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  • Client:
    Breast and Body Clinic
  • Industry:
    Plastic surgery
  • Skills:
    SEO, Google AdWords, Website Design & Development, Facebook & Instagram Ads

Challenge:

  • Young medical, reconstructive surgeon
  • Premium pricing with no special offers
  • Few patient reviews, or before and after work on the website
  • Unclear brand positioning and undefined market segment
  • Underperforming website and search marketing
  • campaign conversion rates
  • High cost of new lead acquisition
  • No automated lead follow-up process in place

Results:

Results after an initial 12 month campaign;

  • A 148% increase in monthly web traffic to Breast and Body Clinic’s website.
  • 140% increase in leads
  • Top of page 1 ranking for hyper-competitive keywords such as “liposuction Sydney” “tummy tuck Sydney” “gynecomastia Sydney” “breast cancer surgeon Sydney” on Google maps and organic search results

CLIENT’S REVIEW

“Online Marketing For Doctors has made a significant change in my business over the last 12 months. The success didn't happen overnight and it required a tremendous effort from the OMD team. We've seen a significant increase in our website traffic by over 200%, with an obvious uptake in new patient enquiries and conversions coming through the clinic. We've seen a complete turnaround in our online presence in several spaces that we are advertising in.

We've gone from having 12 enquiries to anywhere from 50 to 100 enquiries in a month, while consistently filling our list times at the hospital; which is a huge improvement. And more so, the leads that are coming in are more serious, with more intention to book in a surgery than previously, which is making it easier for us to convert them into a patient. Overall, I've had very good experience with OMD and would highly recommend them to you and I hope that you can succeed like that.”

Dr Michael Yunaev
Cosmetic Surgeon, Specialist Breast (Oncoplastic)

dr michael yunaev
Michael Yunaev
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