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  • Client:
    Rheumatology.com.au
  • Industry:
    Rheumatology
  • Skills:
    Web Design & Development

Challenge:

arthritisCARE is a team of four Rheumatologists that has over 40 years combined experience in expertly caring for people experiencing the discomfort of diseases of the joints, muscles and bones. Beside having their main clinic website that OMD built in the past, arthritisCARE was looking to build an additional website to capitalize on their newly owned domain Rheumatology.com.au. So for a second time, arthritisCARE turned to OMD for help. One of the main objectives for this satellite website was to address General Practitioners that could potentially refer new patients to the clinic.

Solution:

Using the already acquired knowledge about the clinic and it’s target market OMD has designed a high-converting website addressing both potential patients and referring doctors. OMD performed the following:

  • Created and implemented a functional, highly engaging website that builds trust and drives new patients quickly, easily and efficiently.
  • Wrote compelling copy that highlights key benefits, engages with visitors and is optimized for search.
  • Conducted an SEO audit, competitive review and keyword research to build a cohesive SEO plan that ensures patients find the website in search engines.
  • Made sure the website was “responsive” so all onsite content, images, and functionalities fit properly on the type of device the visitor is using: computer, laptop, tablet or mobile.

CLIENT’S REVIEW

“Huyen and the Online Marketing for Doctors team are super responsive and thorough in their consultation process. They have patiently and considerately worked closely with the arthritisCARE team based in Brisbane to build our new website at https://arthritiscare.com.au/ launched this month. We have been so happy with the quality of their consultancy service and expertise, that we have retained them on an ongoing basis to further our SEO and key stakeholder relationship building journey. Can't recommend highly enough... but also don't want to have to share them around too widely!”

Barbara Landsberg
Marketing Director of ArthritisCARE

barbara landsberg
barbara landsberg
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