#122: If I Was Launching a Medical Clinic in 2025, I’d Do These Things

PODCAST TRANSCRIPT

If you run a medical clinic and you want to know how to level up your marketing, this video is for you.

Today we’re talking about what the cutting edge of marketing looks like for medical practices, and what I would do if I was starting from zero.

Hi and welcome to another episode of Online Marketing For Doctors TV and Podcast show. I'm Huyen Truong, founder of Online Marketing for Doctors. My team and I have been in this medical marketing for over a decade, helping clinics all around the world grow.

Over that time, we’ve seen the importance of rock solid marketing fundamentals, as well as how digital marketing tactics have evolved and exciting new tools have emerged.

By the end of this video, you'll have learned the top 5 things you should prioritise for an effective digital marketing presence. Let's jump right in!

1. A Modern, Conversion-Optimised Website

First up, let's talk about a modern, conversion-optimised website. Now, websites have been the backbone of digital marketing for decades, and they're still a critical piece of your strategy. Think of it as your online real estate - it's where your prospects come to learn about you and engage with your practice.

At the most basic level, a modern website needs to work just as well on mobile as it does on a big screen. It should load fast and be packed with great content. But let's break down what else it needs:

• Your homepage should be conversion-optimised. This means making it as easy as possible for viewers to leave their details or download additional resources. Remember, every click should bring them closer to booking an appointment.
• Include rich videos that introduce yourself, your clinic, and showcase your expertise. This helps build trust and connection with potential patients.
• Don't forget to include educational details about your procedures. This makes it easier for prospects to understand what you offer and choose your practice.
• And of course, include before and after case studies, along with plenty of patient testimonials. These are powerful social proof that can significantly influence a potential patient's decision. They form an important part of our Patient Generation Blueprint methodology, so check out our video about reviews and how you can get more of them.

But here's where it gets exciting - in 2025, there are new tools and features to consider:

• AI-powered chatbots can handle initial questions from prospects and gather relevant information for follow-up calls. This means you're providing instant responses, 24/7.
• Online scheduling software is another game-changer. It takes the load off your front-of-house team by allowing prospects to book their own consultations. This not only saves time but also caters to those who prefer self-service options.

In podcast number #22 Dr. John Morgan from the Gordon Vet Hospital joined the our podcast show to discuss the benefits they realised from implementing an online booking application and how it saves time and increases the booking number for the practice. I’ll leave the link in the shownote so you can check it out.

With the website in place, let’s move onto what I’d do next:

2. A Bespoke SEO & Content Strategy

Moving on to our second focus - a bespoke SEO and content strategy. Now, Google search is still critical, but SEO is evolving. One big change we’re seeing is the growing importance of TikTok and short-form videos. More people are starting their research on these platforms than ever before. They’re discovering clinics, learning from creators, and choosing the right partner for their procedure.

So, while you're optimising for Google, don't forget about creating short-form content for these newer platforms. By focusing your efforts across these channels, you'll be able to capture traffic from all the main places people are searching. This will make sure your clinic is visible where your potential patients are.

In podcast number 109, we delved more into the benefits of SEO for medical practices via the topic 5 Must Know Benefits Of SEO For Getting More Patients Consistently

If you want to check it out, I leave the link in the shownote.

3. Great Paid Ads

Our third focus is on great paid ads. This is still an incredibly effective channel, but now we have even more options at our disposal. While running Facebook and Instagram Ad campaigns has been a proven strategy for years, in 2025, we have a whole host of ways to engage with prospects.

• For instance, you could run Story Ads with short-form videos of patient testimonials. These are great for capturing attention and building trust.
• Carousel ads give you space to educate prospects in more detail about your services or procedures.
• And don't forget about Instagram Reels - another fantastic outlet for storytelling and showcasing your expertise.

The key here is to choose the right mix of formats. When you do this, you can create a comprehensive set of campaigns that guide potential patients through their decision-making journey towards your clinic.

So far, so good. We have a modern, optimised website. We’re driving organic traffic to our website through Google SEO and TikTok SEO, and we’re reaching even more prospects with creative ad campaigns on Facebook and Instagram. This is where things get fun!

4. Use a Great CRM & Automation

CRM stands for Customer Relationship Management, and is a piece of software to help connect all different parts of your business. You might already be using something similar to manage your patients in your clinic. This type of tool is very powerful for managing the leads and prospects you’re getting from your SEO and online ad campaigns, especially through the automation features that they offer.

Here's why:

• It helps you store important details about patients beyond their medical records. You can track how they found your clinic, what treatments they're interested in, and even their birthdays for a personalised touch.
• They can automate your outreach, like sending appointment reminders, follow-up emails after visits, or even targeted promotions for specific services. This frees up your staff to focus on patient care.
• They can help you measure what matters, like understanding which marketing efforts are bringing in new patients and which ones need adjusting. This helps you make smarter decisions about where to spend your marketing budget.

The other great thing about CRMs for medical practices is that they unlock the opportunity for automation.

Picture this: A new patient visits your website from your SEO, and downloads an e-book from your website about a specific procedure you offer, like a hair transplant. Your CRM automatically:

• Creates a new prospect profile with their information
• Tags them as interested in hair transplants, and from a lead from SEO
• Sends a welcome email with helpful resources and a link to your online scheduling software
• Adds them to an slow drip email marketing campaign to provide information about your clinic's services and expertise over a few weeks

Then:

• If they book an appointment, it automatically updates in your clinics calendars
• If they don’t respond, it can trigger a task for your staff to follow up with a phone call to answer any questions

While automation can seem complicated, once these processes are implemented they can really streamline your workflow. This frees up your teams’ time from sending reminder emails, and lets them focus on other valuable tasks.

To wrap things up, the possibilities for reaching new patients through digital marketing just keep getting better and better.

If you want to find out more about how Online Marketing For Doctors can help you implement these strategies, please reach out to us and book a free 15-minute discovery call. We'd love to show you how we can tailor these approaches to your specific practice.

Thank you for joining us for this week's episode. Remember, staying ahead in digital marketing is all about adapting to new trends while keeping sight of the fundamentals. We'll see you next time!