Navigating AHPRA & TGA Compliance Without Killing Your Creativity
Advertising Guidelines Smart Marketing Advice
Creating compelling marketing content for a medical clinic in Australia is no small feat—especially when you’re trying to balance creativity with the strict regulations of AHPRA and the TGA. And while these guidelines are crucial for patient safety and ethical advertising, they can sometimes feel like they smother innovation and squash all sense of personality.
Is Your Website Costing You Patients? Top Conversion Killers
Conversion Optimisation Smart Marketing Advice Web Design
If your clinic’s website looks good but isn’t bringing in new patient enquiries, something’s not right. At our medical marketing agency, we see it all too often: doctors investing in websites that look the part but completely miss the mark when it comes to conversion—the critical moment where a curious visitor becomes a booked appointment.
What’s Working Now in Paid Ads for Aesthetic Clinics in 2025
Advertising Guidelines PPC Smart Marketing Advice
Not getting enough traction from your paid ads? In 2025, the top-performing aesthetic clinics are doing things differently. Here’s what’s working now across Google, Meta, and YouTube—and how to turn ad spend into real patient growth.
How to Instantly Check if Your Website is AHPRA Compliant (Free Tool Inside)
Advertising Guidelines Lead Generation Smart Marketing Advice
Many healthcare clinics assume their website is AHPRA compliant — until a surprise audit proves otherwise, leaving them scrambling to fix risky content. Missing disclaimers, using testimonials, over-promising results… These are just a few ways clinics breach AHPRA guidelines without realising.
Top Social Media Content That Drives Results for Hair Transplant Clinics
Hair Transplant Marketing Lead Generation Smart Marketing Advice Social Media Marketing
Most hair transplant clinics are posting on social media… but very few are doing it strategically.
If you’re not using Facebook, Instagram, TikTok, and YouTube the right way, you’re missing out on patients who are actively looking for your services.
TikTok Marketing for Medical Practices: Strategies, Content Ideas, and Compliance Tips
Plastic Surgery Marketing Smart Marketing Advice Social Media Marketing TikTok Marketing
TikTok is no longer just a platform for dance trends and viral challenges—it’s a powerful marketing tool for medical practices looking to connect with patients in a more engaging and authentic way
How to Get More Patients: Proven Lead Generation Strategies for Plastic Surgeons
Lead Generation Plastic Surgery Marketing Smart Marketing Advice
In a competitive field like plastic surgery, the success of your practice hinges on attracting a steady stream of qualified leads. With prospective patients researching procedures online before booking consultations, your marketing strategy must be as precise as your surgical skills.
Why Are Turkish Clinics So Good at Selling & Dominating Medical Tourism?
Hair Transplant Marketing Lead Generation Plastic Surgery Marketing Smart Marketing Advice
Why are Turkish clinics leading the global medical tourism industry? Their success isn’t just about low prices—it’s their powerful marketing, aggressive sales strategies, and exceptional customer service that make them stand out.
If you’re losing prospective patients to Turkish competitors, you need to understand what makes them so effective—and, more importantly, how to refine your strategy to attract and retain more patients. In this blog, we’ll break down the four key reasons behind Turkey’s medical tourism dominance and provide actionable steps to help your clinic compete.
2024 Reflections and Gratitude for Our Incredible Team
When it comes to this special time of the year when everyone is coming together, I just want to take this opportunity to thank some individuals for making OMD what we are today.
Unlock the Secret: 7 Email Tricks That Turn First-Timers into Loyal Patients
Content Marketing Email Marketing Grow & Scale Your Practice
In this modern era of digital connectivity, staying in touch with patients goes far beyond just meeting them in the clinic. Email marketing has actually become an incredibly effective method for medical practices to keep patients engaged, informed, and loyal. At Online Marketing for Doctors, we get how medical practices often face unique hurdles when it comes to nurturing patient relationships. In this blog post, we’ll offer a straightforward guide with seven easy-to-follow email marketing strategies to help you retain your patients and expand your practice.
