Hi, I'm Huyen
Our work (and this site) is devoted to sharing ideas, tools and resources that will help you automate, grow and scale your practice.
In this episode, we break down one of the biggest misconceptions in modern marketing:
That AI can replace strategy.
With more clinics using AI tools to generate websites, blogs, and ads, the volume of content online has exploded. But visibility has not.
Most of that content is never seen.
This is what we refer to as “AI Slop” — content that looks polished on the surface but lacks real expertise, depth, and strategic intent.
In this episode, we explore why relying on AI alone can actually make your clinic invisible, and what it really takes to stand out in today’s search and AI-driven environment.
AI is not the problem.
The problem is how it’s being used.
At best, AI can help you become as good as your competitors.
But if you want to be seen, trusted, and chosen, you need more than automation.
You need strategy, structure, and real expertise.
Ask yourself:
Are you building something that stands out…
Or just keeping up with what everyone else is doing?
If you’re relying on AI without a clear strategy, you’re likely creating content that will never be seen.
At Online Marketing for Doctors, we help clinics build:
If you want to position your clinic at the top — not just blend in — get in touch with our team
👉 Related OMD TV & Podcast Episodes:
Grow & Scale Your Practice
https://onlinemarketingfordoctors.com/video-category/grow-scale-your-practice/
New Patient Conversion
https://onlinemarketingfordoctors.com/video-category/new-patient-conversion/
Online Lead Generation
https://onlinemarketingfordoctors.com/video-category/online-lead-generation/
👉 Book a free strategy session:
https://onlinemarketingfordoctors.com/discovery-call-booking/
If you want help identifying what’s broken — and fixing it properly:
👉 Or simply reply to this email marketing@onlinemarketingfordoctors.com and our team will guide you through the next steps
Let’s uncover what’s holding your clinic back — and build the systems that move you into the top 1%..
Hi, I'm Huyen
Our work (and this site) is devoted to sharing ideas, tools and resources that will help you automate, grow and scale your practice.
Featured Content
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Today’s topic is something I’ve been wanting to talk about for a while now…
👉 AI Slop.
And more importantly…
👉 Why relying on AI alone in your marketing will make your clinic invisible.
In this episode, we explore why relying on AI alone can actually make your clinic invisible, and what it really takes to stand out in today’s search and AI-driven environment.
What You’ll Learn
Hi everyone, and welcome back to another episode of OMD TV & the OMD Growth Podcast — the place to grow, scale, and future-proof your medical practice.
I’m your host, Huyen Truong, and today we’re diving into something I’ve been observing for over 15 years, working with hundreds of medical clinics across Australia, the UK, the US, Europe, and Asia.
Before we get into it, just quickly — if you are a clinic owner, practice manager, or specialist looking to grow your patient enquiries, make sure you subscribe to the channel.
We release practical insights like this every week to help you stay ahead.
Let’s Start With the Truth About AI
Right now, everyone is excited about AI.
And I get it.
It’s fast.
It’s cheap.
It looks impressive.
But here’s the reality:
👉 AI is only as good as your inputs and your thinking.
And the best case scenario?
👉 It helps you become… average.
And in marketing…
👉 Average = invisible.
What is “AI Slop”?
There’s actually a term for what’s happening right now.
👉 AI Slop
This is content that is:
It sounds good…
But it doesn’t perform.
And we’re seeing this everywhere.
Clinics publishing:
And getting…
👉 No traffic
👉 No enquiries
👉 No growth
Because AI is guessing.
It doesn’t truly understand:
This Isn’t New (Just a New Version of an Old Problem)
Let me give you a simple analogy.
Before AI…
You could go online and buy:
👉 A $100 WordPress template
👉 Or build a website on Wix
And within a few hours…
You have a website.
It looks decent.
It works.
But the moment you look at it…
👉 You know it’s templated.
👉 You know it’s cheap.
And here’s the key point:
👉 As a medical or healthcare clinic, you do not want to look cheap.
Because patients are not buying a product.
They are trusting you with their health.
AI is just the next version of that.
👉 Instead of templated websites…
👉 Now it’s templated thinking.
The Visibility Problem (This is Critical)
Whether it’s Google…
Or ChatGPT…
Or any AI system…
There are always:
👉 Top results
👉 Recommended clinics
👉 And then… everyone else
There is no middle ground.
You are either:
👉 Seen
👉 Or ignored
And here’s what most clinics don’t realise:
If you use AI the same way as everyone else…
👉 You produce the same output as everyone else.
And if you look the same…
👉 You don’t rank
👉 You don’t stand out
👉 You don’t get chosen
“Lazy Marketing” is Now Very Obvious
Something interesting is happening now.
People are getting very good at spotting AI content.
When you read something and think:
That’s AI Slop.
And it creates a very dangerous perception:
👉 “This clinic didn’t put effort into this”
👉 “This feels cheap”
👉 “Can I trust them?”
And again…
👉 In healthcare, trust is everything.
Let Me Give You a Personal Example
We could actually use AI to create these videos.
I could generate:
👉 A talking head version of myself
👉 Reading a perfect script
👉 Without spending my weekend filming this
And honestly…
It would probably look quite good.
But here’s the problem:
👉 You would feel it.
You would know:
And over time…
👉 You would stop trusting it
👉 You would stop engaging with it
That’s why I’ve chosen to continue doing this the same way I have for years:
👉 Real content
👉 Real thinking
👉 Real delivery
Because in the long run:
👉 Authenticity wins.
The Technical Side (Most People Miss This)
Another thing we discussed internally is this:
AI can build websites.
But it doesn’t mean it builds them properly.
For example:
With a proper WordPress setup, you have:
Built over 20+ years.
With AI-built websites:
👉 You get something that looks good…on the front end
But lacks:
So again:
👉 It’s not about what it looks like
👉 It’s about how it performs
What AI is Actually Good For
Let’s be fair.
AI is powerful.
We use it every day.
It’s great for:
But it cannot:
❌ Replace strategy
❌ Replace creativity
❌ Replace market positioning
❌ Replace trust
And most importantly:
👉 It cannot make you stand out.
What Actually Works Today
The clinics that are winning right now are doing this:
1️⃣ Real Expertise-Led Content
Not generic blogs.
But real insights from doctors.
2️⃣ Structured SEO combined with AEO
Built intentionally.
3️⃣ Strong Trust Signals
Because AI is now evaluating everything.
4️⃣ Conversion-Focused Websites
Not just pretty websites.
👉 Websites that actually drive bookings.
Final Thought
AI is not replacing marketing.
👉 It is exposing bad marketing faster.
The real divide now is:
👉 Not AI vs Human
But:
👉 Strategic vs Lazy
And if you are doing what everyone else is doing…
👉 You will end up where everyone else is.
👉 Invisible.
Closing Thoughts
If you’re currently relying on AI for your marketing…
Take a step back and ask yourself:
👉 “Am I actually standing out… or just keeping up?”
If you want help building a strategy that actually positions your clinic at the top — not just blending in — feel free to reach out to our team for a discovery call.
Thanks again for watching, and I’ll see you in the next episode.
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M.B. B.S. (Honors II) F.R.C.S (C), F.A.C.S. , F.A.C.C.S. Plastic Surgeon
Owner of Double Bay Day Surgery
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