Steve: Hey there, Hi there, this is Huyen Truong and I am Steven Tait and you’re listening to Online Marketing For Doctors Podcast.
Have you ever wondered what are the marketing ideas that would give you an edge in today’s fierce competition? Especially when you are a younger practice, it’s important to set up a repeatable system that could help you scale your precious time and grow your practice fast.
It’s good to ask which areas you should focus your resources on? There are so many and it can be hard to know where to direct your attention.
So, to help you, today we will be sharing our five favourite marketing ideas to maximise your marketing strategies for this year and beyond.
Huyen: Now let’s talk about our first marketing idea: Build Your Email List
Let’s kick off our tips with your email list.
We all know money doesn’t grow on trees. But it does grow on email lists!
If you’re not using this effective and easy tool you’re definitely not making the most of your online marketing.
Email marketing is one of the oldest forms of marketing, yet it is still so effective. It can offer a very high return of investment. In some of our previous webinars or consultations with our clients. We’ve emphasised over and over how important it is to have a growing and engaging email list. Why? Because an email list is the new digital currency – and the only asset that you actually own regardless of what changes or updates Facebook or Google are making in the future.
Steve: Marketing Idea Number 2: Start Blogging
Our second tip is about blogging.
Did you know that, according to the Content Marketing Institute, a whopping 70% of B2B marketers plan on increasing their content marketing efforts next year. And I’m not surprised: content marketing simply works.
In the past, small businesses stood no chance against the million-dollar advertising budgets of major brands. But today, audiences are sifting through saturated online spaces for the most helpful content. If you’re an expert in your field, your content has the potential to come out on top – every time.
Huyen – And blogging is a great way to get your content to the masses. Now, this isn’t a quick task, it sometimes takes a lot of time and effort. But once you get started and see results, it’s easy to see why so many businesses blog. What you put in, you’ll get out tenfold.
And also, blogging is also beneficial to SEO or search engine optimisation. And our third marketing idea is to create a Video Channel
Video content is the fastest-growing form of online content – and this trend doesn’t look like it’s stopping anytime soon. If you haven’t already started a YouTube channel, it’s time to get your cameras out.
Video is tricky to get perfect – in fact, many of my clients are hesitant to enter the YouTube realm simply because they can’t create “perfect” content. But you can create low-budget video content and still make a huge difference to your business and your audience.
My favourite YouTube channel is done by my high performance coach Brendon Burchard. His videos are stripped back with plain background just him speaking. But what makes these videos so successful is his personality that shines through and the key information and message that he delivers.
Steve – Plus, homemade and authentic are great selling points because content that is real and unpretentious is sometimes more powerful then big-budget counterparts. According to Sprout Social, honesty is the #1 characteristic consumers want from brands on social media. So, go for authentic when you’re videoing and remember you’re trying to build an audience who believe in you and are interested in learning about what you’re doing.
Marketing Idea Number 4: Try Podcasting
Like videoing, podcast popularity is on the rise and being one of the most mobile friendly types of content.
Huyen – With a basic microphone and free audio editing software like Audacity, you can get started now. Remember, it’s not always about how you say it, but about what you say.
When podcasting, the hardest part in podcasting is choosing great content. Answering your patients’ frequent questions is a good place to being. So, start your podcasting efforts off with an in-depth FAQ series and set yourself up as a leader in your industry from your first podcast!
Steve – Yes, I love listening to podcasts myself and I’m usually on podcasts when working out or driving, it is really mobile friendly type of content.
Steve – Now our fifth and final marketing idea is about utilising webinars & create an Automated Webinar Marketing Funnel
Webinars are a fantastic way to grow your practice. And they work especially well for medical practices, providing prospective patients with more information to help them make decisions without consuming too much of your valuable time.
An informative, well-presented webinar saves hours of presentations and networking. In fact, it’s our favourite platform for our sales funnels for doctors and health professionals.
Huyen – Webinars provide a great way to connect with both your potential patients and referring doctors on a more personal level. Your passion for healthcare, and your interest in sharing your knowledge will help create meaningful intimate connections and build trust in you and your practice.
This allows you to attract potential patients, referring doctors, build rapport, engage interest, and build their trust… all without needing to meet in person.
Since they can be pre-recorded, webinars not only save you time but also benefit your audience, who can now watch your webinar when it suits their schedule.
Steve – As you can see, webinars are an incredibly powerful way to create an authoritative and trustworthy brand for you and your practice, establishing you as a trusted source for primary care physicians to refer their patients to and scale your referral base fast.
In fact, we are in the process of creating an online course teaching healthcare professionals
HOW TO USE WEBINARS TO INCREASE YOUR PATIENTS AND REFERRALS
Automate Your Marketing To Leverage Your Time and Scale Your Practice
The course teaches you how to automate the way you generate new patients and referrals. Once it’s up and running that’s it, there’s no more work required on your part for a while.
This is a brilliant way of systemising your marketing, keeping in consistent contact with your referral network, and leveraging your time, all while growing your practice. If you’d like to learn more about this course, check out the link below to hear from us when the course is released!
Huyen – Now, I’m sure you must be inspired and ready to try some of the marketing ideas you’re heard about in this podcast. If you have any marketing ideas that you have used and that have worked for you brilliantly for your practice, it would be great to hear from you!
If you want to listen to any particular topics, please fill out a 1 min survey that we put the link in the show note so we can produce relevant podcasts for you. If you want to be our show guest, that is even better, email us and let us know what topics you would like to talk about.
Steve – This is the first podcast channel in Australia about medical marketing and we aspire to make this channel a world-leading channel for the healthcare professional community.
There are many benefits of being on our show including but not limited to;
- Exposure to our healthcare professional community including thousands of doctors, surgeons, specialists, dentists and other healthcare professionals
- We promote our podcasts on social media and Google not just in Australia but internationally, gaining strong global exposure
- You can use this podcast on your own website as blog post material
The podcast will be a Q & A interview style format, and it would only take up to 30 mins of your time.
We can’t wait to have you on our show and we look forward to seeing you next time.