Lilian Botros is an experienced Dermal Therapist who founded Derma Cosmetika. She has over twenty years of experience in the beauty and medical industry – seven of which she has spent working alongside one of the top Cosmetic Surgeons in Melbourne. Lilian was looking to build a bold online presence in the landscape of non-surgical medical treatments for Derma Cosmetika. The first mission was to build a sleek and modern-looking website focused on presenting the large spectrum of non-invasive procedures that the clinic provides and showcasing the outstanding results that patients achieved through these treatments.
OMD designed, built and launched a high-converting website that clearly described Derma Cosmetika services and pointed out its strengths as a specialised clinic in non-surgical solutions for the face, skin and body. The new website offered the following:
- Effective copy and messaging with a strong emotional appeal
- Outlined the clinic’s competitive advantage and its main selling points
- Comprehensively described each service and technology used to deliver the results.
- Promoted the clinic’s current offers
- An integrated solution for online bookings
- A comprehensive and easy to navigate gallery with Before & After photos showing actual patient results for each procedure.
- A complete SEO setup to ensure top rankings for the main targeted keywords.