HOW WE HELPED GORDON VET INCREASE
THE NUMBER OF CLIENTS BY 146%

We extensively researched appropriate keywords for all of the service pages on the website and for all targeted suburbs. We also conducted comprehensive long-tail keyword research to find out which search terms that users used to find information related to GVH’s main services.

This comprehensive keyword research enabled us to devise a strategy to help GVH target all the important suburbs in Sydney.

The keyword research not only covered short-tail, but also long-tail keywords for blog content development.

We decided to rebuild GVH’s website as part of our SEO premium package to enhance the look, functionality, and user experience and conversion optimisation. The website was now well optimised for both desktop and mobile devices.

According to our experience, no matter how much traffic you drive to the website, if it doesn’t sell, it doesn’t work.

As part of our local SEO works, we assisted GVH to outreach to their current and future clients asking for real testimonials for the website and to actively leave reviews on GVH’ Google Plus Local account.

We understand that Businesses with large volumes of positive reviews started ranking higher than those with few or negative reviews.

This helped GVH to have;

• Increased search rankings: the more positive reviews that you have, the higher you’re going to rank.
• Increased referral traffic: GVH continue to gain referral traffic not only from Google Plus Local but Gumtree.com and other local review sites as well.
• Greater brand authority: When people read great reviews about the GVH brand, they’ll be more likely to start with a great impression of GVH’s practice, and more likely to spread the word to their friends and family.
• Gained critical feedback opportunities: Sometimes doing business isn’t perfect. In both positive and negative reviews of GVH’s operation, GVH finds critical pieces of feedback that they can learn from and use to make their practice even better.

After reviewing our research on Gordon Vet Hospital’s target audience, their market persona, content voice and matching it to our extensive long-tail keyword research we proposed a content plan designed to promote Gordon Vet as the recognised industry leader. Through this analysis we uncovered additional opportunities for long tail search traffic.

By using visitor surveys and analytical reports, we were able develop content topics that GVH’s audience were interested in. This allowed us to better connect with existing audience members and generate more leads.

Increase Blog Engagement

To help increase engagement we taught Gordon Vet Hospital how to fine tune their writing style to help encourage more commentary and questions from their visitors.

This content plan also covered the most popular topics that users would search for and we proposed a varied type of content to engage the readership and increase social sharing, including;

• Informative articles
• FAQs
• Infographics
• Useful guides

Incoming links from other websites are a very important component of search engine optimisation. Poor quality links not only won’t increase your traffic or ranking, but they can also damage your domain and potentially attract a penalty from Google, or other search engines, if the site linked to has violated any webmaster guidelines.

We take link building very seriously and we make sure that all the sites that we place links on are well screened before any placement. Some of the link building we did included;

• Outreach to relevant blogs to feature GVH’s content and to gain quality back links to the website.
• Listing of the website on medical, health and local directories
• Submission infographics, videos, and relevant marketing material to submission sites

Conversion Tracking Setup

We set up conversion tracking: click tracking, mobile phone tracking and call tracking for the campaign.
We implemented A/B testing models and identified which elements worked better and we constantly tweaked the landing page elements to lift the conversion rate higher.

We are constantly making changes on the website and landing pages based on our conversion optimisation activities, including;

• A/B Testing
• Click Map
• Heat Map
• Event Tracking

Boosting Conversions by Over 146 %

Our split testing, combined with our user survey results enabled us to develop a more efficient means of directing visitors to the products that they were most interested in. The result? A 146% increase in conversions!