CHALLENGE

Canterbury Eye Specialists is an eye surgery clinic located in Canterbury and providing the highest quality of eye care in their areas of expertise. They turned to OMD for help as they were looking to build a new website that would improve their online presence, rank better in search engines, bring more visitors and convert them effectively into loyal patients.

SOLUTION

OMD’s digital marketing experts audited Canterbury ES current website and identified areas of opportunity. Based on this audit the following plan of actions was implemented:

  • Created and implemented a functional, highly engaging website that builds trust and drives new patients quickly, easily and efficiently.
  • Wrote compelling copy that highlights key benefits, engages with visitors and is optimized for search.
  • Conducted an SEO audit, competitive review and keyword research to build a cohesive SEO plan that ensures patients find Canterbury ES online.
  • As part of this organic strategy, we added Canterbury ES website to key local directories and launched a variety of link-building campaigns and on-site technical SEO strategies.
  • Made sure the website was “responsive” so all onsite content, images, and functionalities fit properly on the type of device the visitor is using: computer, laptop, tablet or mobile.

As a result, we were able to quickly optimize the client’s search strategy and increase its site conversions (i.e., chats, phone calls and lead forms) by 230% as well as improve time-on-page and minimize bounce rate.

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“I am writing to express my highest recommendation for OMD (Online Marketing for Doctors) and to personally thank Huyen for assembling such an exceptional team to support MansMatter UK.

From the beginning, Huyen took the time to deeply understand our mission, our patients, our positioning, and the sensitivity of our sector. She didn’t just assign a team – she hand-picked the right people for our needs, and it shows in every stage of the process.

Working with Louise, Ben, Steve, and Martina has been an outstanding experience. Each of them brings specialist expertise, professionalism, and genuine care to the table. Louise’s strategic SEO leadership, Ben’s structured project management, Steve’s analytical insights, and Martina’s proactive communication have created a seamless, organised, and results-driven partnership.

Louise and Ben are exceptionally organised and have a natural ability to bring clarity, structure, and order to complex projects. They manage deadlines with professionalism, communicate clearly, and most importantly, they keep their promises. When they say something will be done, it gets done, on time and to a high standard. 

What matters most in our industry are real results, and OMD consistently delivers them. Their strategic approach to SEO and healthcare marketing has made a measurable difference to our online presence, patient enquiries, and overall visibility. Any clinic or healthcare provider considering OMD will be in excellent hands with their team. They are reliable, knowledgeable, and genuinely dedicated to helping clinics grow. I recommend OMD for all medical clinics without hesitation. Great people with a highly skilled team.”