The success of any plastic surgery clinic highly depends on its reputation among general practitioners that refer their patients to the clinic. With this in mind, Dr Amjadi was looking to increase awareness of his clinic among general practitioners in order to boost the number of referred patients. Therefore he decided to build a dedicated website that would address general practitioners and would persuade them to refer patients to his clinic.
OMD designed, built and launched a comprehensive, sleek and modern-looking website that clearly described Dr Amjadi’s services and pointed out his strengths as a highly experienced plastic surgeon. The new website offered the following:
- Effective copy and messaging along with a video message from Dr Amjadi addressing general practitioners.
- Outlined Dr Amjadi’s strengths and level of service.
- A lead magnet featuring a free e-book written by Dr Amjadi
- A gallery of videos of Dr Amjadi explaining various procedures performed in his clinic.
- A gallery with Before & After photos showing results of Dr Amjadi’s procedures
As a result of this campaign, Dr Amjadi received 90% more referral patients in the first 3 months.