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  • Client:
    Heidelberg Eye Clinic
  • Industry:
    Eye Surgery
  • Skills:
    Web Design & Development, On-Page SEO

Challenge:

The Heidelberg Eye Clinic was initially established in the 1980s by Dr Robert Ramsay. Dr Narelle Spencer joined and took over the practice in 2007.The clinic provides comprehensive eye care for many ophthalmic conditions. Despite her fantastic reputation, Dr Spencer wanted to bring in digital marketing experts to build and optimize Heidelberg Eye Clinic website to align with best practices and compete better in online search with local competitors.

Solution:

Using proven strategies and techniques, OMD’s team of digital marketing experts:

  • Put in place SEO techniques to achieve higher rankings in local search results.
  • Design a website that’s not only beautiful, but more importantly, able to measurably drive new enquiries and deeper engagement.
  • Write copy that’s SEO optimized and speaks to the heart of patients’ motivations.
  • Ensure the site is “responsive,” so it displays properly on any size screen, on any device.

The new website built by OMD has significantly improved user engagement and achieved higher conversion rates. By consolidating the CTAs on the homepage, users’ attention is now quickly drawn to the primary CTA. OMD was able to quickly optimize the on-site search strategy to rank better in search engines. Through a robust link building strategy, OMD was also able to increase the client’s organic rankings for targeted terms. 

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