“I’m Hazem Alfie, I’m a consultant plastic surgeon. I’m based in Harley Street and in Finchley, London, in the United Kingdom. I specialise in plastic and cosmetic surgery procedures. I’ve been a consultant myself for 19 years and we have got a good team of staff members who work with us.
We have been working exclusively with Online Marketing for Doctors for the last eight months, we have seen amazing results with them. They are hands on, they are very approachable and they are very able to do what they promise. They have been delivering what we have agreed on before the start. I have seen an increase of almost 730% in the total number of leads or inquiries that come to the clinic, and this also reflects on the total number of patients that I see for consultations.
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And also reflects on the total number of patients I’ve been operating on that also have increased over the last eight months.
Currently they are managing our website, they have designed a totally new website, they have also been doing our SEO and I’ve seen great results with the SEO and they have recently taken our social media management and it reflects the trust I have in them.
The rest of Delta Clinics’ team like dealing with OMD team members that are designated for Delta Clinics. They have not had any problems with them and I enjoy working with them and I am looking for a long-term partnership.
I would definitely recommend them. Despite saying that everyone in the team has been amazing and brilliant there are two people that I would definitely like to extend my thanks to. These are Martina and Louise. Martina is being very approachable. Whenever I sent her a message, she always responded. She works really hard and I feel that she cares about my business, not only her business. Louise also has been spending a lot of time in creating my content and then revising the SEO continuously, producing great reports. So especially to these two, thank you very much.”
Mr. Hazem Alfie –
MBBCh, MSc, FRCS Plastic Surgery
Consultant Plastic Surgery
Delta Clinics London, UK
www.deltaclinics.co.uk
The Situation
Delta Clinics UK is a premier plastic surgery clinic based in Harley Street and Finchley, London, led by renowned consultant plastic surgeon Mr. Hazem Alfie, who brings 20 years of specialist expertise in plastic and cosmetic surgery procedures.
Despite Mr. Alfie’s extensive experience and exceptional surgical results, the newly opened clinic faced significant digital marketing challenges. The clinic had previously worked with some other digital marketing agencies but lacked a proper website, had no strong social media presence, and struggled with online brand visibility and patient acquisition.
Delta Clinics approached Online Marketing For Doctors (OMD) in September 2024 with the goal of building brand awareness, establishing a strong online presence, and creating a comprehensive digital foundation that would elevate the clinic’s patient acquisition pipeline.
What We Implemented
Technique 1: Clarify 3 Foundational Marketing Questions For Delta Clinics UK
We started with a deep-dive strategy session to gain insights into the clinic’s goals, target market, service differentiators, and business ambitions. We used this information to map out a tailored marketing strategy.
The three foundational questions we answered were:
- Who is their dream patient?
- Where are they hanging out online?
- What hooks can we use to get their attention and bring them into the clinic?
Technique 2: Research What Strong Competitors Do and How They Do It
We conducted in-depth competitor analysis to identify:
- What keywords competitors rank for that Delta Clinic does not
- What landing pages and content generate traffic for competitors
- Where and how competitors build links
- What ad creatives and offers competitors promote
This gave us the insight needed to outperform competitors in key plastic surgery niches.
Technique 3: Revamp the Website to Increase User Experience and Conversion Rate
We redesigned the Delta Clinics website to:
- Enhance navigation and structure
- Add clear call-to-action buttons
- Emphasise trust elements (e.g., credentials, reviews, before/after results)
- Highlight best-selling procedures and key differentiators
- Add informative, SEO-friendly content with visuals, diagrams, and videos
Technique 4: Build a Sales Funnel for the Core Offers and Lead Magnets
A powerful website is only part of the journey. We created a full sales funnel, including:
1. Brand Positioning:
As a newly opened clinic, Delta Clinics faced the unique challenge of establishing its identity in the highly competitive London plastic surgery market. Through in-depth strategy sessions with Mr. Alfie and his team, we uncovered their core differentiators: Mr. Alfie’s impressive 20-year track record as a consultant plastic surgeon, his dual-location convenience in prestigious Harley Street and accessible Finchley, and the clinic’s commitment to combining technical excellence with personalised patient care.
We positioned Delta Clinics as “London’s trusted choice for transformative plastic surgery,” emphasising their unique combination of surgical expertise, premium locations, and patient-centered approach. This positioning appeals to discerning patients who value both exceptional results and a personal touch – those seeking a clinic where they’re treated as individuals, not numbers, and where surgical excellence meets genuine care.
2. Brandscript:
A refined tagline to reflect Delta Clinic’s value proposition.
3. One-liner:
A concise, hook-driven explanation of what the clinic does, addressing the patient’s problem, solution, and outcome.
Figure 2:
4. Landing Pages:
High-converting, procedure-specific landing pages for services such as:
- Tummy Tuck: https://lp.deltaclinics.co.uk/tummy-tuck/
- Breast Augmentation: https://lp.deltaclinics.co.uk/breast-enlargement/
- Labiaplasty: https://lp.deltaclinics.co.uk/labiaplasty/
These pages are used in Google Ads campaigns.
5. Lead Magnet:
We implemented downloadable lead magnets such as patient guides or eBooks to collect and nurture email leads.
6. Follow Up Email Sequence:
Email campaigns were strategically set up to follow up with all leads captured through the website and dedicated landing pages. These sequences included a mix of educational content, testimonials, before-and-after galleries, FAQs, and procedure guides — all designed to address common patient concerns and build trust over time.
By providing consistent, high-value touchpoints, these email flows helped nurture cold leads into warm, well-informed prospects who were more confident and ready to proceed with a consultation. This approach not only increased lead-to-consultation conversion rates but also reinforced Delta Clinics’ positioning as a trusted authority in plastic surgery.
Technique 5: Create a Dedicated Landing Page for Google Ads Campaigns
One of the most effective ways to improve Google Ads performance is by directing traffic to a dedicated, distraction-free landing page that is specifically tailored to the service being promoted. Unlike a standard website page, these landing pages are designed with a single focus and call to action, eliminating unnecessary links and distractions that could pull users away from the booking journey.
For Delta Clinics, we developed high-converting landing pages for key procedures such as the Tummy Tuck, Breast Enlargement, and Labiaplasty.
Each page was optimised with persuasive copy, compelling visuals, clear benefits, trust-building elements (such as surgeon credentials and testimonials), and a streamlined enquiry form.
The result? A significant boost in:
- Conversion rate – more visitors taking action
- Lead volume – a higher number of qualified enquiries
- Revenue – more consultations and booked procedures
These focused pages played a crucial role in maximising ROI from the clinic’s paid media spend and allowed for more accurate performance tracking and campaign optimisation.
Campaign Results:
Technique 6: Leverage Facebook and Instagram Ads for Lead Generation
We implemented a structured, full-funnel social media advertising strategy across Facebook and Instagram to capture leads at various stages of the patient journey.
At the top of the funnel, we used engaging video and image ads to build awareness and introduce the Delta Clinics brand to new audiences.
At the mid-funnel stage, we retargeted engaged users with ads showcasing powerful before-and-after images, patient testimonials, and procedure highlights to build trust and drive consideration.
Finally, at the bottom of the funnel, we deployed lead generation ads with a clear “Free Consultation With Mr Alfie” call-to-action, encouraging high-intent users to enquire directly.
This approach generated strong results with over 295K impressions, 12,895 clicks, and an average cost per click of just £0.11, supporting consistent lead flow and increased bookings for key procedures like Tummy Tuck and Breast Augmentation.
Examples of ads
Technique 7: Implement OMD High Performance 9 Step Process
Reorganisation of Google Business Profile Listings
Delta Clinics operates across multiple locations — London (Harley Street) and London (Finchely) — making it essential to ensure each Google Business Profile (GBP) is optimised for its specific region without overlapping or competing with each other.
We reviewed and restructured each listing to reflect the unique geographic service area, adjusted service categories, and tailored business descriptions accordingly. This ensured maximum local visibility in Google Maps and local search results for each clinic location.
Optimising Each GBP for Local SEO and Review Growth
An optimised Google Business Profile helps prospective patients choose Delta Clinics over competitors by increasing trust and visibility. To improve engagement and local rankings, we applied a robust optimisation checklist that included:
- Claiming and verifying all listings
- Completing every field in the GBP dashboard
- Ensuring consistent NAP (Name, Address, Phone) across listings
- Selecting appropriate primary and secondary service categories
- Highlighting clinic attributes (e.g., wheelchair access, appointment-only)
- Writing compelling, keyword-rich business descriptions
- Publishing posts fortnightly with updates and promotions
- Uploading new high-quality photos regularly
- Actively answering patient questions in the Q&A section
- Responding to all reviews promptly and professionally
- Listing all procedures and services for each location
- Activating messaging for direct patient enquiries
- Regularly maintaining and updating each profile
2025 Performance:
Our GMB optimisation efforts led to increased local visibility, an uplift in patient enquiries via Maps, and a noticeable growth in 5-star reviews, further enhancing the clinic’s online reputation.
Write Unique, Long-Form Content for Procedure and Blog Pages
One of the most common issues with medical websites — particularly in the plastic surgery space — is duplicate or thin content. Often, clinics use generic content copied from AI, brochures or other websites, which fails to rank on Google E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) standards or engage patients meaningfully.
For Delta Clinics, we conducted a thorough SEO content audit and identified key pages that needed rewriting. We then developed unique, long-form, keyword-rich content for core procedures such as Tummy Tuck and Breast Augmentation. These pages were enhanced with images, diagrams, and videos to improve both user experience and search performance.
We also introduced a monthly blog strategy targeting frequently searched questions from prospective patients. This helped position Delta Clinics as a trusted authority and captured top-of-funnel traffic from users still researching their options.
The result was a rapid and sustained increase in organic traffic — driven by high-quality content tailored to real search intent.
Examples of blog topics include:
- https://deltaclinics.co.uk/blog/different-types-of-breast-implants/
- https://deltaclinics.co.uk/blog/tummy-tuck-vs-liposuction/
- https://deltaclinics.co.uk/blog/guide-to-understanding-breast-lift-procedure/
- https://deltaclinics.co.uk/blog/can-you-have-a-baby-after-tummy-tuck/
By aligning content with what patients are actively searching for, we helped Delta Clinics attract thousands of qualified visitors and establish stronger organic visibility across key procedures.
In the first 8 months, Delta Clinics organic traffic has increased by 730%.
Comprehensive Keyword Research for All Targeted Procedures and Topics
We performed deep keyword research across plastic surgery procedures, targeting both short-tail and long-tail keywords, and mapped them to specific pages to boost visibility in local and national searches. This research helped us identify content gaps and opportunities — especially around trending search terms related to facelift techniques and recovery timelines.
Keywords research
Keywords Rankings Results
Implement SEO On-Site Best Practices
Our team optimised every page of the website with best-practice on-page SEO, including:
- Crafting unique, keyword-optimised meta titles and descriptions
- Using structured header tags (H1, H2, etc.) for better crawlability
- Adding image alt text for accessibility and SEO
- Improving site speed across mobile and desktop
- Implementing canonical tags, sitemaps, and pagination
- Optimising internal linking structures for better navigation
- Using “no follow” where appropriate and external links to authoritative sources
These enhancements helped improve both user experience and organic rankings for competitive facial aesthetic search terms.
Build High-Quality Links
To further boost domain authority and search rankings, we launched a targeted link-building campaign focused on securing placements from reputable health, beauty, and lifestyle websites.
Tactics included:
- Outreach to industry blogs and online magazines
- Submitting content to relevant medical directories
- Promoting before-and-after success stories to earn natural backlinks
https://ecomagazine.co.uk/what-to-know-before-getting-a-brazilian-tummy-tuck-procedure/
https://newsbro.co.uk/how-vaser-liposuction-complements-bbl-surgery-for-natural-curves/
https://celebritymagazine.co.uk/tips-for-choosing-the-best-surgeon-for-neck-liposuction/
https://www.tribune.co.com/tips-for-selecting-an-experienced-plastic-surgeon-in-london/
https://megamagazine.co.uk/top-5-factors-when-choosing-a-plastic-surgery-clinic-in-london/
https://www.londondaily.news/how-clinics-perform-safe-and-effective-tummy-tucks/
These high-authority backlinks helped solidify Delta Clinics’ presence as a trusted source for advanced plastic procedures in the UK.
What Other Doctors, Surgeons,
Clinic Owners Say About Us
“They have methodically transformed my digital presence and my sales have gone through the roof. I have not been disappointed and to be honest, they have exceeded my expectations. I look forward to a long relationship with OMD.”
Dr Geoff Cashion
Owner of Vasectomy Australia
“We’ve seen a significant increase in our website traffic and enquiries by over 300%, with an obvious uptake in new patient enquiries and conversions coming through the clinic. We’ve seen a complete turnaround in our online presence in several spaces that we are advertising in.”
Ms Christy Xuan
Owner of Lumiere Beauty Clinic
“They put together a comprehensive strategy and plan to improve our digital marketing presence (SEO, PPC ads, Website Content and Landing Pages), and so far we can see obvious improved results from the work that they have done.”
Dr Chandran Arianayagam
Plastic Surgeon/Owner of PCLS Coffs Harbour
“It’s now been 4 months and I am nothing but impressed with this team. They’ve delivered above their projections and continually over-deliver on their promises. The team is quick to respond to any issues, their professionalism is second to none.”
James Zagarella
General Manager of Dr Hodgkinson Clinic
“Enquiries have gone crazy and the number of enquiries has increased three-fold ever since they started 6 months ago. The team and Huyen have been very responsive to support us along the way with our IT problems, they are very thorough and results-driven with their work. We would highly recommend them.”
James Nadin
CEO of ICCM & Crown Clinic
“We found that we are spending almost one-fourth of our previous budget and getting double the conversion which is a great deal to achieve in a short period of time.”
Dr Mark Attalla
Cosmetic Surgeon / Owner of Chelsea Cosmetics
“We’ve seen a significant increase in our website traffic by over 200%, we’ve gone from having 12 enquiries to anywhere from 50 to 100 enquiries in a month, while consistently filling our list times at the hospital.”
Dr Michael Yunaev
Cosmetic Surgeon, Specialist Breast (Oncoplastic)
“Over the last 12 months we have increased the web traffic by over 100% and also increased the conversion by over 100%.”
Dr Naveen Somia
MBBS, PhD, FRACS Plastic Surgeon
“The number of requests for consultations is at least doubled from the last 5 months, which is a very good sign. I’ve enjoyed working with both principles.”
Dr Darryl Hodgkinson
Plastic Surgeon / Owner of Double Bay Day Surgery
