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#98: What Numbers You Must Know In Practice’s Marketing?

"We have received positive feedback from our visits to GPs organised by OMD, they managed to book 7 GP visits for us in the first 2 weeks. GP marketing is 100% critical in terms of growing the practices.

There are no hiccups in OMD process, they are very responsive in communicating with us via text messages, emails and phone calls to notify us on the booked meetings.

They came up with the 12 month campaign plan called Dream 100 Referrals to target the best GPs in the suburbs that we would like to speak to and they follow up with these GPs via emails, faxes, and mails consistently. They call the GPs the day before and the day of the meetings to make sure the GP representatives show up for these appointments.

In general, so far we are happy with the website and online presence that OMD set up and the OMD performance in SEO, Google Ads and referral marketing campaign."

Dr Hugh Stephen Winters
Neurologist and Owner of Cura Medical Specialists/span>

dr stephen winters
hugh stephen winters

ARE YOU UNHAPPY WITH THE SMALL NUMBER
OF DOCTORS REFERRING TO YOUR PRACTICE?

referral marketing
  • Are you a new practice and need to establish relationships with local doctors for referrals but have no idea where to start?
  • Are you unhappy about the quality of referrals doctors are sending you?
  • Are these referrals inconsistent, sometimes slow and often non-existent?

We have had the opportunity to implement a dynamic and impactful referral strategy for some of our medical practice clients with incredible results. This is a unique and game-changing strategy that will grow your practice faster than many other marketing strategies.

THE DREAM 100 REFERRALS STRATEGY

Build a consistent and effective nurturing campaign to bring more
referrals from GPs & other specialists to your practice.

Most of the GPs out there are not ready to refer patients to a new practice right now, therefore, you need a persistent, long-term plan to build up awareness with your prospective referring doctors to start receiving patient referrals from them.

The goal of the Dream 100 is to take the best suited prospective referring doctors from “I’ve never heard of this practice” to “What is this practice I keep hearing about?” to “I think I’ve heard of that practice” to “Yes, I’ve heard of that practice” to “Yes, I do refer my patients to that practice.”

referral marketing for medical practices

WHO ARE YOUR DREAM 100 REFERRING DOCTORS?

referral marketing for practices

They are the top 100 (or 20 or 30) potential referring doctors in your area that would bring you enough patients to keep your practice happily operating with no other sources of patients.

The "dream" referring doctors will make up 60%–80% of your referred patients. It’s the 80/20 rule in action: “80% of your results come from only 20% of your GP partners.”

As part of this strategy, we create clever, fun and engaging marketing materials and nurture them to your targeted GPs consistently through multiple channels such as emails, direct mail, social media, SMS, and even phone calls.

THE DREAM
100 STRATEGY IN 6 STEPS

The Dream 100 Strategy helps you focus your efforts on doctors
that will have the biggest impact on your bottom line.

WE CREATE A PLAN

keeping it simple

Keeping it
Simple

Avoiding Bottlenecks And Confusion

Avoiding Bottlenecks
And Confusion

Letting Our Plan Evolve With Experience

Letting Our Plan Evolve
With Experience

WE IDENTIFY THE IDEAL GP PROFILE

referral markating for doctors

WE CREATE THE DREAM LIST

We identify the top 100 GPs of interest (could be 20, 30, or 50)
quality over quantity. We include the following contact details:

referral marketing

Contact Person Name
& Title

referral marketing for doctors surgeons

Practice
Name

referral marketing for surgeons

Phone, Fax Number, Email, & Mailing Address

referral marketing for healthcare practices

Social Media
Profiles

WE DEVELOP THE MARKETING COLLATERALS

  • Retargeting on multiple platforms
  • Building trust with expertise and familiarity
  • Developing a strategy by incorporating emailing, telemarketing, Linkedin outreach and direct mail
  • Being creative, personal and inviting
referral marketing for doctors

WE DESIGN THE MARKETING PLAN

referral marketing for healthcare practices

Firm
Schedule

referral marketing for surgeons

Systematic and
Repeatable

referral marketing for medical practices

Nurturing and
Tracking Leads

referral marketing for doctors

Multiple
Channels

referral marketing

Persistence

WE LAUNCH THE STRATEGY

referral marketing for practices

WE WILL HELP YOU BY:

  • Identifying your Dream 100 Referring Doctors
  • Creating an impressive initial offer, such as an exclusive special report on a topic of high interest, a seminar or a VIP event they can attend.
  • Creating and sharing impressive memorable messages, and small gifts with them via email, post, fax and telephone.
  • Creating a strategy to convert potential referring doctors that came through the initial offer into loyal long-term partners.
  • Setting up the multi-channel campaigns of a 12 month duration, including content creation, email automation, direct mail campaigns, cold calling (unlimited number of contacts)
  • Sourcing and purchasing creative give-aways to be sent by direct mail as part of the campaign.
  • Designing and conducting a telemarketing campaign to reach out to targeted GPs on a weekly basis (unlimited number of contacts).
referral marketing for medical practices

Build Your Network of Referring Doctors and Never Look for Patients Again.

Sounds good, let’s talk

quote What
OUR CLIENTS SAY

“The number of requests for consultations is at least doubled from the last 5 months, which is a very good sign. I’ve enjoyed working with both principles.”

Dr Darryl Hodgkinson
M.B. B.S. (Honors II) F.R.C.S (C), F.A.C.S. , F.A.C.C.S. Plastic Surgeon
Owner of Double Bay Day Surgery

referral marketing
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