- Client:
Night Lite Pediatrics - Industry:
Pediatric Care - Skills:
Web Design and Development, On-page SEO Optimisation, Content Marketing, PPC, Landing Page Design, Graphic Design - Website:
https://www.nightlitepediatrics.com
CHALLENGE
Night Lite Pediatrics is the leading practice for outpatient urgent medical care of children and adolescents needing emergency services in Central Florida. NLP provides rapid diagnosis and care, including on-site laboratory and radiology services, a patient observation area, procedure rooms for the treatment of lacerations and fractures, IV access and spinal taps. NLP turned to OMD for help as they were looking to build a new website that would improve their online presence, rank better in search engines, bring more visitors and convert them effectively into loyal patients.
SOLUTION
Using proven strategies and techniques, OMD’s team of digital marketing experts:
- Created and implemented a functional, highly engaging website that builds trust and drives new patients quickly, easily and efficiently.
- Wrote compelling copy that highlights key benefits, engages with visitors and is optimized for search.
- Conducted an SEO audit, competitive review and keyword research to build a cohesive SEO plan that ensures patients find the website in search engines.
- Made sure the website was “responsive” so all onsite content, images, and functionalities fit properly on the type of device the visitor is using: computer, laptop, tablet or mobile.
The new website built by OMD has significantly improved user engagement and higher conversion rates. By consolidating the CTAs on the homepage, users’ attention is now quickly drawn to the primary CTAs. OMD was able to quickly optimize the client’s search strategy and increase site conversions.
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