How to Instantly Check if Your Website is AHPRA Compliant (Free Tool Inside)

Why AHPRA Compliance is Crucial for Healthcare Clinics

Most healthcare clinics know AHPRA compliance is important. But many underestimate just how easy it is to slip out of line — even with the best intentions.

A simple testimonial. A missing risk disclosure. A word like “safe” used too casually.

And suddenly, your website isn’t compliant.

AHPRA advertising compliancy isn’t just about avoiding fines. It’s about building long-term trust with your patients, protecting your clinic’s reputation, and marketing ethically.

Fortunately, checking where you stand is easier than you think.

What is AHPRA?

The Australian Health Practitioner Regulation Agency also known as AHPRA, is the national body that oversees the regulation of registered health practitioners in Australia — in partnership with 15 National Boards (like the Medical Board of Australia, Dental Board, and others).

When it comes to healthcare marketing, AHPRA is responsible for enforcing compliance with the Advertising Guidelines developed by these Boards, under the Health Practitioner Regulation National Law.

In plain terms?
AHPRA advertising guidelines apply not just to paid ads, but to every healthcare website, social media post, and even printed brochure promoting a health service.

If you're running a medical clinic, healthcare practice, or health-related business, compliance isn’t optional — it’s a legal requirement.

Failing to meet AHPRA Advertising Guidelines could result in:

• Regulatory investigations
• Patient complaints
• Heavy fines
• Forced retractions
• Damage to your professional reputation

That’s why it’s critical to embed compliance into every stage of your healthcare marketing strategy — not just once, but continuously.

Common Mistakes That Break AHPRA Guidelines

When reviewing clinic websites, we often come across the same AHPRA compliance issues — repeated again and again. Even a single oversight can turn your site into a legal liability. And the longer it's left unaddressed, the greater the risk to your practice's credibility, compliance, and future.

Here are some of the most common and critical red flags to look out for:

Using Patient Testimonials
“But patients love sharing their stories — what’s the harm?”
Under AHPRA guidelines, testimonials are strictly banned in advertising.
Even a simple “I loved my results!” quote can trigger regulatory action. You could be forced to pull down your entire website or face formal investigation.

Promising Guaranteed Outcomes
“We’re confident in our treatments — isn’t it okay to say so?”
No treatment can guarantee results.
Claims like "100% success" or "guaranteed satisfaction" are considered misleading advertising. These can lead to financial penalties and public reprimands, damaging patient trust.

Omitting Risks and Side Effects
“We don't want to scare potential patients away...”
Not mentioning the risks — even for common procedures such as side effects or post-treatment expectations — is a breach of AHPRA’s transparency rules. You could be accused of hiding information, leading to legal action and brand damage.

Using Unqualified Terms Like "Safe" or "Painless"
“Our patients say it’s safe — can’t we mention that?”
Terms like "safe," "effective," or "painless" can only be used if backed by robust clinical evidence — and even then, must be worded very carefully. Unsubstantiated claims can get your marketing flagged and lead to immediate takedown orders.

Lacking Clear Disclaimers
“It's obvious what we do — disclaimers aren’t necessary, right?”
Wrong. AHPRA requires visible, accurate disclaimers for many types of treatments — especially cosmetic and elective procedures. Non-compliance here is a fast track to regulatory complaints and legal costs.

How to Instantly Check Your Website with the OMD Free Tool

We get it — navigating AHPRA’s complex marketing regulations can feel overwhelming and you can’t afford to leave it to guesswork. That’s why we built a solution — a free, AI-powered AHPRA Compliance Tool — to give you a quick, practical way to identify potential risks on your website.

Here’s how it works:

• Enter your website URL.
• Our AI analyses your key pages, using AHPRA’s published guidelines as its knowledge base.
• You receive a simple report, highlighting possible breaches like missing disclaimers, risky claims, unqualified testimonials, or misuse of before-and-after imagery.
• Need extra help? Book a consultation with our healthcare marketing experts to fix issues before they become bigger problems.

Who Should Use This Tool?

If you’re responsible for your clinic’s marketing, compliance, or online presence, this tool was made for you.

• Doctors, dentists, and surgeons
• Practice managers
• Healthcare marketing teams
• Agency partners working with healthcare clinics

Ready to scan your site? Try the Free AHPRA AI Website Compliance Checker Tool now.

Important Note:
This tool uses AHPRA’s published rules as its knowledge base, but we are not affiliated with AHPRA and the results are for informational purposes only. Only AHPRA can make final compliance rulings. But this quick scan gives you a valuable first look — and helps you address risks before regulators or competitors do.

Free Download: The AHPRA Compliance Checklist

Once you’ve run your free compliance scan, you’ll have a clear idea of where your website stands.

But what if you want to go deeper — and make sure you’re covering everything?
That’s where our Free AHPRA Compliance Checklist comes in.

This checklist is the perfect companion to the AI tool and it helps you manually double-check your:

• Website content
• Advertising materials
• Landing pages
• Social media posts
• Blog articles

Every section gives you actionable guidance to quickly spot and fix non-compliant elements. If you find anything that doesn’t meet AHPRA’s requirements, the checklist shows you exactly what action to take.

Why This Checklist Matters

• Saves time: Focus only on what truly matters for compliance.
• Reduces risk: Catch small issues before they turn into major problems.
• Builds trust: Ensure your digital presence reflects the highest professional standards.

Download the Free AHPRA Compliance Checklist now.

Staying Compliant: A Smart Investment in Trust

Compliance isn’t just about avoiding penalties.
It’s about showing your patients — and potential patients — that you’re committed to transparency, honesty, and their best interests.
In today’s competitive healthcare market, credibility is your strongest marketing asset.

By prioritising healthcare compliance from the start, you save money, protect your reputation, and build lasting trust with your community.

At OMD, we specialise in helping clinics like yours develop marketing strategies that drive growth — without ever compromising on compliance.

• Use our free AHPRA Compliance Tool.
• Download the checklist.
• Take five minutes today to protect what you’ve worked so hard to build.

If you’re unsure where to start, or you want an extra layer of assurance, it may be worthwhile to work with a medical marketing agency or healthcare marketing agency experienced in navigating AHPRA compliancy.

Expert guidance can help ensure your website, advertising, and digital content meet regulatory standards from the outset.

For more on this approach, explore how Online Marketing for Doctors supports healthcare clinics with compliance-focused digital marketing strategies.

📧 Email us at marketing@onlinemarketingfordoctors.com

🌍 Visit www.onlinemarketingfordoctors.com  to book a discovery call