- Client:
Canterbury Eye Specialists - Industry:
Ophthalmology Surgery - Skills:
Web Design & Development, On-Page SEO, Graphic Design - Website:
https://canterburyeyespecialists.com.au
CHALLENGE
Canterbury Eye Specialists is an eye surgery clinic located in Canterbury and providing the highest quality of eye care in their areas of expertise. They turned to OMD for help as they were looking to build a new website that would improve their online presence, rank better in search engines, bring more visitors and convert them effectively into loyal patients.
SOLUTION
OMD’s digital marketing experts audited Canterbury ES current website and identified areas of opportunity. Based on this audit the following plan of actions was implemented:
- Created and implemented a functional, highly engaging website that builds trust and drives new patients quickly, easily and efficiently.
- Wrote compelling copy that highlights key benefits, engages with visitors and is optimized for search.
- Conducted an SEO audit, competitive review and keyword research to build a cohesive SEO plan that ensures patients find Canterbury ES online.
- As part of this organic strategy, we added Canterbury ES website to key local directories and launched a variety of link-building campaigns and on-site technical SEO strategies.
- Made sure the website was “responsive” so all onsite content, images, and functionalities fit properly on the type of device the visitor is using: computer, laptop, tablet or mobile.
As a result, we were able to quickly optimize the client’s search strategy and increase its site conversions (i.e., chats, phone calls and lead forms) by 230% as well as improve time-on-page and minimize bounce rate.
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