#99: Beyond Your Logo: How to Become the ‘Only’ Choice in Your Niche With Your Brand With Graeme Gladman

Many clinics deliver exceptional patient care, yet still struggle to attract new patients. Why? Because patients can’t “see” your value unless your brand communicates it clearly.

In this episode, Beyond Your Logo: How to Become the ‘Only’ Choice in Your Niche With Your Brand, we sit down with Graeme Gladman, Founder of BrandQuest, to explore how a well-defined brand story becomes your most powerful patient-acquisition tool.

Graeme brings more than 30 years of expertise in brand strategy, creative direction, and marketing leadership, having developed brand stories for over 200 businesses. Today, he explains why so many medical practices unintentionally blend into the “same, same, same” online landscape and what it takes to stand out in a meaningful and strategic way.

In this episode, Graeme shares insights on:

• Why most medical clinic brands look and sound identical
• The critical difference between branding and marketing
  
• How patients actually choose their medical practice
• Why your ‘WHY Story’ creates stronger loyalty than your services
• The most common branding mistakes clinics make
• How authentic differentiation turns a practice into the first—and only—choice
• What the “Brand Within” is and how BrandQuest uncovers it
• Actionable steps to reveal your clinic’s unique identity and narrative
•  How strong branding increases referrals, trust, and long-term practice growth

If you're committed to growing your practice, elevating your reputation, and attracting patients who align with your values, this episode is essential.

🔗 Links & Resources:

• Book a discovery session with Online Marketing for Doctors: https://onlinemarketingfordoctors.com
• Explore branding strategy insights for clinics
• Contact BrandQuest to book a 15-minute no-obligation brand chat with Graeme Gladman https://www.brandquest.com.au/
• Subscribe to our podcast for more clinic growth tips!

All of the details and much more is available in the full podcast, click HERE to listen.

We hope you enjoy the podcast!

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Thanks for watching, listening, and downloading these show notes to support your implementation of the ideas we share.

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The Online Marketing For Doctors podcast is designed to help you, the motivated healthcare practitioner, to implement clever effective marketing ideas that you can use to GROW and SCALE your practice into the empire it deserves to be.

Our podcast not only inspires you but provides clear steps for rapid, profitable action.

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⚠️ Disclaimer:

Now remember, while these marketing tips are based on our 13+ years in the medical and healthcare industries, make sure that you follow the health laws and regulations in your country. You may need to tweak your strategy to remain compliant with the law.