The Biggest Lesson I Learned in 2025 (Every Clinic Owner Should Hear This)
As we approach the end of the year, I’ve been reflecting on what I’ve learned after 14 years of running OMD — and especially the biggest lesson 2025 taught me.
2025 Reflections and Gratitude for Our Incredible Team
As we gather together at this special time of year, when we pause for a moment from the busyness of life and reconnect as a team, I want to take this opportunity to speak from the heart – and to thank each and every one of you for making OMD what it is today.
The Death of Organic Reach? What Clinics Must Do Differently Now
Platforms like Facebook, Instagram, and even Google have reduced the visibility of organic posts, prioritising paid content and AI-curated results. For clinics, this means the old playbook no longer works. To continue growing, practices must adapt their medical marketing strategies and focus on what drives results today.
AI Overviews: Is This Good or Bad for My SEO?
On-page SEO Smart Marketing Advice
Google’s AI Overviews are reshaping SEO and search results, offering quick answers before users click through to websites. For medical practices, this can feel like a double-edged sword.
How to Dominate Local SEO in a Competitive Medical Market
AI Automations Local SEO Smart Marketing Advice
Local SEO remains one of the most effective tools to win visibility, trust, and patient bookings in a crowded marketplace. What is changing now is how artificial intelligence is reshaping search behaviour and the way results are displayed.
Cold Email Campaigns for Doctors: Do They Still Work?
AI Automations Email Marketing Smart Marketing Advice
For years, cold email campaigns were seen as a way for medical practices to reach new patients and referral networks. They promised direct communication at scale, a cost-effective alternative to print and advertising.
From Click to Consultation: Optimising the Entire Patient Funnel
AI Automations Conversion Optimisation Lead Generation Smart Marketing Advice
Attracting patients online is only half the battle. A successful medical digital marketing strategy must guide people from the first click on an ad or search result through to a confirmed consultation.
AI in Medical Marketing: What Are the Pitfalls?
AI Automations Smart Marketing Advice
Artificial intelligence (AI) is rapidly transforming how medical practices market their services. From automating patient enquiries to personalising campaigns, AI tools promise efficiency and precision. Yet while the potential is clear, the risks of relying too heavily on AI are just as significant.
AI Automations & Workflows: How Can These Help Your Medical Practice?
AI Automations Smart Marketing Advice
Through AI automations, AI personal assistants, workflows, and even AI marketing compliance tools, medical practices can streamline scheduling, deliver timely follow-ups, and maintain consistent, compliant communication across multiple channels.
Navigating AHPRA & TGA Compliance Without Killing Your Creativity
Advertising Guidelines Smart Marketing Advice
Creating compelling marketing content for a medical clinic in Australia is no small feat—especially when you’re trying to balance creativity with the strict regulations of AHPRA and the TGA. And while these guidelines are crucial for patient safety and ethical advertising, they can sometimes feel like they smother innovation and squash all sense of personality.
