The Vascular Health Center is a Florida based veins surgery clinic that was established in 2010 and is devoted solely to the care and treatment of patients with venous diseases. Dr Nwobi helps patients achieve vascular health by providing the finest quality vascular care available. This being the company’s first formal digital marketing initiative, VHC identified OMD as an established agency with proven results, particularly in working with multi-location clinics. The company ultimately decided to partner with OMD based on the agency’s reputation for developing and performing efficient lead-generation campaigns. This was crucial, because VHC needed to find a way to reach aggressive monthly goals for cost per lead and new patient admissions.
The most crucial digital marketing asset of any clinic is its website as this is where potential patients get their first impression about the treatments offered, the quality of service and the team behind the clinic. After conducting an in-depth audit of the VHC current digital assets we came to the mutual decision of completely rebuilding the company’s website with the main goal of ranking higher in search results and converting as many visitors as possible into loyal customers.
As a result of the new website, VHC has seen great improvements to the number of visitors, as evidenced by a 120% increase in organic website visits and a 260% increase in conversion rate. This indicates that the newly optimized content is not only gaining traction, but for the right audiences, too.
A good SEO optimized website can only take you so far in your marketing. While organic approaches are key toward long-term success, if you want to see results and a high return on your investment, you have to add paid search into the mix. As a result of our Google Ads campaigns VHC is generating over 40 conversions per month. This metric keeps improving while the cost per for each conversion keeps going down.