Platinum Chiropractic Erina home Platinum Chiropractic Erina about Platinum Chiropractic Erina back pain

CHALLENGE

Platinum Chiropractic Erina is a Chiropractic Clinic located in Central Coast, NSW. While there are other chiropractic clinics available in the region, Dr Matthew Hodgson has a unique neurologically-based approach that was bringing amazing results to his patients. However, Platinum Chiropractic was still struggling to get their name out there and they decided that a new website would be a major step ahead. So they turned to OMD for help.

SOLUTION

First, in working with Platinum Chiropractic, it was clear that its website needed a complete overhaul to better convey its services and make it easier for people to call or connect with the clinic. To do this successfully, OMD completely redesigned and rebuilt the website; performed onsite optimizations and keyword research, identifying the appropriate keywords to use in online content that would best attract their ideal audience.

The new website was built to align with SEO best practices, such as optimizing web page title tags, descriptions and image alt tags. It’s amazing how taking the time to do these little things- and do them right can drastically improve search engine rankings.

The new website had the following improvements as compared to the old one:

  • The homepage tells a story. The content flow has an emotional appeal and gives hope to patients in solving their problems.
  • Calls to action are more prominent.
  • There is a logical flow of content so that users can easily find the information they are looking for and it’s clear to them the next action to take
  • More compelling and concise copy builds trust and persuades the user to take action.
  • The modern design featuring large images and typography catches the eye and keeps visitors surfing the website.
  • Lots of authentic photos taken by Dr Matthew Hodgson gives it a warm and personal feel.
  • Dedicated pages for each treated condition increases the likelihood of showing up in search results.

Want to be another success story?

let's chat

platinum chiropractic erina laptop tablet
platinum chiropractic erina mobile

Want to be another success story?

let's chat

IF YOU WANT TO DIVE DEEPER INTO OUR WORLD, THESE LINKS LEAD THE WAY
© 2011-2026 Online Marketing For Doctors | ABN: 16602327177 | ACN: 602 327 177 | All Rights Reserved | Sitemap | Privacy Policy | Disclaimer

“I am writing to express my highest recommendation for OMD (Online Marketing for Doctors) and to personally thank Huyen for assembling such an exceptional team to support MansMatter UK.

From the beginning, Huyen took the time to deeply understand our mission, our patients, our positioning, and the sensitivity of our sector. She didn’t just assign a team – she hand-picked the right people for our needs, and it shows in every stage of the process.

Working with Louise, Ben, Steve, and Martina has been an outstanding experience. Each of them brings specialist expertise, professionalism, and genuine care to the table. Louise’s strategic SEO leadership, Ben’s structured project management, Steve’s analytical insights, and Martina’s proactive communication have created a seamless, organised, and results-driven partnership.

Louise and Ben are exceptionally organised and have a natural ability to bring clarity, structure, and order to complex projects. They manage deadlines with professionalism, communicate clearly, and most importantly, they keep their promises. When they say something will be done, it gets done, on time and to a high standard. 

What matters most in our industry are real results, and OMD consistently delivers them. Their strategic approach to SEO and healthcare marketing has made a measurable difference to our online presence, patient enquiries, and overall visibility. Any clinic or healthcare provider considering OMD will be in excellent hands with their team. They are reliable, knowledgeable, and genuinely dedicated to helping clinics grow. I recommend OMD for all medical clinics without hesitation. Great people with a highly skilled team.”