit your ads and adjust your budget to achieve the results you desire. You also have the flexibility to display a variety of ad formats and even target your ads to specific geographic locations and even languages.

3

Measurable value

You’re only charged when people click your ads with Pay Per Click. This means your advertising budget is going to stretch further as every cent of your budget is aimed at bringing new prospects to your business.

Why
WHY USE
GOOGLE ADS & PPC ADVERTISING?

google ads
  • Results are immediate as search engines will show your ad instantly
  • You immediately know if it’s working. Fees are transparent
  • You only pay when someone clicks on your ad and lands on your website
  • Managing your daily budget is a simple process. Unlike other media channels you can calculate your ROI with precision.

W WHAT YOU WILL GET FROM
OUR GOOGLE ADS SERVICES

  • Keyword research
  • Set up ad campaign groups & structure
  • Ad scheduling and targeting
  • Landing pages & split testing
  • Bidding for ads
  • Monitor analytics for bids, site & conversion
  • Ongoing development of bid tactics
  • Add and subtract terms from keyword list
  • Refinement of landing pages & ad copy
  • Monthly written report on analytics
  • Recommendations & planning for coming months
  • Introduce additional paid channels (as appropriate)

Why
WHY CHOOSE US
FOR GOOGLE ADS SERVICES

Our approach to PPC is simple: No matter how much you spend, buy the most valuable traffic first.
Our dedicated focus on earning more income per click produces real results for our PPC advertising clients:

certified google partner

Certified Google Partner

We have been certified as one of the Google Partners in Australia

more traffic

More Traffic

We build, tune and manage campaigns that consistently deliver more traffic at the same or lesser costs.

Better Traffic

We don’t sacrifice quality for quantity. Our campaign setup and management tactics deliver more of the highly-qualified traffic that our clients really need.

lower costs

Lower Costs

We’re specialists in identifying and reducing inefficient PPC spending. There’s simply no reason to pay more per click or customer acquisition than you need to.

higher return

Higher Return

Our campaigns achieve ROI that make our clients look like rock stars to their boards and bosses. We build campaigns that are not only effective and efficient but driven by our client’s business goals.

fast project payback

Fast Project Payback

Our clients find that our Google Ads Accelerator projects pay for themselves very quickly, often within the first month.

WHY GOOGLE ADS?

Google Ads drives an average of 75% conversions.
(WebFx)
35% of users buy a particular product within 5 days of the first search.
(EMarketer)
63% of users admit that they clicked on Google Search Ads on the results page.
(Clutch)
About 40% of all online transactions occur on mobile devices.
(Think on Google)

How To Run
WE KNOW HOW TO RUN
MEDICAL AD CAMPAIGNS - PROFITABLY

We designed our agency to solve the core challenges medical practices face when they attempt to run a profitable Google Ads campaign.
Our proprietary targeting methods means we reach your core audience while being 100% compliant with all Google Ads Policies.

Turbocharge
We Turbocharge
Your Campaigns

Medical marketing is all about showing your ads to the right audience, at the right time, in the right location. Our advanced targeting systems are designed to work within the restrictions of medical marketing on Google.

Deliver
We Deliver
Quality Leads

Quality leads are the lifeblood of your business. Keep them flowing. Generate as many qualified leads as you need to hit your business goals – profitably, ethically, on-demand.

Speak
We Speak to Your
Specific Audience​​

Build and broadcast a name you are proud of. Develop a full suite of branded assets. Run trust-building advertising. Actively manage your online reputation.

C CUSTOMER STORY

Chelsea Cosmetics had the goal to increase the number and quality of leads coming through Google Ads and to minimize Cost Per Lead.

At OMD we used the SKAG Google Ads Strategy to ensure the ads copy is directly matching the users’ search queries, and increase the ads click through rate. Another successful strategy we implemented was with bidding, and our negotiation process with Google which helped us make sure that we don’t overpay Google and together with the SKAG structure, we could control the CPC moving forward of the keyword very well, and know the exact real cost of a particular keyword.

As a result, we achieved 146% increase in leads and Reduced Google Ads cost to 1/4 of the previous budget.

"We found that we are spending almost one-fourth of our previous budget and getting double the conversion, which is a great deal to achieve in a short period of time.”

Dr Attalla. Chelsea Cosmetics.

Mark Attalla

Google
GOOGLE ADS SERVICES
WE OFFER

google search ads

Google Search Ads

google remarketing ads

Google Remarketing Ads

google dynamic search ads

Google Dynamic Search Ads

google display ads

Google Display Ads

youtube ads

Youtube Ads

gmail ads

Gmail Ads

google shopping ads

Google Shopping Ads

5 Step
OUR 5-STEP GOOGLE
ADS PROCESS

1

Check Your Compliance

We make sure your service, facility, and initial ad copy fall within Google’s regulations on medical marketing. We know their rules by heart, but we will often contact Google support directly before launching your ads to make sure your account won’t break any rules.

2

Establish Your Tracking Systems

We set up every system we need to track your ad outcomes, verify you are delivering profitable leads, and improve your cost-per-acquisition over time. We deploy a suite of systems that integrate with each other to track conversions, record each lead’s visit on your site, and upgrade your site’s overall performance.

3

Analyze Your Competitors​

We analyze your competitors to find gaps in your market that you can easily fill. We review two sets of competitors: your direct competitors (other practices in your area going after the same patients) and your indirect competitors (other companies who are just advertising the same treatments as you). We identify your lowest-competition services that you can advertise at the greatest profit right away.

4

Run Your First Profitable Ads​

We run multiple ad groups for the services you wish to prioritize. We deliver you an initial set of profitable leads, all while collecting critical real-world data on how to best find, attract, and convert your ideal customers. We will begin to expand your ad campaigns to new services and patients, but only after we know for certain how to pull them in at a profit.

5

Continuously Improve And Develop Your Campaigns​

We will continuously improve your profitable ad campaigns. We deploy a suite of proven processes that will weed out your bad leads and prioritize your highest-converting patients. We monitor and improve each ad’s quality score, and the profitability of each of your services. Most important, we provide strategic monthly reporting filled with easy-to-action advice on how to continue to grow your practice. We are constantly on the lookout for new ways of generating high quality, low cost leads for you.

quote What
OUR CLIENTS SAY

“The number of requests for consultations is at least doubled from the last 5 months, which is very good sign. I’ve enjoyed working with both principles.”

Dr Darryl Hodgkinson
M.B. B.S. (Honors II) F.R.C.S (C), F.A.C.S. , F.A.C.C.S. Plastic Surgeon
Owner of Double Bay Day Surgery

dr hodgkinson testimonial
Daryl Hodgkinson
naveen somia testimonial

“Over the last 12 months we have increased the web traffic by over 100% and also increased the conversion by over 100%.”

DR. Naveen Somia
MBBS, PhD, FRACS Plastic Surgeon

Naveen Somia
mark attalla testimonial

“We found that we are spending almost one fourth of our previous budget and getting double the conversion which is great deal to achieve in a short period of time.”

Dr. Mark Attalla
Cosmetic Surgeon
Owner of Chelsea Cosmetics

Mark Attalla
michael yunaev testimonial

“We’ve seen a significant increase in our website traffic by over 200%, we’ve gone from having 12 enquiries to anywhere from 50 to 100 enquiries in a month, while consistently filling our list times at the hospital.”

Dr Michael Yunaev
Cosmetic Surgeon,
Specialist Breast (Oncoplastic)

Michael Yunaev
james nadin testimonial

“Enquiries have gone crazy and the number of enquiries has increased three-fold ever since they started 6 months ago. The team and Huyen have been very responsive to support us along the way with our IT problems, they are very thorough and results-driven with their work. We would highly recommend them.”

James Nadin
CEO of ICCM & Crown Clinic

James Nadin
lumiere beauty clinic testimonial
christy xuan signature

“We've seen a significant increase in our website traffic and enquiries by over 300%, with an obvious uptake in new patient enquiries and conversions coming through the clinic. We've seen a complete turnaround in our online presence in a number of spaces that we are advertising in.”

Ms Christy Xuan
Owner of Lumiere Beauty Clinic

STILL HAVE SOME QUESTIONS?

If you are running a digital marketing campaign and somehow it hasn't worked well, why don’t you schedule a Private Performance Audit Check with us today? So we can show you how it works and give you a clear roadmap on how to double your number of patients in next 12 months?

SIGN ME UP FOR THIS PERFORMANCE AUDIT OFFER

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