What’s Working Now in Paid Ads
for Aesthetic Clinics in 2025

Why Paid Ads Are Essential for Aesthetic Clinics

Let’s be honest. A lot of aesthetic clinics are doing great work, but hardly anyone knows about it. They rely on referrals. Maybe they post a reel or a story once in a while. Then they wait. And hope.

But here’s the thing, hope isn’t a strategy.

In 2025, visibility doesn’t happen by accident. And the aesthetics clinics which are growing? They’re using targeted paid ads. They're showing up everywhere in front of the right people, delivering the right message, at exactly the right time.

So if your ads aren’t performing, do you know where you are falling short, and how can you fix it? Let’s take a closer look at what’s actually working across Google, Meta, and YouTube, the strategies that aesthetic clinics are using right now to consistently convert clicks into bookings.

Google Ads Strategies That Are Delivering Results

When it comes to Google Ads, most aesthetic clinics strategies are either too broad or too generic. But the ones that are winning? They’re using three proven strategies to consistently turn searches into scheduled consultations and they are using the following 3 strategies.

Optimised Landing Pages

Clicks are expensive. So, when someone arrives on your landing page, don’t make them guess what to do next. Strip out the fancy wording. Match the message to the service and have at least one CLEAR Call to Action. Also, make it load fast. A few seconds of delay, and your potential patient is gone.

Hyper-Specific Keyword Targeting

Still bidding on keywords like “skin clinic”? That’s like fishing with a net full of holes. Aesthetic clinics that are getting results are targeting highly specific search phrases like

• “non-surgical facelift Bondi Junction”
• “acne scar treatment eastern suburbs”

Why? Because these aren’t just random searches—they’re high-intent signals. People typing these in aren’t browsing. They’re ready to book, and your job is to show up when they’re ready.

Dynamic Ad Personalisation

You know what most people scroll past? Ads that feel like ads.
With dynamic personalisation, your messaging adapts in real time. The copy, the headline, even the call to action is customised to people you are targeting.
It’s subtle, but powerful. Because when an ad feels personal, it doesn’t feel like marketing.

Effective Meta (Facebook & Instagram) Ad Techniques

Meta Ads are great, but only when they are done right. As you know, Meta gives you a direct line to people who are scrolling and searching for services just like yours, but if your ads look like everyone else's, you are missing the chance to stand out. If your ads are structured well, Meta can drive awareness, nurture trust, and convert clicks into bookings faster than almost any other channel. So, how do you convert your audience into actual clients?

Here are some of the most common and critical red flags to look out for:

Authentic User-Generated Content (UGC)

Polished ads are easy to ignore, so what stops people from scrolling? Real patient stories. Authentic UGC performs much better as it looks and feels real. People always want to hear what real patients have to say. Stocky ads are outdated.

Audience Retargeting

People don’t convert on the first touch—and that’s okay. Retargeting is your second chance. Use it to show up again with something more relevant: a before-and-after, a question they might be thinking about, or a testimonial from someone just like them. The point isn’t to sell harder, but to remind smarter.

Short-Form Video Ads

Scrolling speed is faster than ever and if your video doesn’t hook viewers in the first 3 seconds, it’s game over for you. Aesthetic clinics that are getting regular are using short, vertical videos also known as Reels, which are mostly designed for mobile, and the content is humanised, which affects the person on a deeper level. I’m talking about patient journeys and behind the scenes. It's not about perfection, it is about the deeper connection because authentic content always wins as it feels real.

YouTube Ads: The Power of Video Marketing

YouTube isn't just a video platform. It's the second-largest search engine in the world—and your potential patients are on it daily.
They’re not just looking for entertainment. They’re searching for answers. They want to understand treatments, see results, and find a clinic that actually knows what it's doing.

If your clinic isn’t showing up in those moments, someone else’s is. And trust me, those moments matter. Because by the time a patient is ready to book, they’ve already been influenced by who educated them first.

Done right, YouTube Ads help you become the expert in the field before the first consultation even happens. It’s not about going viral—it’s about showing up with clarity, trust, and the answers your audience is already looking for.

Educational and Explainer Videos

If you want to build trust before a patient ever steps foot in your clinic, educational content is the fastest way to do it. The top aesthetic clinics aren’t using YouTube to promote, they’re using it to explain. They’re walking people through exactly what to expect, answering the questions patients are too afraid to ask, and removing all the unknowns that cause hesitation. Want to stand out? Create short videos that answer FAQ. These will be like your pre-consultations, and these videos usually bring in more people than you know.

Advanced Targeting Capabilities

YouTube Ads aren’t just smart, they are specific. And most clinics aren’t using them to their advantage. Are you aware that with YouTube ads you can target people in your local areas, or viewers who recently searched for relevant topics on Google? Or even people who are already watching your competitor's content?

So instead of blasting your ad to everyone, imagine targeting one specific group of people that are likely to click on your ad.

Interactive Video Ads

Did you know that your YouTube Ads have clickable CTAs that lead directly to your website, a second video, or even to a downloadable guide? Interactive ads let your targeted group choose their own journey. The more actions they take, the deeper the connection you create with them. And here’s the part most clinics forget: people remember interactive content. If you want your ad to stick, make it something they can actually do something with. If you’re still treating YouTube like a brand awareness playground, you’re leaving real results on the table. This isn’t about chasing views—it’s about turning them into clients.

Key Paid Advertising Trends to Watch in 2025

There is no time to waste. The advertising landscape isn’t what it was last year and if you’re still running the same strategies, you’re already behind.

Platforms are evolving, user behaviour is shifting, attention spans are shorter, privacy expectations are higher, and machine learning is reshaping how ads are delivered. So what’s working right now? Here’s where smart clinics are already focusing:

• AI-Driven Optimisation: Manual bid strategies? Outdated. Today’s platforms adjust budgets, test creatives, and personalise delivery automatically. Clinics using AI to optimise campaigns in real time are lowering their costs and of course, increasing conversions.
• Privacy First Targeting: With third-party cookies disappearing, relying on borrowed data isn’t sustainable. The winners are building their own ecosystems, think lead magnets, quizzes, and zero-party data collection. That first-party data will drive retargeting and email nurturing for years.

Ready to Run Smarter Ads?

Paid ads in 2025 are sharper, faster, and more competitive than ever. If you’re running the same campaigns you were last year—or worse, guessing your way through—it’s time to get serious. The clinics that are scaling now aren’t luckier. They’re just better prepared.

Are you ready to stop wasting money and start running ads that actually perform?

At Online Marketing For Doctors, we help aesthetic clinics simplify the complexity. From better targeting to stronger messaging and conversion-ready landing pages, we build advertising systems that actually perform.

No fluff. No wasted spend. Just strategy that drives results.

For more on this approach, explore how Online Marketing for Doctors supports aesthetic clinics with advertising strategies.

📧 Email us at marketing@onlinemarketingfordoctors.com
🌍 Visit www.onlinemarketingfordoctors.com to book a discovery call