Our
OUR STORY
OMD started in an effort to bridge the gap between health professionals and the people who need their help.
More often than not, health professionals and clinic owners are underprepared for the world of digital marketing. There’s no shame in this – your time and expertise are better spent helping patients.
But often, health professionals are either missing out on the opportunity of digital marketing or wasting precious time doing it poorly.
At OMD, our goal is to provide smart, easy to understand digital marketing and outstanding communication, so you can spend less time worrying about marketing and more time helping patients who need you.
We know how hard it can be to hand over the marketing reigns to someone new – but we have a highly experienced team of digital marketing specialists and health professionals who have an in-depth understanding of HIPAA and AHPRA standards and requirements, plus exceptional skills in digital marketing tactics like Google Ads, SEO, Web Design, Sales Funnel, Social Media Advertising and more.
We exist to help you fill your clinic with more of the people who need you most. Whether you’re looking to expand your patient base or re-engage patients who have dropped off in recent months, we can help your clinic become busier than ever.
Let’s chat about growing your clinic.
Our Vision:
The leading patient generator for doctors and surgeons through our industry-leading 7-step marketing system framework.
Our Mission:
To be the number one resource for doctors and surgeons for generating more new patients and scaling their practices faster.
Our 4 Core Values:
1. Responsive
2. Thorough
3. Results Driven
4. Proactive
5. Accountable
Meet
OUR STARS
“Hi, I'm Steven. I'm a passionate educator and advocate in the power of effective marketing. Far from relying on deceptive practices and over-promising and under-delivering, I use a clear statistic driven strategy to inform and drive digital marketing initiatives that I have used successfully to build and expand companies across industries; from vehicle hires to international importers to plastic surgeons.”
Steven Tait
Account Director, Marketing Speaker & Educator
“Hi I'm Huyen and I'm Search Marketing Director of OMD. I have lived and worked on three different continents, I'm passionate about helping medical clinics double their daily enquiries in less than 6 months through the use of digital marketing. I love golfing, hip hop and hosting our OMD TV show. Learn more about me, please click here.”
Huyen Truong
Search Marketing Director
“I am the Head of SEO & Content at OMD, and my main focus revolves around our clients, their marketing needs and goals in order for them to achieve success. Our client’s happiness is our success. From detailed analysis and thorough proposals to managing the workflow and communication with the client, I am there every step of the way to nurture the process and achieve the results our clients need.”
Louise Johnston
Head of SEO & Content
“I'm a web developer and graphic designer who graduated in 2009. I've been working with RDS/OMD since 2014, and I've been focusing mainly on designing and building websites, landing pages and sales funnels, as well as handling the technical side of SEO and advertising.”
Florian Lopez
Web Developer/Project Manager
“I have got more than 4 years of hands-on work in marketing, with a particular knack for team management and leading projects. Certified in Marketing, Generative AI, and Google Analytics, I really strive to stay on top of industry trends. My passion lies in crafting innovative strategies that actually deliver measurable results. I have often gone beyond clients expectations in both agency and start-up environments by integrating the latest marketing trends with digital tools. This approach has led to increased engagement and revenue growth across clients in different industries. I am really looking forward to bringing my skills and energy to Online Marketing for Doctors, where I'll keep pushing the boundaries of digital marketing for our clients.”
Martina Acampora
Digital Marketing Account Manager
“I am Cindy and I am obsessed with equipping myself with the latest off-page strategies that make competitive keywords appear in the top result of Google. My passion, perseverance and innovative link building and keyword research strategies have propelled Online Marketing for Doctors into one of the health industry’s most trusted agencies in Australia. I’m on a journey to help clinics scale their online marketing business on Google.”
Cindy Pacifico
SEO Specialist
“My background is in digital marketing and advertising but I've always had a passion for writing. Which is why I decided to focus on creating marketing content on a full-time basis. I really enjoy creating content for clients, as I'm able to combine my knowledge and passion to help them achieve their goals.”
Daniel Silver
Content Writer
“As a content writer, I'm here to use the power of words to make YOU stand out. From blogs and social media posts to newsletters, SEO content and website content, it's all about supporting your unique voice and making sure everyone hears it! With over 10 years of experience and a passion for research, accuracy, and learning, I'm not just focussed on the bottom line and Google's top search results - I'm here to create real value and real connection for the people who need your help.”
Michelle Oliver
Content Writer
“I have a Masters in Marketing Communications and over 5 years of experience in Marketing, Content Creation and Writing. I'm passionate about curating content that deeply resonates with my target audience and to me, there's something exciting about the ability to speak to someone through the power of words and crafting messages that connect, persuade and inspire. Beyond my professional pursuits I enjoy building Lego sets and expressing myself through digital illustrations on Procreate.”
Karmy Widjaja
Content Writer
“With over three decades of expertise in human resources management across diverse industries, I bring extensive experience to OMD with the hope that my strategic approach and exceptional interpersonal skills will uphold the processes in employee relations, talent acquisition, performance management, and organisational development. Navigating a successful balance between empathy and resoluteness, we would be able to align HR practices with business objectives and consistently contribute to improve the employee engagement and organisational success.”
Chit Natividad
HR Manager
“Hi, I'm Crisa. I'm a passionate paid ads specialist with over seven years of experience in solving business needs through data-driven campaign management. Rather than relying on gimmicks or one-size-fits-all tactics, I leverage precise analytics and strategic insights to deliver impactful results. My expertise spans industries such as healthcare, automotive, retail, and travel, helping startups and established businesses alike scale profitably through tailored Google Ads and Paid Social strategies. Outside of work, I have an ever-growing collection of books I love to buy (but not always read) and a fascination with true crime documentaries that keep me intrigued.”
Crisa Oblefias
PPC Executive
“As the Operations Director at OMD, I help our various teams improve operational efficiency, communications, and marketing impact through productising services, standardising procedures, and enhancing processes. As an internationally award-winning and accomplished Digital Marketing leader, I possess a strong sense of urgency and a wealth of experience in managing diverse marketing departments within various digital agencies, so I am confident and passionate in my ability to make a valuable contribution to both our internal and client teams.”
Dennon Clamp
Operations Director
“As an SEO/SEM Senior Account Manager at OMD, I embrace the opportunity to understand the client’s business and market their brand to the customers they want. Improving the way a client can effectively communicate their message online to increase their customer bases and their customer experience is my daily goal.”
Michael Gasparini
Senior Account Manager
“As an Web Development Manager at OMD, my role is to coordinate the work that is performed for our clients. I'm delighted to be in the first line of communicating with our clients and getting things done and goals accomplished for them. Success involves many aspects of the marketing mix from building a high-converting website to conducting efficient digital ad campaigns. My job is to manage all these aspects for the one major goal we have - our client’s success.”
Sergiu Plugaru
Web Development Manager
“With accumulated years of custom apps and web development experience from London, UK, my journey is rooted in personal experience as a patient, which has fueled my dedication to supporting healthcare providers in connecting with their patients. With expertise in Web Design and Development, Custom CRM and Mobil App Development, AL technologies, i understand the unique needs of healthcare practices and is committed to delivering digital solutions that enhance business operations via AI and custom apps and web solutions.”
Jorge Veronique
Project Account Manager & Technology Specialist
“As Admin & Finance Manager at Online Marketing for Doctors, I've worn many hats since 2016. I've grown from roles in SEO and Human Resources to my current position overseeing client onboarding, accounting, administrative operations and team support. My multifaceted role allows me to apply my expanded online marketing knowledge to support our clients' success. At OMD, I've found a perfect blend of professional growth and the opportunity to contribute meaningfully to a results-driven team.”
Levie Arquero
Admin & Finance Manager
“My name is Mark and I've been the Business Development Manager since 2020. Developing and implementing growth opportunities between OMD and other businesses has been easy due to the outstanding results OMD has been able to achieve for its clients. A great track record has been key to clients joining the OMD journey!”
Mark Ibrahim
Business Development Manager
“I have been involved in the digital design field since early 2004. I have a love for simplistic and functional design. I thrive on diversity and continuous learning. I'm currently a web developer at OMD, focusing on content uploads and working closely with the SEO/Content Writing teams.”
Nikki van Jaarsveld
Web Developer
“I’m leading the Off-Page SEO specialist team of Online Marketing for Doctors, a result-focused and holistic digital marketing agency based in Australia. My digital marketing expertise has led the team to work with several known Australian healthcare practitioners, making their website dominate the SERP and exponentially increase the number of enquiries and traffic using effective and proven white-hat labelled SEO strategies. I am on a mission to help medical practitioners grow and scale in the digital world.”
Cyrel Nicolas
SEO Specialist
“I knew from childhood that my path would be associated with creativity. As a child, I studied at an art school, I really liked to draw, I am a creative person. Later I entered the art academy. Gradually, I got acquainted with web design and realized that there is no less creativity there! Since then I have been creating designs for websites, landing pages, banners in one word for everything that requires a creative approach. It is my responsibility to understand the needs of the client and find a successful solution to any request!”
Kate Kachynska
Graphic Designer
“I am a video editor, former influencer, and Youtuber with a diverse educational background, finished medical high school and training in digital marketing from college. I've produced high-quality video content that has garnered attention from audiences from multiple platforms. I'm glad to apply my skills and knowledge to help OMD and their clients reach their target audiences and achieve their marketing goals.”
Dusan Vukovic
Media Producer
“With a passion for creativity and a knack for brand marketing, I'm excited to bring a fresh perspective to your PPC campaigns. By championing compelling creatives and effectively communicating your medical services, I will work to captivate your audience and attract new patients to your practice. Let's dive on this exciting journey together, using the power of PPC to elevate your brand, drive outstanding results, and make a significant impact in the healthcare industry!”
Blu Perocho
Social PPC Executive
Ready
For The Next CHAPTER?
At OMD we help businesses in the medical and healthcare space grow by bringing them more customers, patients, members and clients. We have years of experience working with healthcare professionals, providers, medical technology innovators and related organisations.
The OMD team brings deep domain knowledge, a passion for the industry and plenty of experience to the table, helping create long-term success for our clients across Marketing, Sales and Support. Let us help your medical and healthcare business grow without compromise. Because good for the patient also means good for your business.
