“OMD completely renovated our website and gave it a much fresher look. They have also helped us with our SEO and with our paid Google campaign and we have seen significant increase in our organic traffic which has grown by around 150%.
Similarly, we have seen a significant increase in our organic keywords, which has grown by 1,000%. We have seen an increase in our practice with a ROI of around 5.08.
So hopefully we will continue to work together and will see further enhancements in our performance.”
Mr Mrinal Supriya –
Facial Cosmetic Surgeon of British Face Clinic
The Situation
British Face Clinic UK is a premier facial cosmetic surgery clinic based in Milton Keynes, Northampton, and Harley Street, London, led by renowned facial plastic surgeon Mr Mrinal Supriya.
Despite offering exceptional surgical results and a wide range of facial procedures, the clinic lacked online visibility and struggled to attract consistent patient enquiries through its digital channels. Especially for their main procedures: deep plane facelift and rhinoplasty.
The existing website was not optimised for conversions, search engine visibility was limited, and the clinic had minimal presence in paid advertising and lead generation.
British Face Clinic approached Online Marketing For Doctors (OMD) with the goal of building a strong digital foundation that would elevate the clinic’s online presence and patient acquisition pipeline.
What We Implemented
Technique 1: Clarify 3 Foundational Marketing Questions For British Face Clinic UK
We started with a deep-dive strategy session to gain insights into the clinic’s goals, target market, service differentiators, and business ambitions. We used this information to map out a tailored marketing strategy.
The three foundational questions we answered were:
- Who is their dream patient?
- Where are they hanging out online?
- What hooks can we use to get their attention and bring them into the clinic?
Technique 2: Research What Strong Competitors Do and How They Do It
We conducted in-depth competitor analysis to identify:
- What keywords competitors rank for that British Face Clinic does not
- What landing pages and content generate traffic for competitors
- Where and how competitors build links
- What ad creatives and offers competitors promote
This gave us the insight needed to outperform competitors in key facial surgery niches.
Technique 3: Revamp the Website to Increase User Experience and Conversion Rate
We redesigned the British Face Clinic website to:
- Enhance navigation and structure
- Add clear call-to-action buttons
- Emphasise trust elements (e.g., credentials, reviews, before/after results)
- Highlight best-selling procedures and key differentiators
- Add informative, SEO-friendly content with visuals, diagrams, and videos
Technique 4: Build a Sales Funnel for the Core Offers and Lead Magnets
A powerful website is only part of the journey. We created a full sales funnel, including:
1. Brand Positioning:
In the highly competitive field of facial plastic surgery, it can be challenging for clinics to distinguish themselves, especially when many offer similar procedures. Through in-depth strategy sessions with the team at British Face Clinic, we uncovered their core strengths, particularly the advanced expertise of Mr Mrinal Supriya in delivering natural, long-lasting facelift results using the Deep Plane technique. We also identified that their typical patient base includes women and men aged 35+, many of whom are seeking subtle rejuvenation without the “operated look.”
Drawing from both patient feedback and industry research, we proposed a unique brand positioning for British Face Clinic focusing on deep plane facelift. This positioning reflects their technical excellence, surgeon-led consultations, and consistent ability to achieve age-defying yet natural outcomes. It also speaks directly to the needs of discerning patients looking for a specialist clinic where facial surgery is not just one of many offerings — it’s the primary focus.
2. Brandscript:
A refined tagline to reflect British Face Clinic’s value proposition.
3. One-liner:
A concise, hook-driven explanation of what the clinic does, addressing the patient’s problem, solution, and outcome.
Figure 2:
4. Landing Pages:
High-converting, procedure-specific landing pages for services such as:
- Deep Plane Facelift: https://lp.britishfaceclinic.com/deep-plane-facelift-lp/
- Rhinoplasty: https://lp.britishfaceclinic.com/rhinoplasty-lp/
- Blepharoplasty: https://lp.britishfaceclinic.com/blepharoplasty-lp/
These pages are used in Google Ads campaigns.
5. Lead Magnet:
We implemented downloadable lead magnets such as patient guides or eBooks to collect and nurture email leads.
6. Follow Up Email Sequence:
Email campaigns were strategically set up to follow up with all leads captured through the website and dedicated landing pages. These sequences included a mix of educational content, testimonials, before-and-after galleries, FAQs, and procedure guides — all designed to address common patient concerns and build trust over time.
By providing consistent, high-value touchpoints, these email flows helped nurture cold leads into warm, well-informed prospects who were more confident and ready to proceed with a consultation. This approach not only increased lead-to-consultation conversion rates but also reinforced British Face Clinic’s positioning as a trusted authority in facial cosmetic surgery.
Technique 5: Create a Dedicated Landing Page for Google Ads Campaigns
One of the most effective ways to improve Google Ads performance is by directing traffic to a dedicated, distraction-free landing page that is specifically tailored to the service being promoted. Unlike a standard website page, these landing pages are designed with a single focus and call to action, eliminating unnecessary links and distractions that could pull users away from the booking journey.
For British Face Clinic, we developed high-converting landing pages for key procedures such as the Deep Plane Facelift, Rhinoplasty, and Blepharoplasty.
Each page was optimised with persuasive copy, compelling visuals, clear benefits, trust-building elements (such as surgeon credentials and testimonials), and a streamlined enquiry form.
The result? A significant boost in:
- Conversion rate – more visitors taking action
- Lead volume – a higher number of qualified enquiries
- Revenue – more consultations and booked procedures
These focused pages played a crucial role in maximising ROI from the clinic’s paid media spend and allowed for more accurate performance tracking and campaign optimisation.
Campaign Results:
Technique 6: Leverage Facebook and Instagram Ads for Lead Generation
We implemented a structured, full-funnel social media advertising strategy across Facebook and Instagram to capture leads at various stages of the patient journey.
At the top of the funnel, we used engaging video and image ads to build awareness and introduce the British Face Clinic brand to new audiences.
At the mid-funnel stage, we retargeted engaged users with ads showcasing powerful before-and-after images, patient testimonials, and procedure highlights to build trust and drive consideration.
Finally, at the bottom of the funnel, we deployed lead generation ads with a clear “Free Consultation With Practice Manager” call-to-action, encouraging high-intent users to enquire directly.
This approach generated strong results with over 3.2M impressions, 41,290 clicks, and an average cost per lead of just £4, supporting consistent lead flow and increased bookings for key procedures like Deep Plane Facelift and Rhinoplasty.
Examples of ads
Technique 7: AI Automations – SMS Bot for Instant Lead Follow-Up
To further increase conversion rates and reduce lead response time, we implemented an AI-powered SMS follow-up system through the client’s CRM (GoHighLevel).
This automation was designed to contact new enquiries within the first 5 minutes — a crucial window where the likelihood of conversion is highest. Research shows that the chance of converting a lead drops by up to 100% if not contacted within five minutes.
The AI bot engages in real-time conversation with new leads via SMS, answering initial questions and guiding them toward scheduling a phone consultation with the practice manager.
This automation not only improves the speed and consistency of lead follow-up, but it also helps move prospects further down the funnel by securing actual phone consultations, rather than stopping at the enquiry stage.
As a result, British Face Clinic is now able to respond faster, qualify leads more effectively, and turn more enquiries into booked consults — automatically.
Technique 8: Implement OMD High Performance 9 Step Process
Reorganisation of Google Business Profile Listings
British Face Clinic operates across multiple locations — London (Harley Street), Milton Keynes, and Northampton — making it essential to ensure each Google Business Profile (GBP) is optimised for its specific region without overlapping or competing with each other.
We reviewed and restructured each listing to reflect the unique geographic service area, adjusted service categories, and tailored business descriptions accordingly. This ensured maximum local visibility in Google Maps and local search results for each clinic location.
Optimising Each GBP for Local SEO and Review Growth
An optimised Google Business Profile helps prospective patients choose British Face Clinic over competitors by increasing trust and visibility. To improve engagement and local rankings, we applied a robust optimisation checklist that included:
- Claiming and verifying all listings
- Completing every field in the GBP dashboard
- Ensuring consistent NAP (Name, Address, Phone) across listings
- Selecting appropriate primary and secondary service categories
- Highlighting clinic attributes (e.g., wheelchair access, appointment-only)
- Writing compelling, keyword-rich business descriptions
- Publishing posts fortnightly with updates and promotions
- Uploading new high-quality photos regularly
- Actively answering patient questions in the Q&A section
- Responding to all reviews promptly and professionally
- Listing all procedures and services for each location
- Activating messaging for direct patient enquiries
- Regularly maintaining and updating each profile
2025 Performance:
Our GMB optimisation efforts led to increased local visibility, an uplift in patient enquiries via Maps, and a noticeable growth in 5-star reviews, further enhancing the clinic’s online reputation.
Write Unique, Long-Form Content for Procedure and Blog Pages
One of the most common issues with medical websites — particularly in the aesthetic and facial surgery space — is duplicate or thin content. Often, clinics use generic content copied from AI, brochures or other websites, which fails to rank on Google E-E-T-A standards or engage patients meaningfully.
For British Face Clinic, we conducted a thorough SEO content audit and identified key pages that needed rewriting. We then developed unique, long-form, keyword-rich content for core procedures such as Deep Plane Facelift, Rhinoplasty, and Blepharoplasty. These pages were enhanced with images, diagrams, and videos to improve both user experience and search performance.
We also introduced a monthly blog strategy targeting frequently searched questions from prospective patients. This helped position British Face Clinic as a trusted authority and captured top-of-funnel traffic from users still researching their options.
The result was a rapid and sustained increase in organic traffic — driven by high-quality content tailored to real search intent.
Examples of blog topics include:
- https://britishfaceclinic.com/blog/best-surgeon-for-your-facelift-in-uk/
- https://britishfaceclinic.com/blog/how-to-tighten-skin-on-the-face-and-neck/
- https://britishfaceclinic.com/blog/deep-plane-facelift-ultimate-guide/
- https://britishfaceclinic.com/blog/how-long-does-a-broken-nose-take-to-heal/
By aligning content with what patients are actively searching for, we helped British Face Clinic attract thousands of qualified visitors and establish stronger organic visibility across key procedures.
In the first 12 months, British Face Clinic organic traffic has increased by 106%.
Comprehensive Keyword Research for All Targeted Procedures and Topics
We performed deep keyword research across facial procedures, targeting both short-tail and long-tail keywords, and mapped them to specific pages to boost visibility in local and national searches. This research helped us identify content gaps and opportunities — especially around trending search terms related to facelift techniques and recovery timelines.
Keywords research
Keywords Rankings Results
Implement SEO On-Site Best Practices
Our team optimised every page of the website with best-practice on-page SEO, including:
- Crafting unique, keyword-optimised meta titles and descriptions
- Using structured header tags (H1, H2, etc.) for better crawlability
- Adding image alt text for accessibility and SEO
- Improving site speed across mobile and desktop
- Implementing canonical tags, sitemaps, and pagination
- Optimising internal linking structures for better navigation
- Using “no follow” where appropriate and external links to authoritative sources
These enhancements helped improve both user experience and organic rankings for competitive facial aesthetic search terms.
Build High-Quality Links
To further boost domain authority and search rankings, we launched a targeted link-building campaign focused on securing placements from reputable health, beauty, and lifestyle websites.
Tactics included:
- Outreach to industry blogs and online magazines
- Submitting content to relevant medical directories
- Promoting before-and-after success stories to earn natural backlinks
https://dotmagazine.co.uk/how-nose-job-in-london-can-improve-facial-balance/
https://www.daily.uk.com/tips-to-prepare-yourself-before-a-rhinoplasty/
https://newspioneer.co.uk/what-are-the-signs-you-might-need-a-jowl-lift/
https://newshours.co.uk/how-mini-facelifts-offer-subtle-yet-noticeable-results
https://www.feast-magazine.co.uk/lifestyle-2/how-a-deep-plane-facelift-enhances-rhinoplasty-results-52684
https://blogbuz.co.uk/what-factors-determine-deep-plane-facelift-cost/
https://newsbuzzer.co.uk/why-consider-rhinoplasty-for-medical-reasons/
These high-authority backlinks helped solidify British Face Clinic’s presence as a trusted source for advanced facial cosmetic procedures in the UK.
What Other Doctors, Surgeons,
Clinic Owners Say About Us
“They have methodically transformed my digital presence and my sales have gone through the roof. I have not been disappointed and to be honest, they have exceeded my expectations. I look forward to a long relationship with OMD.”
Dr Geoff Cashion
Owner of Vasectomy Australia
“We’ve seen a significant increase in our website traffic and enquiries by over 300%, with an obvious uptake in new patient enquiries and conversions coming through the clinic. We’ve seen a complete turnaround in our online presence in several spaces that we are advertising in.”
Ms Christy Xuan
Owner of Lumiere Beauty Clinic
“They put together a comprehensive strategy and plan to improve our digital marketing presence (SEO, PPC ads, Website Content and Landing Pages), and so far we can see obvious improved results from the work that they have done.”
Dr Chandran Arianayagam
Plastic Surgeon/Owner of PCLS Coffs Harbour
“It’s now been 4 months and I am nothing but impressed with this team. They’ve delivered above their projections and continually over-deliver on their promises. The team is quick to respond to any issues, their professionalism is second to none.”
James Zagarella
General Manager of Dr Hodgkinson Clinic
“Enquiries have gone crazy and the number of enquiries has increased three-fold ever since they started 6 months ago. The team and Huyen have been very responsive to support us along the way with our IT problems, they are very thorough and results-driven with their work. We would highly recommend them.”
James Nadin
CEO of ICCM & Crown Clinic
“We found that we are spending almost one-fourth of our previous budget and getting double the conversion which is a great deal to achieve in a short period of time.”
Dr Mark Attalla
Cosmetic Surgeon / Owner of Chelsea Cosmetics
“We’ve seen a significant increase in our website traffic by over 200%, we’ve gone from having 12 enquiries to anywhere from 50 to 100 enquiries in a month, while consistently filling our list times at the hospital.”
Dr Michael Yunaev
Cosmetic Surgeon, Specialist Breast (Oncoplastic)
“Over the last 12 months we have increased the web traffic by over 100% and also increased the conversion by over 100%.”
Dr Naveen Somia
MBBS, PhD, FRACS Plastic Surgeon
“The number of requests for consultations is at least doubled from the last 5 months, which is a very good sign. I’ve enjoyed working with both principles.”
Dr Darryl Hodgkinson
Plastic Surgeon / Owner of Double Bay Day Surgery
