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  • Client:
    Balmoral Medical Practice
  • Industry:
    General Practice
  • Skills:
    Web Design & Development, PPC Ads, Landing Page Design, SEO

Challenge:

Balmoral Medical Practice is the only medical centre in Mosman founded, owned, and operated by doctors, not an off-site corporation. They are passionate about providing the highest quality of medical care to families & individuals in their local community. They turned to OMD for help as they were looking to build a new website that would improve their online presence, rank better in search engines, bring more visitors and convert them effectively into loyal patients.

Solution:

Using proven strategies and techniques, OMD’s team of digital marketing experts:

  • Created and implemented a functional, highly engaging website that builds trust and drives new patients quickly, easily and efficiently.
  • Wrote compelling copy that highlights key benefits, engages with visitors and is optimized for search.
  • Conducted an SEO audit, competitive review and keyword research to build a cohesive SEO plan that ensures patients find the website in search engines.
  • Made sure the website was “responsive” so all onsite content, images, and functionalities fit properly on the type of device the visitor is using: computer, laptop, tablet or mobile.

The new website built by OMD has significantly improved user engagement and higher conversion rates. By consolidating the CTAs on the homepage, users’ attention is now quickly drawn to the primary CTA. OMD was able to quickly optimize the client’s search strategy and increase site conversions. Through a robust link building strategy, OMD was also able to increase the client’s organic rankings for targeted terms. 

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