Apr 22nd, 2019
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Information Explored in this Podcast:
The following is just some of the information that we’ve covered in this podcast, in case you wanted to skip ahead and explore a specific topic.
- Are You Committing This Common Marketing Mistake? [0:57]
- Defining Brand Positioning [1:56]
- Using The “Big Fish Small Pond” strategy [3:20]
- When You Can Use The “Arm Wrestling” Positioning Strategy [4:55]
- “Everyone” Is Not Your Target Audience [5:46]
- Is Your USP Unique From Your Competitors? [9:36]
- How To Communicate Value [10:10]
- Connecting Through Stories [11:00]
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Links Mentioned in the Podcast:
Online Marketing For Doctors Webinar Course
Podcast #14: How to Attract the Right Patients to Your Practice
Podcast # 8: Medical Marketing Mistakes that Could Sink Your Practice
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