Dr Robert Sew Hoy is a highly experienced Orthopaedic Surgeon who works across Northern Sydney and the Northern Beaches. He has nearly 20 years of experience and specialises in anterior total hip replacement, robotic total knee replacement, knee arthroscopy and reconstruction, and fracture surgery. Despite his fantastic reputation, he wanted to bring in digital marketing experts to build and optimize his website to align with best practices and compete better in online search with local competitors.
This particular orthopaedic surgeon has a unique set of skills that puts him at the top of his industry. OMD designed, built and launched a high-converting website that clearly described Dr Robert’s skills and qualifications and pointed out his strengths as a top-class orthopaedic surgeon. The OMD team has performed the following:
- Designed and built a modern, highly engaging website that builds trust and drives new patients quickly, easily and efficiently.
- Wrote compelling copy that highlights key benefits, engages with visitors and is optimized for search.
- Conducted an SEO audit, competitive review and keyword research to build a cohesive SEO plan that ensures patients find the website in search engines.
- Made sure the website was “responsive” so all onsite content, images, and functionalities fit properly on the type of device the visitor is using: computer, laptop, tablet or mobile.