Hi, I'm Huyen
Our work (and this site) is devoted to sharing ideas, tools and resources that will help you automate, grow and scale your practice.

huyen

Learn More

4 Key Ps To Sell Your Medical Services podcast

Aug 22nd, 2022

As a doctor or surgeon, you’re in a tough position when it comes to promoting and selling your services since they appear “invisible” to your patients.

Prospective patients can’t “see, touch, feel” your product so that makes it difficult for them to decipher the quality of work they are paying for.

That’s a big reason it’s so difficult for them to decide on you versus your competitors. There’s nothing tangible for them to compare and thus, you’re selling the invisible to them.

The truth is that patients choose you for so much more than just your medical degrees.

So, what are they basing their decisions on?

In this podcast, I’m discussing the 4 Key Ps To Promote Your Medical Services, on how to sell the invisible, non-tangible services that you offer.

Thank you for checking it out!💕

Links mentioned in this episode:

Discovery call booking link:
https://onlinemarketingfordoctors.com/discovery-call-booking/

7 Figure Samurai Sword Sales Guide For Clinics:
https://onlinemarketingfordoctors.com/samurai-sales-guide/

We’ve talked a lot about similar topics in our previous episodes, here are the links to check them out…

https://onlinemarketingfordoctors.com/video-category/online-lead-generation/
https://onlinemarketingfordoctors.com/video-category/grow-scale-your-practice/
https://onlinemarketingfordoctors.com/video-category/smart-marketing-advice/
https://onlinemarketingfordoctors.com/video-category/new-patient-conversion/

🔝LEARN MORE ➡️

💡About Huyen Truong: https://onlinemarketingfordoctors.com/about-huyen-truong

💡About OMD: https://onlinemarketingfordoctors.com/about-us

📖Get a Copy of our latest 🆓FREE eBooks: https://onlinemarketingfordoctors.com/resources

📞Book a 🆓FREE 15-Minute Discovery Call with OMD: https://onlinemarketingfordoctors.com/discovery-call-booking

👇STAY UPDATED! 👇

✅Website: https://onlinemarketingfordoctors.com

✅Videos: https://onlinemarketingfordoctors.com/omd-tv

✅Podcasts: https://onlinemarketingfordoctors.com/podcast

✅Be Our Guest: https://onlinemarketingfordoctors.com/podcast-guests

✅iTunes Subscribe: https://podcasts.apple.com/au/podcast/online-marketing-for-doctors-podcast/id1372615660

✅Spotify Subscribe: https://open.spotify.com/show/4pwmKjLDFJiX6vL8kbd1Xs

✅Stitcher Subscribe: https://www.stitcher.com/show/online-marketing-for-doctors

🤝 LET’S CONNECT! 🤝

🟢Instagram: https://www.instagram.com/online.marketing.for.doctors

🟢Facebook: https://www.facebook.com/OnlineMarketingForDoctors

🟢Twitter: https://twitter.com/OMDGlobal

🟢LinkedIn: https://www.linkedin.com/company/online-marketing-for-doctors

#omdtv #marketingfordoctors #marketingforsurgeons #medicalmarketing #strategiesforsurgeons

Hi, I'm Huyen
Our work (and this site) is devoted to sharing ideas, tools and resources that will help you automate, grow and scale your practice.

huyen

Learn More

PODCAST TRANSCRIPT

As a doctor or surgeon, you’re in a tough position when it comes to promoting and selling the invisible.

Your surgical services are intangible. Prospective patients can’t “see, touch, feel” your services so that makes it difficult for them to decipher the quality of work they are paying for.

That’s a big reason it’s so difficult for them to decide on you versus your competitors. There’s nothing tangible for them to compare and thus, you’re selling the invisible to them.

Patients also have to get past the fear of uncertainty and regret. Let’s face it – once they have a surgical procedure performed, it cannot be undone or returned.

So, why wouldn’t a patient choose you over others?

Hi there, It’s Huyen here and welcome to OMD TV & Podcast show, the place to be to grow and scale your practice.

In this episode, I’m going to talk about the 4 Key Elements that will help you promote your practice.

The reality is patients choose you for so much more than just your medical degrees.

SO, HERE ARE 4 KEY ELEMENTS NEEDED TO PROMOTE PROCEDURES and they all start with “P”:

Number#1.  PRODUCT

Because your medical services are invisible and do not provide prospective patients with visual clues about function, performance and benefits, you have to be creative.

The way to win over your competitors is to help patients understand what the procedure entails and its value to them. Painting a picture for them so that you’re not selling the invisible, but selling them the “envisionable”.

You win over patients by educating them. For example, the procedure description should clearly state:

  • What the procedure is– as in what problems it addresses and how you uniquely solve those problems.
  • Why the procedure is important– by explaining what noticeable improvements it makes
  • The Benefits of the procedure– such as you’ll look good and feel great and the
  • Deliverables arewhat the patient can expect in terms of the journey before, during and after.

There is much technology available today to help you illustrate your services and educate these consumers so they are better able to decide by “envisioning the invisible”, so I highly recommend using it.

Number#2.  PERSONALITY

Like it or not, thanks to the transparency of the Internet and social media, this has become a personality contest.

Prospective patients want to know you as a surgeon but also as a person. They bond with you by feeling as if they know you through your photos and videos online.

They want to see you as a multi-faceted individual. Not just a surgeon, but also as a Dad, spouse, speaker, gardener, cook and whatever else you’re willing to share so the prospective patients feel comfortable enough to book the consultation.

BTW, your personality IS your differentiator since nobody else is like you, so I highly recommend using it.

Number#3.  PROCESSES

Professionally trained staff and well-defined processes ensure that your services are provided consistently.

And, consistent service tells the patient you are a quality practice they can count on to give them predictable service in aQ specific way for a great result.

A practice following consistent procedural protocols that runs smoothly is perceived as a sign of quality and cannot be taken lightly.

Number#4.  PHYSICAL EVIDENCE

This last “P” deals with anything ‘tangible’ or visual. That includes your before/after photos, reviews and patient testimonials, preferably on an iPad the patient can feel and touch. Just another way for them to grasp exactly what it is that you’re offering, which is the opposite of “selling the invisible”.

But it goes beyond that to your image, such as your lobby, location, furniture, marketing materials, hair, shoes, jewellry, clothes, etc.

It’s the details that distinguish you and help position you as the best service provider.

So to recap this episode on how to sell the invisible and the 4 key elements needed to promote surgical procedures, just remember the 4 P’s:

Product – Personality – Processes – Physical Evidence

Okay. That wraps up this episode. So please do me a favour and subscribe to our channel, so you don’t miss new episodes coming up. And if you feel so inclined, please share this with your staff and colleagues, and then you can always follow us on Social Media.

If you want to talk more about how to sell your services, just book a FREE 15 min discovery call with me via our website at www.onlinemarketingfordoctors.com. https://onlinemarketingfordoctors.com/discovery-call-booking/

Thanks so much and hope to talk to you in our discovery call soon.

No Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

IF YOU WANT TO DIVE DEEPER INTO OUR WORLD, THESE LINKS LEAD THE WAY
© 2011-2024 Online Marketing For Doctors | All Rights Reserved | Sitemap