- Client:
Breast and Body Clinic - Industry:
Plastic Surgery - Skills:
SEO, Google AdWords, Website Design & Development, Facebook & Instagram Ads - Case Study:
https://onlinemarketingfordoctors.com/case-study-bb-clinic - Website:
https://www.bbclinic.com.au
CHALLENGE
- Young medical, reconstructive surgeon
- Premium pricing with no special offers
- Few patient reviews, or before and after work on the website
- Unclear brand positioning and undefined market segment
- Underperforming website and search marketing
- campaign conversion rates
- High cost of new lead acquisition
- No automated lead follow-up process in place
SOLUTION
Results after an initial 12-month campaign;
- A 148% increase in monthly web traffic to Breast and Body Clinic’s website.
- 140% increase in leads
- Top of page 1 ranking for hyper-competitive keywords such as “liposuction Sydney” “tummy tuck Sydney” “gynecomastia Sydney” “breast cancer surgeon Sydney” on Google maps and organic search results
CLIENT’S REVIEW
“Online Marketing For Doctors has made a significant change in my business over the last 12 months. The success didn't happen overnight and it required a tremendous effort from the OMD team. We've seen a significant increase in our website traffic by over 200%, with an obvious uptake in new patient enquiries and conversions coming through the clinic. We've seen a complete turnaround in our online presence in several spaces that we are advertising in.
We've gone from having 12 enquiries to anywhere from 50 to 100 enquiries in a month, while consistently filling our list times at the hospital; which is a huge improvement. And more so, the leads that are coming in are more serious, with more intention to book in a surgery than previously, which is making it easier for us to convert them into a patient. Overall, I've had very good experience with OMD and would highly recommend them to you and I hope that you can succeed like that.”
Dr Michael Yunaev
Cosmetic Surgeon, Specialist Breast (Oncoplastic)
