• Client:
    Balmoral Medical Practice
  • Industry:
    General Practice
  • Skills:
    Web Design & Development, PPC Ads, Landing Page Design, SEO, Facebook Ads, Graphic Design
  • Website:
    https://balmoralmedicalpractice.com.au
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CHALLENGE

Balmoral Medical Practice is the only medical centre in Mosman founded, owned, and operated by doctors, not an off-site corporation. They are passionate about providing the highest quality of medical care to families & individuals in their local community. They turned to OMD for help as they were looking to build a new website that would improve their online presence, rank better in search engines, bring more visitors and convert them effectively into loyal patients.

SOLUTION

Using proven strategies and techniques, OMD’s team of digital marketing experts:

  • Created and implemented a functional, highly engaging website that builds trust and drives new patients quickly, easily and efficiently.
  • Wrote compelling copy that highlights key benefits, engages with visitors and is optimized for search.
  • Conducted an SEO audit, competitive review and keyword research to build a cohesive SEO plan that ensures patients find the website in search engines.
  • Made sure the website was “responsive” so all onsite content, images, and functionalities fit properly on the type of device the visitor is using: computer, laptop, tablet or mobile.

The new website built by OMD has significantly improved user engagement and higher conversion rates. By consolidating the CTAs on the homepage, users’ attention is now quickly drawn to the primary CTA. OMD was able to quickly optimize the client’s search strategy and increase site conversions. Through a robust link building strategy, OMD was also able to increase the client’s organic rankings for targeted terms.

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“I am writing to express my highest recommendation for OMD (Online Marketing for Doctors) and to personally thank Huyen for assembling such an exceptional team to support MansMatter UK.

From the beginning, Huyen took the time to deeply understand our mission, our patients, our positioning, and the sensitivity of our sector. She didn’t just assign a team – she hand-picked the right people for our needs, and it shows in every stage of the process.

Working with Louise, Ben, Steve, and Martina has been an outstanding experience. Each of them brings specialist expertise, professionalism, and genuine care to the table. Louise’s strategic SEO leadership, Ben’s structured project management, Steve’s analytical insights, and Martina’s proactive communication have created a seamless, organised, and results-driven partnership.

Louise and Ben are exceptionally organised and have a natural ability to bring clarity, structure, and order to complex projects. They manage deadlines with professionalism, communicate clearly, and most importantly, they keep their promises. When they say something will be done, it gets done, on time and to a high standard. 

What matters most in our industry are real results, and OMD consistently delivers them. Their strategic approach to SEO and healthcare marketing has made a measurable difference to our online presence, patient enquiries, and overall visibility. Any clinic or healthcare provider considering OMD will be in excellent hands with their team. They are reliable, knowledgeable, and genuinely dedicated to helping clinics grow. I recommend OMD for all medical clinics without hesitation. Great people with a highly skilled team.”