I first heard about the Birkin bag while watching Sex and the City (Season 4, Episode 11 titled “coulda, woulda, shoulda”) where Samantha, one of the 4 main characters of the show is at a Hermès boutique and asks to see a Birkin.
As the sales clerk hands over the red Birkin, he tells her the price and the 5-year waiting list to which she replies “for a bag?!!!” and his response is:
“It’s not a bag, it’s a Birkin.”
Now a Hermes Birkin bag’s price can range from $US40,000 to $US500,000.
The question is how do companies like Hermes, whose bags are highly overpriced, get away with increasing prices year over year by an averagely of 14% without experiencing the slightest drop in demand?
I think they've mastered the art of increasing their customers’ perceived value on their products.
In this video, I’m showing you the 4 Essential Ways to Increase Patient’s Perceived Value of Your Practice.
- Why do your patients buy your products/services?
- Is it better to decrease price or increase perceived value?
- 4 essential ways to increase perceived value to convert more patients
Thank you for checking it out.!💕
Links mentioned in this episode:
Discovery call booking link:
7 Figure Samurai Sword Sales Guide For Clinics:
8 Creative Ways To Generate More Positive Reviews For Your Practice:
We’ve talked a lot about new patient conversion rate in our previous episodes, here are the links to check them out…
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