PCLS Coffs Harbour home PCLS Coffs Harbour liposuction PCLS Coffs Harbour landing page

CHALLENGE

  • Stagnant growth and low visibility in search results
  • Underperforming website and minimal marketing activities
  • High cost of new lead acquisition
  • Few patient reviews

Dr Chandran Arianayaga is a well-known plastic surgeon in Australia specialising in surgical solutions for body and breast procedures for women and men in the Mid-North Coast region, NSW.

Despite having an excellent reputation in the area, Dr Arianayaga didn’t have strong online visibility.

The website was dated and didn’t showcase his works and the services that the clinic offers.

SOLUTION

  • Clarify 3 foundational marketing questions for PCLS Coffs Harbour
  • Research on what strong competitors do and how they do well
  • Revamp the website to increase user experience and conversion rate
  • Highlight PCLS Coffs Harbour’s value proposition and key differences from other surgeons
  • Implement comprehensive keyword research for all targeted suburbs, services and blog content
  • Build more niche service pages
  • Implement SEO on-site best practices
  • Build high-quality links
  • Create a dedicated landing page for google ads campaign
  • Implement SKAG Google Ads strategy and cost per click negotiation process with Google

Results after an initial 9-month campaign;

  • A 423% increase in monthly web traffic to the website (71.28% increase in organic traffic)
  • 70% increase in total leads (107.61% increase in leads coming from organic traffic)
  • Cost per conversion was reduced by 90%

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Want to be another success story?

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CLIENT’S REVIEW

“I was introduced to Online Marketing For Doctors by our live chat agent and we have been using the OMD team for 9 months now and we are very happy with the results. They put together a comprehensive strategy and plan to improve our digital marketing presence (SEO, Google Ads, Website Content and Landing Pages), and so far we can see obvious improved results from the work that they have done. They even rebuilt the whole website for us as part of their proposed strategy. The patient enquiries have gone up quite significantly, more than double ever since they started.”

Dr Chandran Arianayagam
Plastic Surgeon/Owner of PCLS Coffs Harbour

Dr Chandran Arianayagam
Dr Chandran Arianayagam
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“I am writing to express my highest recommendation for OMD (Online Marketing for Doctors) and to personally thank Huyen for assembling such an exceptional team to support MansMatter UK.

From the beginning, Huyen took the time to deeply understand our mission, our patients, our positioning, and the sensitivity of our sector. She didn’t just assign a team – she hand-picked the right people for our needs, and it shows in every stage of the process.

Working with Louise, Ben, Steve, and Martina has been an outstanding experience. Each of them brings specialist expertise, professionalism, and genuine care to the table. Louise’s strategic SEO leadership, Ben’s structured project management, Steve’s analytical insights, and Martina’s proactive communication have created a seamless, organised, and results-driven partnership.

Louise and Ben are exceptionally organised and have a natural ability to bring clarity, structure, and order to complex projects. They manage deadlines with professionalism, communicate clearly, and most importantly, they keep their promises. When they say something will be done, it gets done, on time and to a high standard. 

What matters most in our industry are real results, and OMD consistently delivers them. Their strategic approach to SEO and healthcare marketing has made a measurable difference to our online presence, patient enquiries, and overall visibility. Any clinic or healthcare provider considering OMD will be in excellent hands with their team. They are reliable, knowledgeable, and genuinely dedicated to helping clinics grow. I recommend OMD for all medical clinics without hesitation. Great people with a highly skilled team.”