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Podcast 102 5 Ways That Medical Practitioners Can Use AI Technology In Medical Marketing

Apr 7th, 2023

Have you wondered what you can use AI technology for your practices? The use of AI technology in medical marketing can provide medical practitioners like you with the tools to provide personalised and efficient care to your patients. 

In our latest podcast episode, “5 Ways That Medical Practitioners Can Use AI Technology In Medical Marketing” , we explore the different ways AI-powered tools can revolutionize your marketing strategies.

From AI-powered chatbots to automated data entry and report generation, AI technology can enhance your marketing efforts and provide better patient engagement. Don’t miss this opportunity to learn about the future of medical marketing and how AI technology can transform your practice.

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Hi, I'm Huyen
Our work (and this site) is devoted to sharing ideas, tools and resources that will help you automate, grow and scale your practice.

huyen

Learn More

PODCAST TRANSCRIPT

Huyen: Are you a medical practitioner looking for ways to leverage AI technology in your medical marketing strategies?

AI technology has revolutionized the medical industry, offering medical practitioners like you smarter and more efficient marketing solutions. These cutting-edge AI-powered tools will not only help you stay ahead of the competition, but they'll also provide your patients with a better, more personalized experience.

So, what are you waiting for? Join us on this exciting journey as we delve into the different ways AI technology can revolutionize your medical marketing strategies.

Steven: Hello and welcome to another episode of the Online Marketing For Doctors TV & podcast show. I’m your host Steven Tait, and my co-host from the intro is Huyen Truong. If you are new to this podcast channel or to us, our mission for Online Marketing For Doctors is to be the leading digital marketing agency in the world for providing the best resources to help practices automate their business, to grow, and scale faster. Make sure to subscribe to the podcast so you never miss out on a future episode.

Huyen: Hi everyone, let's dive into the future of medical marketing!

Steven: That's right, we're talking about AI and how it's changing the way medical practitioners reach and engage with their patients. With AI technology constantly advancing, your ability to automate and scale quickly has never been easier.

Huyen: And the benefits are endless! From boosting accuracy and efficiency to reducing costs and enhancing patient interaction, AI is the game-changer the medical industry has been waiting for.

Steven: So, let's explore the various ways medical practitioners can leverage AI to take their medical marketing efforts to the next level. The future of healthcare is now, let's get started!

Segment 1: AI-powered chatbots for patient engagement

Steven: A common way doctors use AI technology for marketing is through chatbots.

Huyen: Chatbots are computer programs that talk like people, through a chat feature on yours or on another website. They're used in many industries, including healthcare, to help patients get information and stay engaged.

Steven: Chatbots are good for medical marketing because they can talk to a lot of people at once and are always available. This is important for patients who are searching for information outside of normal business hours.

Huyen: Chatbots can help with many things like answering questions, scheduling appointments, and reminding patients about medicine.

Steven: Chatbots can be customized to fit the needs of each doctor's patients. This makes the experience more personal for each person.

Huyen: There are a range of chatbot options depending on your needs or goals. Examples of AI-powered chatbots include:

  • Sensely: A healthcare chatbot that provides patients with access to content, care and condition specific medical support.
  • Babylon Health: A chatbot that allows medical providers to give patients access to 24/7 affordable healthcare
  • Woebot: A mental health chatbot that provides support and counseling.
  • Live Chat: You can create chatbots fast with templates, no coding required. Easy for those want to have a live chat feature on their website.

These chatbots use advanced algorithms and natural language processing (NLP) technology to understand and respond to user queries and this can help doctors by freeing up their time and resources. Some might only be available in the US currently, but as the use of AI powered technology grows, so too will your options in your country.

Segment 2: AI-powered content creation

Steven: Have you heard of using AI for making content? It's helping doctors in their marketing.

Huyen: Yes! Everyone seems to be talking about ChatGPT and the various AI powered content creation tools. With AI, doctors can now make content that is good for their audience, quickly and efficiently.

Steven: AI can look at lots of data and find patterns easily, helping to build quickly consensus information driven data. That's what AI content making does best.

Huyen: And it gets better. AI can also help doctors save time and money by analyzing old content and making new content that is valuable and relevant.

Steven: Can you imagine making great content faster and cheaper than before? That's what AI content making with tools like Jasper.AI and ChatGPT can do. Both Jasper.AI and ChatGPT are designed to help businesses stay ahead of the curve and improve the quality of their content. By automating the content creation process and generating high-quality content quickly and efficiently, these tools can help businesses save time and money while also improving the overall quality of their content.

Huyen: And what type of content are we talking about? Anything really. Newsletters. Pamphlets, Information Guides. Handouts. Whatever content you are currently researching and writing out manually. Not only can AI content creation make the content better, but it also saves time and money for doctors. It's a great deal!

Segment 3: AI-powered data analysis

Steven: How valuable would it be to have a complete understanding of your patient's wants and needs. It would be great for marketing, right? That's what AI can do for you!

Huyen: Exactly! AI can look at lots of data and find trends and patterns that you might not have seen. This information can then be used to make marketing campaigns that fit your audience.

Steven: And the best part is, AI can also help you see how well your marketing is doing. By looking at the results, you can make decisions based on the data and make your marketing better and better.

Huyen: What tools can you use? Databox, is a popular one, that allows you to mix and match metrics from different sources easily, like Google Analytics, Google and Microsoft Advertising, in one dashboard to get a more complete view of your performance at a glance.

Steven: But for the more adventurous ones out there, there is also KNIME and Polymer, that allow you to Create visualizations, build dashboards, and present your data like a pro — in minutes.

Huyen: These AI tools that can help medical experts improve their business by analyzing data and providing insights.

Steven: They can also help medical experts keep track of market trends and demographics, allowing them to make informed decisions about their marketing and stay ahead of the competition.

Huyen: That’s right! By keeping track of market trends and the people they serve, they can make smart decisions about their marketing and stay ahead of others.

Steven: So, in short, using AI to analyze data can help medical experts improve their marketing. It helps make smart decisions, leads to better results and a stronger marketing plan.

Segment 4: AI-powered personalisation

Steven: AI technology can help doctors in their marketing by using personalisation tools like Salesforce’s Einstein, that connects with you CRM to improve, sales, servicing and marketing by creating predictive journeys and personalised experiences like never before These tools can analyze patient information and create personalized marketing plans for each patient.

Huyen: Tools like that use AI algorithms to analyze patient data in your CRM, such as their medical history, treatment preferences, and other relevant information.

Steven: Based on this analysis, they can create personalized marketing plans for each patient, tailored to their unique needs and preferences. The goal is to provide a more personalised healthcare experience for the patient, and to help medical practitioners build stronger relationships with their patients and improve patient engagement.

Huyen: That's right. With AI, patients can get a customized treatment plan, special content, and even emails just for them. Having this level of personalization helps doctors have better relationships with their patients and keep them more involved.

Steven: And patients love the extra attention too! Also, by understanding what their patients want, doctors can find new ways to grow their business.

Huyen: Exactly! AI personalization is good for both doctors and patients.

Segment 5: AI Automation

Steven: A crucial aspect of utilizing AI in medical marketing is the capability to automate repetitive and time-consuming tasks.

Huyen: By automating these tasks, medical professionals can save valuable time and resources, which can then be used for more strategic and creative work.

Steven: For instance, AI tools such as UiPath, Blue Prism, Automation Anywhere, and WorkFusion can automate tasks like data entry, report generation, and email campaigns. This minimises the time and effort required for these tasks, allowing medical professionals to concentrate on other important aspects of their work.

Huyen: Automating these tasks not only minimizes the risk of human error, but also leads to a more precise marketing strategy, resulting in better outcomes.

Steven: Another advantage of utilizing AI to automate tasks is that it enables medical professionals to analyze and understand their data better. Automated data entry and report generation provide access to accurate and up-to-date information, which can guide marketing strategies.

Huyen: Moreover, AI-automated tasks help medical professionals stay organized and efficient. Automated email campaigns and data entry guarantee that important tasks are completed on time, freeing up time and resources for other important work.

Steven: So, as you can see, using AI to automate tasks in medical marketing brings several benefits, including saving time and resources, improving accuracy and efficiency.

Huyen: That's why we consider AI technology as a necessary tool for medical professionals who aim to enhance their marketing efforts. So, don't be left behind, start incorporating AI technology into your medical marketing strategy today!

Steven: Well, there you have it, we hope you enjoyed today’s episode on the different ways that medical practitioners can use AI technology in their medical marketing efforts.

Huyen: It's truly amazing how AI can transform medical marketing and bring so many benefits to the table - from increased accuracy and efficiency to cost savings and better patient engagement.

Steven: So, if you're a medical professional looking to take your marketing game to the next level, remember that AI could be the answer you've been searching for.  And if you have any questions about these technologies or any other marketing related question, please drop us a line to discuss, we’d love to hear from you.

Huyen: And that's all for today's episode of the Online Marketing for Doctors TV & Podcast show. We're grateful for your time and hope that you found today's discussion valuable. Goodbye, for now!

Steven: Until next time, cheers!

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