Since Crown Clinic has been around for a while, they have a solid value proposition and understand their target market very well. What they need is a digital marketing strategy that can map out the plan of how to reach more of their target audience through search and social media marketing more effectively.
Despite being excellent in what they do, their online visibility wasn’t so strong. There were not many patient reviews and the website content was thin without in-depth content, videos, previous patients’ case studies and before and after images.
Another goal that Crown Clinic wants to achieve is to generate more enquiries from a group of market who is considering getting their hair transplant overseas.
They worked with several branding and marketing agencies before without much success.
- Clarify 3 foundational marketing questions for Crown Clinic
- Research on what strong competitors do and how they do well
- Revamp the website to increase user experience and conversion rate
- Highlight Crown Clinic’s value proposition and key differences from other clinics
- Implement SEO on-site best practices
- Gain local reviews
- Create dedicated landing page for google ads campaign
- Implement the SKAG Google Ads strategy and cost per click
- negotiation process with google
- Generate new leads through Facebook & Instagram ads
Results after an initial 6 month campaign:
- A 75 % increase in total monthly web traffic to Crown Clinic’s website
- A 89 % increase in organic traffic
- A 314 % increase in social traffic
- A 97 % increase in Google ads traffic
- A 603 % increase in leads
- A 300 % increase in new patient number
“We have been using Online Marketing For Doctors team for almost 6 months now and we are very happy with the results. They put together a comprehensive strategy and plan to improve our digital marketing presence (SEO, PPC ads, Social Media, Website Content and Landing Pages…) and so far we can see obviously improved results from the work that they have done. Enquiries have gone crazy, the number of enquiries has increased by three folds ever since they started. The team and Huyen have been very responsive to support us along the way with IT problems, they are very thorough and results driven with their work. We would highly recommend them.”
CEO of ICCM & Crown Clinic