CG Genomics Oncology delivers genomic testing for cancer to the highest international standards for individuals, healthcare providers, and testing clinics across Asia. Although ConnectGene offered the highest standard of genomic testing, they were still struggling to get their name out there and they decided that a new website would be a major step ahead. So they turned to OMD for help.
OMD designed, built and launched a high-converting website that clearly described Connectgene’s genomic testing services and educated patients on how genomic testing can play a crucial role in their oncology treatment journey. The new website offered the following:
- Effective copy and messaging with a strong emotional appeal
- Outlined the company’s competitive advantages
- Comprehensively described all the testing services offered.
- Persuasive calls to action pop up throughout the page to guide visitors through the next steps.
- There is a logical flow of content so that users can easily find the information they are looking for and it’s clear to them the next action to take.
- Compelling and concise copy builds trust and persuades the user to take action.
- The modern design featuring large bright images and beautiful graphics catches the eye and keeps visitors surfing the website.