#130: TikTok for Medical Practices: Why It’s No Longer Optional in 2025

PODCAST TRANSCRIPT

Did you know that according to Google's own data, about 40% of Gen Z now uses TikTok as their primary search engine? Even more surprising - a recent study by CharityRx found that 1 in 5 Gen Z Americans will search for health advice on TikTok before consulting their doctor.

Welcome to another episode of Online Marketing For Doctors TV and Podcast show! I'm Huyen Truong, the medical marketing consultant and search marketing director at Online Marketing For Doctors, my team and I have been in the game for over a decade connecting millions of patients with the best healthcare and medical clinics around the world and today we're diving into something that might surprise many doctors and surgeons - TikTok marketing for medical practices.

The TikTok Healthcare Revolution

Let me share some numbers that will make you rethink your social media strategy:

• Users spent an incredible 630 MILLION hours watching #Doctors videos in 2023
• The #HealthTok hashtag has amassed over 2.6 BILLION views
• #HealthTips videos have reached a staggering 11.2 BILLION views

With almost 50% of TikTok users aged between 16 and 24, it's no surprise that a new generation is already taking advantage of TikTok's endless content to learn more about health concerns, particularly:

• General medical procedures
• Preventive care
• Cosmetic procedures
• Mental health

Why Patients Choose TikTok

Let's break down why patients are turning to TikTok:

• 37% say it offers easier access to information
• 33% find it more affordable than traditional consultations
• 23% consider it more approachable
• 17% use it to avoid judgment or lack of access

A 2021 study by AEM Education and Training found that TikTok's format offers unique advantages:

• Quick 30-60 second formats make information digestible
• Visual demonstrations improve understanding
• Direct engagement builds trust
• Information is broken down into understandable chunks
• Humanises brands

Success Stories in Medical TikTok

Let's look at some medical professionals who are absolutely crushing it on TikTok:

@drjeremylondon

• Creates informative, educational content
• Breaks down complex medical topics
• Engages with patients through Q&As

@drbarrettplasticsurgery

• Showcases procedures with educational context
• Builds trust through transparent communication
• Demonstrates expertise while staying approachable

@ladyspinedoc

• Shares authentic doctor lifestyle content
• Humanises the medical profession
• Connects with patients on a personal level

@dryannisofficial

• Balances professional insights with personality
• Creates engaging educational content
• Shows the human side of medicine

Content Strategy for Medical Practices

Let's discuss how to create engaging content for medical practices. In today's digital world, patients are not just seeking healthcare; they want connection and understanding.

First and foremost, educational content is vital. Consider all the medical myths circulating online – you need to address these directly.

You could create videos that clarify why cracking your knuckles doesn't lead to arthritis or explain that antibiotics aren't a cure-all for every infection. Simplify complex procedures into digestible pieces. For example, instead of merely stating "rhinoplasty," guide patients through what occurs before, during, and after the procedure. Also, include everyday health tips, like wearing sunscreen or the genuine benefits of adequate sleep.

Next, many practices miss the importance of the human aspect of healthcare. Take your audience behind the scenes! Show them that your practice is more than just a clinical environment; it's a place where dedicated individuals work with heart. Introduce that nurse who has been making a difference for two decades, or highlight how your team celebrates birthdays. When patients witness your staff enjoying each other's company or hear doctors share their care philosophies, it fosters an emotional bond.

Lastly, establishing trust is crucial in healthcare. Share inspiring patient stories and show their results– with their consent, of course. Perhaps it's the story of someone who couldn’t breathe properly from their nose for years and finally found the courage to undergo surgery. Let your expertise come through naturally by discussing your treatment choices. When patients learn about your experience and see your genuine concern for their health, they are more inclined to trust you with their care.

Technical Tips for Success

Let's explore the technical elements that can elevate your medical content.

For video optimisation, aim for that ideal length of 30-60 seconds – enough time to provide valuable insights without losing your audience's interest. Imagine recording in your consultation room, where the lighting is bright and professional, ensuring every detail is visible. And here’s a helpful tip: captions are not just for accessibility; they also grab the attention of viewers who are scrolling through their feeds silently.

Now, let’s discuss keywords – they act as digital breadcrumbs guiding patients to your content. Instead of simply tagging "surgeon," be more specific with terms like "expert cosmetic surgeon in London". Create unique branded hashtags that patients can follow and share, such as #DrSmithTips or #HealthyHeartClinic.

Live sessions are fantastic for engagement. Picture hosting a weekly "Ask Dr. Johnson" session where you debunk health myths in real-time or where you share practical advice for your audience.

However, it’s crucial to uphold professional standards. Every piece of content must adhere to your country's compliance regulation (like HIPAA or APHRA). Patient privacy is not just a legal obligation; it’s the cornerstone of trust.

Closing

That's all for today's episode! If you found this helpful, don't forget to like, subscribe, and hit that notification bell. Have questions about implementing TikTok in your practice? Drop them in the comments below.

Want to learn more about growing your medical practice online?

Book a free 15-minute discovery call with us. The link is in the description below. Or email us today at marketing@onlinemarketingfordoctors.com

Thanks for watching, and remember - in today's digital age, meeting your patients where they are isn't just good practice, it's essential for growth! See you in the next video! 🩺✨