PODCAST TRANSCRIPT

Are you a plastic surgeon looking to make your mark on social media? With the aesthetic industry growing, it's more important than ever to set your plastic surgery clinic apart from the crowd. Today, we're diving into how you can shine on platforms like Instagram, Facebook, and TikTok.

Welcome to another episode of Online Marketing For Doctors TV and Podcast show - the place to go to grow and scale your practice. I'm Huyen Truong, a Strategic Marketing Consultant for medical clinics. My team and I have many years of experience in the field for over a decade, working with clinics around the world to help them grow with digital marketing.

Let's kick things off with something that's often overlooked but incredibly crucial: your social media profile.

First Impressions Count: Having a Clear Bio on Your Profile

Think of your bio as your digital handshake. It's the first thing potential patients see when they land on your profile, so you want to make it count!

Start by highlighting your specialisations. What specific plastic surgery procedures do you offer? This immediately sets you apart from general aesthetics clinics. Maybe you're known for your rhinoplasties or perhaps you're a breast augmentation expert. Whatever it is, make sure it's front and centre.

Next, don't be shy about your credentials. You've worked hard for those qualifications, so show them off! Mention your board certifications and years of experience. This builds trust right from the get-go.

Remember, your bio should speak directly to your target audience. Are you specialising in mummy makeovers? Make sure that comes across. Tailoring your bio to your ideal patient demographic helps the right people find you.

Finally, include a clear call to action. Encourage profile visitors to book a consultation or learn more about your procedures. Make it easy for them to take the next step.

Another top tip is to make sure you’re using all the features within a platform. On Instagram for example, you can add Highlight galleries. Consider creating a highlight about you & your qualifications and experience, or another showcasing your past work in any specific procedure. This will help you immediately communicate the specific type of clinic you are and the procedures you offer.

Positioning and Messaging: Making it Clear Who You Are, What You Offer

Now, let's talk about how you position yourself in the vast sea of aesthetic practitioners.

First and foremost, establish your authority. Position your clinic as a leader in plastic surgery, not just aesthetics. Share your unique approach or philosophy that sets you apart. Maybe you have a particular technique that yields amazing results, or perhaps you're known for your natural-looking outcomes. Whatever it is, make sure it comes across in your messaging.

Education is also key. Use your platform to share informative posts about plastic surgery procedures, risks, recovery, and patient journeys. This not only showcases your expertise but also helps potential patients make informed decisions. Remember, an educated patient is often a confident and satisfied patient.

Social media platforms have advanced algorithms to help connect your content to the right audience. For example, when you upload an Instagram Reel with captions, the algorithm can use the keywords in your captions to connect to people interested in your specific niche.

Content Strategy: Post Consistently Around Some Core Topics

Now, let's dive into the meat of your social media presence - your content. What you post is the easiest way for visitors to your profile to quickly understand and differentiate your work and expertise. Consistency is key, but what you post matters just as much as how often you post.

Let's start with procedure-focused content. This is your bread and butter. Create in-depth posts about specific procedures you offer. Include before-and-after photos - these are gold in the plastic surgery world. Add patient testimonials and address FAQs. This gives potential patients a comprehensive look at what you offer and what they can expect. Short form video is a great medium for this too. Check out our recent video on this topic.

Don't be afraid to put yourself in the spotlight too. Share your background, your philosophy, your approach to plastic surgery. This humanises your brand and builds a personal connection with your audience. People want to know the person behind the scalpel!

Patient stories are another powerful tool. Share authentic experiences and transformations, but don't just focus on the physical changes. Highlight the emotional benefits of plastic surgery. How did it boost their confidence? How did it change their life? This helps potential patients envision their own transformations.

Now, let's talk about video content. Platforms like TikTok and Instagram Reels are perfect for engaging, educational content. Use these to showcase quick tips, debunk myths, or give sneak peeks into your procedures. Short-form video is huge right now, so don't miss out on this opportunity.

And don't forget about behind-the-scenes content. Give your audience glimpses into your clinic's culture, introduce them to your team, and show off your state-of-the-art facilities. This builds trust and transparency, making potential patients feel more comfortable with your practice.

Remember, the key to standing out on social media is to be authentic, consistent, and valuable to your audience. Don't just sell procedures – build relationships, educate, and inspire.

That’s the end of another episode of the OMD TV & podcast show. If you found this helpful, please subscribe so you don't miss any future episodes. And don't forget to share this with your staff and colleagues!

If you want to learn more about how Online Marketing For Doctors can help you elevate your plastic surgery clinic's social media presence, book a 15-minute discovery call with us. We'll show you the opportunities waiting for your practice's marketing. You'll find the link in the show notes below.

Thank you so much, and I hope to talk to you on a discovery call soon! 🥳