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CHALLENGE

The Heidelberg Eye Clinic was initially established in the 1980s by Dr Robert Ramsay. Dr Narelle Spencer joined and took over the practice in 2007. The clinic provides comprehensive eye care for many ophthalmic conditions. Despite her fantastic reputation, Dr Spencer wanted to bring in digital marketing experts to build and optimize Heidelberg Eye Clinic website to align with best practices and compete better in online search with local competitors.

SOLUTION

Using proven strategies and techniques, OMD’s team of digital marketing experts:

  • Put in place SEO techniques to achieve higher rankings in local search results.
  • Design a website that’s not only beautiful but more importantly, able to measurably drive new enquiries and deeper engagement.
  • Write copy that’s SEO optimized and speaks to the heart of patients’ motivations.
  • Ensure the site is “responsive,” so it displays properly on any size screen, on any device.

The new website built by OMD has significantly improved user engagement and achieved higher conversion rates. By consolidating the CTAs on the homepage, users’ attention is now quickly drawn to the primary CTA. OMD was able to quickly optimize the on-site search strategy to rank better in search engines. Through a robust link building strategy, OMD was also able to increase the client’s organic rankings for targeted terms.

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“I am writing to express my highest recommendation for OMD (Online Marketing for Doctors) and to personally thank Huyen for assembling such an exceptional team to support MansMatter UK.

From the beginning, Huyen took the time to deeply understand our mission, our patients, our positioning, and the sensitivity of our sector. She didn’t just assign a team – she hand-picked the right people for our needs, and it shows in every stage of the process.

Working with Louise, Ben, Steve, and Martina has been an outstanding experience. Each of them brings specialist expertise, professionalism, and genuine care to the table. Louise’s strategic SEO leadership, Ben’s structured project management, Steve’s analytical insights, and Martina’s proactive communication have created a seamless, organised, and results-driven partnership.

Louise and Ben are exceptionally organised and have a natural ability to bring clarity, structure, and order to complex projects. They manage deadlines with professionalism, communicate clearly, and most importantly, they keep their promises. When they say something will be done, it gets done, on time and to a high standard. 

What matters most in our industry are real results, and OMD consistently delivers them. Their strategic approach to SEO and healthcare marketing has made a measurable difference to our online presence, patient enquiries, and overall visibility. Any clinic or healthcare provider considering OMD will be in excellent hands with their team. They are reliable, knowledgeable, and genuinely dedicated to helping clinics grow. I recommend OMD for all medical clinics without hesitation. Great people with a highly skilled team.”