Kathy Truong is an accredited Life Coach, Dermal Science Specialist and Yoga Instructor who turned to OMD for help in building a new website for her life coaching business called The Collective of Strength. The main objective was to build a sleek and modern-looking website focused on helping people understand how life coaching can be a huge beneficial step in their lives and how Kathy could be that inspiration and motivator for them to make that step.
OMD designed, built and launched a high-converting website that clearly positioned Kathy as a highly qualified life coach who can literally change lives through her advice, support and mentoring. The new website offered the following:
- Effective copy and messaging with a strong emotional appeal meant to inspire people.
- Described all the pain points that life coaching can offer solutions to and how a personal life coach can play a crucial role in one’s quality of life, performance, health and wellbeing.
- Presented Kathy’s qualifications and her background along with her inspirational life story.
- All the website story line and messaging was directed towards driving visitors to take a decision and make the first step now by requesting a first appointment with Kathy.
“Thank you very much for an amazing work, myself and all friends and family including ICCM members, Hannah and everyone love the look of the website, so beautiful and powerful 🙏 I do appreciate it very much.”
Owner of The Collective of Strength