HOW WE INCREASED ECG MEDICAL TRAFFIC
BY 400% IN 90 DAYS

Most SEO medical pratices won’t pay attention to this very important element of your website, but increasing your website’s internet traffic will mean little if you aren’t converting them.

Before starting to fix any technical issues on the website, one of our first steps is to review the website considering visual, content and conversion issues as part of our standard SEO technical audit process. We then make recommendations on website copy, images, calls to action, layout, design, engagement and maximising the conversion capability of the website.

The first issue that Online Marketing for Doctors encountered was a high number of duplicate pages, as reported by the medical practice’s Google Webmaster Tools account. Because this could prevent key pages from being indexed and ranked correctly in natural search engine results, we took the following actions to minimise the number of duplicate results reported;

In many cases, Google was automatically putting the site’s brand name in place of each page’s meta description, resulting in duplication issues. To avoid this, we created unique meta description tags for each page in the website.

Redirecting http://ecgmedical.com/home/ to http://ecgmedical.com to fix a very common yet deadly SEO error in site structure when there is duplication of the “Home” page and the website domain.

By adding “no-follow” tags to unimportant page types (including tag pages, category pages and individual comment pages), we were able to minimise instances of duplicate content detection, while at the same time optimising the use of the site’s crawl budget.

By replacing the “ECG Medical” wording amongst the internal page titles we were able to help each page appear more unique to search engine spiders.

Online Marketing for Doctors determined that search engines weren’t properly indexing all the pages in the website. As a result, ECG was missing several vital opportunities to be listed in search results, which we remedied with the following actions;

We added “related post” links to each page of content on the site to improve site indexing and increase visitor engagement by providing readers with further articles of interest.

We fixed meta robot to allow Google bot to index subpages, improved the internal link structure and fixed broken links, 404 pages, and any pagination issues.

Because SEO best practices change from time to time, one of our first priorities for the ECG website was to ensure that all on-page SEO optimisation factors met current quality standards. The following are just a few of the elements we addressed as a part of this strategy;

• Optimise image ALT tags and file name attributions to internal content pictures.
• Headline tags were added to internal pages to give targeted keywords more prominence.
• Title tags on all internal pages were optimised to provide valuable, keyword rich information to both website visitors and search engine spiders.
• URLs were rewritten to make them more keyword and SEO friendly: clean, short, keyword-descriptive URLs.
• Eternal links to high-value relevant content sources wherever possible
• Oversized images were resized to help increase the speed that the website loads.

Online Marketing for Doctors was able to effectively boost ECG’s social media presence by using the following tactics;

Increase participation in and share content on Twitter, Google Plus, Facebook and LinkedIn, following key influencers and decision makers.

Signed ECG up for Google place and authorship, increasing search engine visibility, higher click through rates.

Adding social media share buttons to the website to control the specific sites which users shared ECG content.

ECG was encouraged to create regular unique, valuable, SEO friendly content for blogging.

Both people and search engines like their web content new and relevant. So blogs are, by nature, an ideal medium for exchanging this type of content. By posting a new blog daily or even weekly gives readers new information and gives search engines the impression that ECG is active and relevant.

Whether it’s through social media, blog comments or links to their blog from other sites, they will all help increase ECG’s website authority in search engines, making ECG more visible to readers and helping to spread their content on the internet.