Hi, I'm Huyen
Our work (and this site) is devoted to sharing ideas, tools and resources that will help you automate, grow and scale your practice.
As a doctor or surgeon, you’re in a tough position when it comes to promoting and selling your services since they appear "invisible" to your patients.
Prospective patients can’t “see, touch, feel” your product so that makes it difficult for them to decipher the quality of work they are paying for.
That’s a big reason it’s so difficult for them to decide on you versus your competitors. There’s nothing tangible for them to compare and thus, you're selling the invisible to them.
The truth is that patients choose you for so much more than just your medical degrees.
So, what are they basing their decisions on?
In this video, I’m discussing the 4 Key Ps To Promote Your Medical Services, on how to sell the invisible, non-tangible services that you offer.
Thank you for checking it out!💕
Links mentioned in this episode:
Discovery call booking link:
https://onlinemarketingfordoctors.com/discovery-call-booking/
7 Figure Samurai Sword Sales Guide For Clinics:
https://onlinemarketingfordoctors.com/samurai-sales-guide/
We’ve talked a lot about similar topics in our previous episodes, here are the links to check them out…
https://onlinemarketingfordoctors.com/video-category/online-lead-generation/
https://onlinemarketingfordoctors.com/video-category/grow-scale-your-practice/
https://onlinemarketingfordoctors.com/video-category/smart-marketing-advice/
https://onlinemarketingfordoctors.com/video-category/new-patient-conversion/
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Hi, I'm Huyen
Our work (and this site) is devoted to sharing ideas, tools and resources that will help you automate, grow and scale your practice.
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As a doctor or surgeon, you’re in a tough position when it comes to promoting and selling the invisible.
Your surgical services are intangible. Prospective patients can’t “see, touch, feel” your services so that makes it difficult for them to decipher the quality of work they are paying for.
That’s a big reason it’s so difficult for them to decide on you versus your competitors. There’s nothing tangible for them to compare and thus, you’re selling the invisible to them.
Patients also have to get past the fear of uncertainty and regret. Let’s face it – once they have a surgical procedure performed, it cannot be undone or returned.
So, why wouldn’t a patient choose you over others?
Hi there, It’s Huyen here and welcome to OMD TV & Podcast show, the place to be to grow and scale your practice.
In this episode, I’m going to talk about the 4 Key Elements that will help you promote your practice.
The reality is patients choose you for so much more than just your medical degrees.
SO, HERE ARE 4 KEY ELEMENTS NEEDED TO PROMOTE PROCEDURES and they all start with “P”:
Number#1. PRODUCT
Because your medical services are invisible and do not provide prospective patients with visual clues about function, performance and benefits, you have to be creative.
The way to win over your competitors is to help patients understand what the procedure entails and its value to them. Painting a picture for them so that you’re not selling the invisible, but selling them the “envisionable”.
You win over patients by educating them. For example, the procedure description should clearly state:
There is much technology available today to help you illustrate your services and educate these consumers so they are better able to decide by “envisioning the invisible”, so I highly recommend using it.
Number#2. PERSONALITY
Like it or not, thanks to the transparency of the Internet and social media, this has become a personality contest.
Prospective patients want to know you as a surgeon but also as a person. They bond with you by feeling as if they know you through your photos and videos online.
They want to see you as a multi-faceted individual. Not just a surgeon, but also as a Dad, spouse, speaker, gardener, cook and whatever else you’re willing to share so the prospective patients feel comfortable enough to book the consultation.
BTW, your personality IS your differentiator since nobody else is like you, so I highly recommend using it.
Number#3. PROCESSES
Professionally trained staff and well-defined processes ensure that your services are provided consistently.
And, consistent service tells the patient you are a quality practice they can count on to give them predictable service in aQ specific way for a great result.
A practice following consistent procedural protocols that runs smoothly is perceived as a sign of quality and cannot be taken lightly.
Number#4. PHYSICAL EVIDENCE
This last “P” deals with anything ‘tangible’ or visual. That includes your before/after photos, reviews and patient testimonials, preferably on an iPad the patient can feel and touch. Just another way for them to grasp exactly what it is that you’re offering, which is the opposite of “selling the invisible”.
But it goes beyond that to your image, such as your lobby, location, furniture, marketing materials, hair, shoes, jewellry, clothes, etc.
It’s the details that distinguish you and help position you as the best service provider.
So to recap this episode on how to sell the invisible and the 4 key elements needed to promote surgical procedures, just remember the 4 P’s:
Product – Personality – Processes – Physical Evidence
Okay. That wraps up this episode. So please do me a favour and subscribe to our channel, so you don’t miss new episodes coming up. And if you feel so inclined, please share this with your staff and colleagues, and then you can always follow us on Social Media.
If you want to talk more about how to sell your services, just book a FREE 15 min discovery call with me via our website at www.onlinemarketingfordoctors.com. https://onlinemarketingfordoctors.com/discovery-call-booking/
Thanks so much and hope to talk to you in our discovery call soon.
“I am writing to express my highest recommendation for OMD (Online Marketing for Doctors) and to personally thank Huyen for assembling such an exceptional team to support MansMatter UK.
From the beginning, Huyen took the time to deeply understand our mission, our patients, our positioning, and the sensitivity of our sector. She didn’t just assign a team – she hand-picked the right people for our needs, and it shows in every stage of the process.
Working with Louise, Ben, Steve, and Martina has been an outstanding experience. Each of them brings specialist expertise, professionalism, and genuine care to the table. Louise’s strategic SEO leadership, Ben’s structured project management, Steve’s analytical insights, and Martina’s proactive communication have created a seamless, organised, and results-driven partnership.
Louise and Ben are exceptionally organised and have a natural ability to bring clarity, structure, and order to complex projects. They manage deadlines with professionalism, communicate clearly, and most importantly, they keep their promises. When they say something will be done, it gets done, on time and to a high standard.
What matters most in our industry are real results, and OMD consistently delivers them. Their strategic approach to SEO and healthcare marketing has made a measurable difference to our online presence, patient enquiries, and overall visibility. Any clinic or healthcare provider considering OMD will be in excellent hands with their team. They are reliable, knowledgeable, and genuinely dedicated to helping clinics grow. I recommend OMD for all medical clinics without hesitation. Great people with a highly skilled team.”
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“The number of requests for consultations is at least doubled from the last 5 months, which is very good sign. I’ve enjoyed working with both principles.”
Dr Darryl Hodgkinson
M.B. B.S. (Honors II) F.R.C.S (C), F.A.C.S. , F.A.C.C.S. Plastic Surgeon
Owner of Double Bay Day Surgery
Current Digital Marketing / Website Audit
New Patient Generation Blueprint
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