7 Best SEO Practices for Cosmetic & Aesthetic Clinics

Your clinic’s internet presence is the sum of everything your current and prospective patients find about you online. Standing out in a crowded digital landscape requires a well-designed system.

Today, many consumers turn to the internet to search for local businesses. A study by Bright Local showed that more consumers are using Google to assess local businesses than ever before.

• 87% of consumers used Google to evaluate local businesses in 2022, up from 81% in 2021.
• The top industries where consumers see business reviews as most important are: Healthcare, Automotive Services, and Service Businesses/Tradespeople.
• 76% of consumers “regularly” read online reviews when browsing for local businesses, compared to 77% in 2021.
• Google is the most used and trusted platform for reviews, followed by Yelp and Facebook.

So, the importance of making your business visible online cannot be understated. SEO (Search Engine Optimisation) is particularly important for aesthetic clinics to build awareness, generate more leads and ultimately more business for your clinic. Put specifically, SEO can help your business by;

1. Improved Visibility

When people search for cosmetic clinics in your area, you want to make sure that your website appears at the top of the search results. Research by Backlinkco discovered that over 50% of users only pay attention to the first 3 results on Google.

If your website is not appearing on the first page of search results, you are missing out on potential appointments and clients.

2. Enhanced Credibility

Having a website that appears at the top of search results can also help to enhance the credibility of your cosmetic clinic. Users are more likely to trust a clinic that appears at the top of search results than one that appears on the second or third page. This is because a well-optimised website is seen as more trustworthy and professional.

3. Targeted Marketing

SEO allows you to target specific patients and procedures by page content that is optimised specifically for relevant keywords.

For example, you can create a specific page for blepharoplasty and then another page for HIFU skin tightening treatment on your website. Then, when users search for either of these procedures online, these specific web pages will be more likely to show up at the top of search results as they are more closely related to the search keywords used, which will  increase the chances of users clicking through to your site and booking a consultation.

Now that you understand why SEO is so important for your practice or clinic, let's take a look at our top 7 SEO tips and tactics that you can use to optimise your website:

1. Create High-Quality and Engaging Content

It’s essential that your website’s content should be informative, engaging and relevant to your target audience. It should be well-written, error-free, and incorporate keywords naturally without excessive stuffing.

Here are some additional tips for writing better SEO content:

Tip 1: Write for your audience first.

If you focus on creating high-quality content that answers your audience's questions and solves their problems, you'll naturally rank better in search results as Google preferences results that meet the searches needs.

Tip 2: Use relevant keywords throughout your content.

When choosing keywords, focus on long-tail keywords that have a high search volume and low competition. You can use a keyword research tool like Google's Keyword Planner to help you find the right keywords. Once you've chosen your keywords, use them throughout your content in a natural way. Don't try to force them in, or you'll end up with keyword stuffing, which can actually hurt your SEO.

2. Optimise Metadata and On-Page Elements

Search engines love well-structured content that is easy to read and understand. Craft enticing meta descriptions that accurately summarise your page's content and encourage users to click through. Make sure you use header tags (H1, H2, etc.) to structure your content and to make it more scannable for both users and search engines.

3. Make Your Website Mobile-Friendly

One of the most important things you can do to optimise your website for search engines is to make sure that it is mobile-friendly. And this grows in importance every day, as more and more people search and use the internet from mobile devices.

Your website should be easy to access and navigate on mobile devices, such as smartphones and tablets. Google has stated that mobile-friendliness is a key ranking factor, so if your website is not mobile-friendly, it is unlikely to rank well in search results. And if someone does end up on your page, their negative experience on your non-mobile friendly website will hurt your business.

Here are some additional tips for making sure your website is mobile-friendly:

Tip 1: Use a responsive design

Make sure your website will automatically adjust to fit any screen size, including mobile devices.

Tip 2: Optimise your images

Large images can slow down your website’s loading speed, which can frustrate mobile users. You can reduce any image without sacrificing quality using tools like TinyPNG or Kraken.

Tip 3: Use a clear and concise navigation menu

Use clear labels and make sure the menu is responsive so it adjusts to fit the screen size.

4. Use Relevant Keywords

Keywords are the words and phrases that people use when searching for information online. By using relevant keywords on your website, you can help search engines understand what your website is about and what services you offer. When choosing keywords, make sure that they are relevant to your clinic and the services you offer.

Learn more about how bad website content can impact your search performance in our blog on 9 SEO mistakes that could sink your practice.

5. Optimise Your Website for Local Search

If you are a cosmetic clinic, it is also important to optimise your website for local search. This means that you should include your business name, address, and phone number (NAP) on your website and make sure that your website is listed in local directories, such as Google My Business.

Acquiring online reviews can also help in boosting your local SEO presence. Local search optimisation can therefore help your website to appear in local search results when users search for cosmetic clinics in your area.

To learn more, check out our blog post on how to dominate google rankings in multiple locations.

6. Build High-Quality and Relevant Backlinks

Backlinks are links from other websites back to yours. They're a valuable signal to Google that your website is authoritative and trustworthy. Backlinks can be earned through guest blogging, social media, or other online marketing activities.

Investing time building high-quality backlinks, will help give your website a long-term solution for the consistent authority that Google preferences in search results.

7. Keep Your Website Up-To-Date

Make sure that your website is updated regularly with new content and information. By consistently adding new content such as blog posts, articles, or case studies related to cosmetic and aesthetic treatments, you can attract returning visitors and help your website rank higher in search results.

Consider updating your website's design and layout to provide a refreshed modern look and user-friendly experience.

Need more ideas on how to improve your website for SEO success? Learn more with our blog on the 9 steps that will prepare your website for a winning SEO campaign.

“SEO is not about being found. It’s about being unforgettable.” – Paul M. Rand

If you're looking to improve your cosmetic or aesthetic clinic's SEO, following these 7 best practices is a great place to start. By investing in SEO, you can increase your visibility, improve your brand’s reputation, and increase sales.

If you’d like our help in improving your SEO or auditing your website, please book a free 30-minute strategy session with our Search Marketing Director Huyen Truong.

We also offer new training events every month on the latest marketing topics for aesthetic clinics.  If you are interested in joining a future event, please click the link below to see which one you are interested in?

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