Finding new patients for your aesthetic clinic can be a challenge. With such a vast market and potential patients scattered everywhere, it's crucial to adopt smarter more effective strategies to attract the right audience.
In this blog post, we'll explore four effective ways to attract cosmetic patients who are more likely to say "yes" to your services. By focusing on what works, you can achieve better results and grow your aesthetic clinic's success quicker.
Boost Your Clinic's Growth with Advertising
To take your aesthetic clinic to new heights, investing in advertising is a game-changer. By leveraging the power of Google PPC or Social Media Ads, you can reach potential patients who are actively searching for your practice, physicians, treatments, and conditions.
Even if your clinic already shows up in organic search results, it's smart to further mark your brand and physician names through paid ads. This shields you from competitors who may try to hijack your brand’s traffic and ensures a higher influx of website traffic compared to relying solely on organic visibility.
Facebook ads for promoting our clients’ services
These ads can be configured to target very specific demographics, enabling you to connect directly with your ideal patients who are actively researching the specific conditions you specialise in or seeking the treatments you offer. These searches have a higher likelihood of converting into new patient office visits. And considering you only pay when someone clicks on the ad, they are cost effective too.
Top ranking Google Ads campaigns targeting the keywords "Non Surgical Thread lift" and "Hair Transplant Cost"
We’d even recommend to consider creating a Bing search ad campaign to further grow your leads. Bing currently holds around a 4% market share in Australia, so even a small investment can bring in additional search traffic. Additionally, the cost-per-click on Bing is often more budget-friendly than on Google. At the very least, securing your brand name searches on Bing can safeguard your brand's reputation.
By investing in digital paid advertising, you can effectively target patients actively seeking the services and treatments your clinic provides. It's a powerful and cost-efficient strategy to attract new patients and accelerate the growth of your aesthetic clinic.
Create Money-Making Lead Magnets
Imagine you want to attract a specific demographic to your clinic, one that desires to improve their appearance for the summer as an example, and so you invest in an Emsculpt machine as the perfect solution for them.
Start by developing a free guide or report that not only highlights the benefits and answers frequently asked questions about your new Emsculpt machine, but also includes prominent details like risks and recovery time that will help them to make a clear decision about engaging with this service. Quizzes, surveys and webinars are also excellent options that you can explore.
Guides which we created for our clients
You can also create social media content (which should always follow ), share it and monitor the response. If you receive positive feedback, it's a sign that you have struck gold, and you know how to lean into social media advertising for future success. If not, keep making small adjustments to who you are targeting, and the messages you are sending, to improve performance.
Build Your Own Contact List
Once you know you are hitting your target market, build a follow-up funnel that automates the process of communicating and selling to these prospective clients. Make sure that they provide their name, cell number, and email address to access your free lead magnet.
This way, you can identify serious leads who have shown interest in your offerings, and you can follow up with them through an automated phone call, text, and/or email sequence. By leveraging technology, you streamline your patient acquisition process and focus your efforts on those who genuinely want your services.
And the more you keep using those lead magnets tailored to your preferred audience's interests, it will help ensure a steady stream of prospective cosmetic patients to your clinic.
By building your own list, you safeguard yourself against the risk of social media platform shutdowns, a predicament that has affected many of your peers, and what would happen if you lost that access to those networks and your contacts there. And it also ensures you access to a group of people who are already interested in some of your offerings, and ready to hear more.
Tap Into Your Existing Patient List
Growing your practice becomes easier, cheaper, and faster when you focus on nurturing the patients that already know, like, and trust your clinic. By providing exceptional service, detailed information about your treatments and the personalised care that you offer, you can increase the lifetime value of each patient. Remarketing towards your existing patient base, helps invest in developing a solid foundation for sustainable growth based on repeatable trustworthy business.
To attract cosmetic patients effectively and grow your aesthetic clinic, it's essential to implement smarter strategies tailored to your target audience. By investing in paid ads, creating money-making lead magnets, building your own patient list and nurturing your existing patients, you can increase your chances of success. Test these strategies, evaluate the results, and invest more resources into what works best for your clinic.
If you’d like our help in getting more patients to your practice, please book a free 30-minute strategy session with our Search Marketing Director Huyen Truong. We also offer new training events every month on the latest marketing topics for aesthetic clinics. If you are interested in joining a future event, please click the link below to see which one you are interested in?
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